{"title":"eBSI Digital Marketing Academy Courses","description":"\u003cp\u003eBrowse the current eBSI Digital Marketing Academy course catalogue across internet marketing, social media, video and mobile marketing. For guidance on learning pathways, visit the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"creating-a-great-webinar","title":"Creating a Great Webinar","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Creating a Great Webinar.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWebinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provides a great environment for these activities and so much more.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Creating a Great Webinar.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eWebinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provides a great environment for these activities and so much more.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eCreating a Great Webinar is all about providing a great interaction between the presenter and the audience. In this course, participants will develop the skills needed to promote, host, or facilitate a great Webinar for their company. Sharing your passion and knowledge with a Webinar is the best way to reach many.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: What Can a Webinar Do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eMarketing to Prospective Customers\u003c\/li\u003e\n\u003cli\u003eTraining or Teaching\u003c\/li\u003e\n\u003cli\u003eDemonstrations and Presentations\u003c\/li\u003e\n\u003cli\u003eInformation Sharing\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: Successful Webinar Criteria\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePassion and Enthusiasm\u003c\/li\u003e\n\u003cli\u003eValue\u003c\/li\u003e\n\u003cli\u003eKnowing Your Target Audience\u003c\/li\u003e\n\u003cli\u003eGrab and Keep Attention\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Find the Right Format\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eTailor It To Your Audience\u003c\/li\u003e\n\u003cli\u003ePre-Recorded\u003c\/li\u003e\n\u003cli\u003eThe Live Webinar\u003c\/li\u003e\n\u003cli\u003eTwo Person Team\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: Marketing and Social Media\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBlog Posts and White Papers\u003c\/li\u003e\n\u003cli\u003eEmail Marketing\u003c\/li\u003e\n\u003cli\u003eOffer an Exclusive Deal\u003c\/li\u003e\n\u003cli\u003eHashtags\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Drive Up Registration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eAvoiding SPAM Filter\u003c\/li\u003e\n\u003cli\u003eA Great Title\u003c\/li\u003e\n\u003cli\u003eSolicit Questions\u003c\/li\u003e\n\u003cli\u003eThe Registration Page\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven: Leading up to Your Webinar\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eReminder Emails\u003c\/li\u003e\n\u003cli\u003ePractice and Rehearse\u003c\/li\u003e\n\u003cli\u003eTest Your Technology\u003c\/li\u003e\n\u003cli\u003eInsert Solicited Questions\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Presentation Tips\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eShow, Don’t Tell\u003c\/li\u003e\n\u003cli\u003eSharing Your Desktop\u003c\/li\u003e\n\u003cli\u003eStrong Visuals\u003c\/li\u003e\n\u003cli\u003eScript It\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: Interacting With Your Audience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePolling and Surveys\u003c\/li\u003e\n\u003cli\u003eAnswer Solicited Questions\u003c\/li\u003e\n\u003cli\u003eActivities\u003c\/li\u003e\n\u003cli\u003eQ\u0026amp;A Session\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: Mistakes To Avoid\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eTechnical Issues\u003c\/li\u003e\n\u003cli\u003eIgnoring Your Audience\u003c\/li\u003e\n\u003cli\u003eAudience Not Participating?\u003c\/li\u003e\n\u003cli\u003eTiming\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Post Event\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eContact No Shows\u003c\/li\u003e\n\u003cli\u003eFollow Up Email\u003c\/li\u003e\n\u003cli\u003eCall To Action\u003c\/li\u003e\n\u003cli\u003eMake it Easy to Share\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e \u0026gt; Creating a Great Webinar\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14358783590463,"sku":"ACIM-C010","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260627714396,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260627747164,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-C010_Creating_a_Great_Webinar1.png?v=1590011759"},{"product_id":"the-cloud-in-business","title":"The Cloud in Business","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in The Cloud in Business.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe cloud has become a vital component for business as technology becomes embedded in modern life. Every leader needs to understand the cloud and how it operates as well as the potential dangers and pitfalls associated with cloud computing. Knowledgeable monitoring and maintenance can be the difference between the success and failure of the technology’s use.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in The Cloud in Business.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eThe cloud has become a vital component for business as technology becomes embedded in modern life. Every leader needs to understand the cloud and how it operates as well as the potential dangers and pitfalls associated with cloud computing. Knowledgeable monitoring and maintenance can be the difference between the success and failure of the technology’s use.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eWith our The Cloud and Business course, participants will discover the specifics of how the cloud can be a useful business tool. With a clear understanding of the cloud, participants will be able to make the best decisions for their customers and business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWorkshop Objectives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: The Cloud\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDefinition, History \u0026amp; Current Uses\u003c\/li\u003e\n\u003cli\u003eTrends\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: Models for Business\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eSoftware \u0026amp; Platforms as a Service\u003c\/li\u003e\n\u003cli\u003eInfrastructure as a Service\u003c\/li\u003e\n\u003cli\u003eOther Options\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Advantages\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eData Center Finances\u003c\/li\u003e\n\u003cli\u003eLabor Finances\u003c\/li\u003e\n\u003cli\u003eProductivity \u0026amp; Ease of Use\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: Address Risks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eAssessment\u003c\/li\u003e\n\u003cli\u003ePrioritize Concerns \u0026amp; Address Risks\u003c\/li\u003e\n\u003cli\u003eFocus on Success\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Security\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eUnderstand Weaknesses\u003c\/li\u003e\n\u003cli\u003eBreaches\u003c\/li\u003e\n\u003cli\u003eIdentity Management\u003c\/li\u003e\n\u003cli\u003eStrategies\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven: Device Management\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDevices that Can Connect\u003c\/li\u003e\n\u003cli\u003eDesktops\u003c\/li\u003e\n\u003cli\u003eBenefits\u003c\/li\u003e\n\u003cli\u003eMonitoring\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Service Oriented Architecture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDefinition\u003c\/li\u003e\n\u003cli\u003eWith the Cloud\u003c\/li\u003e\n\u003cli\u003eServices\u003c\/li\u003e\n\u003cli\u003eBenefits to the Business\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: Business Processes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eScale Applications\u003c\/li\u003e\n\u003cli\u003eWeb-Based\u003c\/li\u003e\n\u003cli\u003eExamples\u003c\/li\u003e\n\u003cli\u003ePredictions\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: Standards\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBest Practices\u003c\/li\u003e\n\u003cli\u003eOrganizational Standards\u003c\/li\u003e\n\u003cli\u003eStandards in the Cloud\u003c\/li\u003e\n\u003cli\u003eInteroperability and Integration\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Monitoring\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eGovernance\u003c\/li\u003e\n\u003cli\u003eMeasure Performance\u003c\/li\u003e\n\u003cli\u003eMethods of Measurement\u003c\/li\u003e\n\u003cli\u003eMonitor Services\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; The Cloud in Business\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14359143055423,"sku":"SSLU126","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260628631900,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260628664668,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SSLU126_The_Cloud_and_Business_1.png?v=1590012074"},{"product_id":"social-media-marketing","title":"Social Media Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Social Media Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSocial media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Social Media Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eSocial media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eWith our Social Media Marketing course, participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: Facebook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Likes \/ Comments\u003c\/li\u003e\n\u003cli\u003e    Posts \/ Links\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: YouTube\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Channel\u003c\/li\u003e\n\u003cli\u003e    Content and Voice\u003c\/li\u003e\n\u003cli\u003e    Tags and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Twitter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros\/ Cons\u003c\/li\u003e\n\u003cli\u003e    Voice\u003c\/li\u003e\n\u003cli\u003e    Tags and Links\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: LinkedIn\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Optimize Search in Profile\u003c\/li\u003e\n\u003cli\u003e    Groups and Links\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Google+\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Natural Search Links\u003c\/li\u003e\n\u003cli\u003e    Strategy\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven: Pinterest\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros\/ Cons\u003c\/li\u003e\n\u003cli\u003e    Posting and Conversation\u003c\/li\u003e\n\u003cli\u003e    Pins and Boards\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Tumblr\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Posting and Conversation\u003c\/li\u003e\n\u003cli\u003e    Links\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: Flickr\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Expand Sharing\u003c\/li\u003e\n\u003cli\u003e    Discussion\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: Snapchat\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Audience\u003c\/li\u003e\n\u003cli\u003e    Ads\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Instagram\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Niche and Quality\u003c\/li\u003e\n\u003cli\u003e    Hashtags\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/social-media-in-the-workplace\"\u003eSocial Media In The Workplace\u003c\/a\u003e  |  \u003ca href=\"\/products\/social-learning\"\u003eSocial Learning\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Social Media Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14359339434047,"sku":"SSLU120","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260628762972,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260628795740,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SSLU120_Social_Media_Marketing-1.png?v=1590012051"},{"product_id":"social-media-in-the-workplace","title":"Social Media In The Workplace","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Social Media In The Workplace.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is...\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the core principles and practical approaches covered in Social Media In The Workplace.\u003c\/li\u003e\n\u003cli\u003eRecognise situations where those approaches can improve workplace decisions or performance.\u003c\/li\u003e\n\u003cli\u003eApply the course ideas more confidently in day-to-day professional situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eWe are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is alright to share and what should not be sent out.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eUnderstanding Social Media is about communicating the right way. We are beginning to communicate more through electronic means than face to face. Talking on a phone has been replaced more and more with SMS (texting.) Social media channels are becoming the main form of communication and participants will realize how Social media and the Workplace can work together.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: What is Social Media?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eOnline Communities\u003c\/li\u003e\n\u003cli\u003eUser Created Content\u003c\/li\u003e\n\u003cli\u003eInformation Sharing\u003c\/li\u003e\n\u003cli\u003eCommunication Tools\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: Defining Your Social Media Policy (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eIt Should be a Living Document\u003c\/li\u003e\n\u003cli\u003eChoosing an Information Officer\u003c\/li\u003e\n\u003cli\u003eWhat Can and Cannot Be Shared\u003c\/li\u003e\n\u003cli\u003eLegal and Ethic Specifications\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Defining Your Social Media Policy (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eNew Hire Orientation\u003c\/li\u003e\n\u003cli\u003eLet Common Sense Guide You\u003c\/li\u003e\n\u003cli\u003eNothing Offensive\u003c\/li\u003e\n\u003cli\u003eRules on Soliciting and Personal Posts\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: Creating a Living Document\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat is a Living Document?\u003c\/li\u003e\n\u003cli\u003eHow Often is it Revised?\u003c\/li\u003e\n\u003cli\u003eWho Will be in Charge\u003c\/li\u003e\n\u003cli\u003eChange Management\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Keeping an Eye on Security\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePassword Rules\u003c\/li\u003e\n\u003cli\u003eNeeds Constant Monitoring\u003c\/li\u003e\n\u003cli\u003eKeeping Information Confidential\u003c\/li\u003e\n\u003cli\u003eProtecting Intellectual Property\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven: Rules to Follow When Posting (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eAlways Show Respect\u003c\/li\u003e\n\u003cli\u003eStop and Think Before You Post\u003c\/li\u003e\n\u003cli\u003eAlways be Honest\u003c\/li\u003e\n\u003cli\u003eNever Discredit or Talk Ill of Competitors\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Rules to Follow When Posting (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBe Transparent\u003c\/li\u003e\n\u003cli\u003eAct Like You Would in Real Life\u003c\/li\u003e\n\u003cli\u003eGrammar and Spelling Still Counts\u003c\/li\u003e\n\u003cli\u003eNever Post When You Are Angry\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: Benefits of Social media\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eFrom Audience to Author\u003c\/li\u003e\n\u003cli\u003eBuilds Customer Loyalty\u003c\/li\u003e\n\u003cli\u003eSpeed and Flexibility in Communication\u003c\/li\u003e\n\u003cli\u003eTwo Way Communications\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: The Pitfalls of Social Media\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBullying\u003c\/li\u003e\n\u003cli\u003eGroup Think\u003c\/li\u003e\n\u003cli\u003eTrolling\u003c\/li\u003e\n\u003cli\u003eRemember, It Is Out There Forever\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Listen to Your Customers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eThey Provide Great Feedback\u003c\/li\u003e\n\u003cli\u003eIt Makes Them Happy\u003c\/li\u003e\n\u003cli\u003eImproves Your Brand\u003c\/li\u003e\n\u003cli\u003eImproves Product Development\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/social-learning\"\u003eSocial Learning\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Social Media In The Workplace\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14359762599999,"sku":"SSLU098","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260629942620,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260629975388,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SSLU98_Social_Media_In_The_Workplace_1.png?v=1590012050"},{"product_id":"internet-marketing-fundamentals","title":"Internet Marketing Fundamentals","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Internet Marketing Fundamentals.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMarketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Internet Marketing Fundamentals.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eMarketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eInternet Marketing Fundamentals will provide participants with a great set of skills to market a business online. Content is the king of Internet marketing, and participants will need to know how to utilize great content. If you want your business to grow then participants need to understand Internet Marketing Fundamentals.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: SWOT Analysis in Marketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eStrength\u003c\/li\u003e\n\u003cli\u003eWeaknesses\u003c\/li\u003e\n\u003cli\u003eOpportunities\u003c\/li\u003e\n\u003cli\u003eThreats\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: Marketing Research\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eConsume All Media\u003c\/li\u003e\n\u003cli\u003eFinding the Right Price\u003c\/li\u003e\n\u003cli\u003eProduct Development and Improvement\u003c\/li\u003e\n\u003cli\u003eIdentify Your Target Audience\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Real Time Marketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDynamic Content\u003c\/li\u003e\n\u003cli\u003eEngagement Builds Followers\u003c\/li\u003e\n\u003cli\u003eConstant Readiness and Monitoring\u003c\/li\u003e\n\u003cli\u003eThe Time the Place and the Media\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: Brand Management\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eEvery Interaction Counts\u003c\/li\u003e\n\u003cli\u003eConsistent Through all Media\u003c\/li\u003e\n\u003cli\u003eUnique Qualities\u003c\/li\u003e\n\u003cli\u003eNeeds to be Actively Managed\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Social Media (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eYou are Building a Community\u003c\/li\u003e\n\u003cli\u003eA Personal Touch\u003c\/li\u003e\n\u003cli\u003eBrand Champions\u003c\/li\u003e\n\u003cli\u003eMake it Easy to Share\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven:  SEO Basics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eRelevant and Original Content\u003c\/li\u003e\n\u003cli\u003eKeywords\u003c\/li\u003e\n\u003cli\u003eValue Proposition\u003c\/li\u003e\n\u003cli\u003eLinking\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Social Media (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eContent is King\u003c\/li\u003e\n\u003cli\u003eBlog and Interact\u003c\/li\u003e\n\u003cli\u003eWebinars\u003c\/li\u003e\n\u003cli\u003eConstant Monitoring\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: Website Characteristics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eSEO Optimization\u003c\/li\u003e\n\u003cli\u003eLanding Page\u003c\/li\u003e\n\u003cli\u003eAnalytics\u003c\/li\u003e\n\u003cli\u003eMobile and Tablet Friendly\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: Capturing Leads\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eLead Management and Generation\u003c\/li\u003e\n\u003cli\u003eGive Something Away\u003c\/li\u003e\n\u003cli\u003eQuality vs. Quantity\u003c\/li\u003e\n\u003cli\u003eCapture Repeat Customers\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Campaign Characteristics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eTailored for Your Audience\u003c\/li\u003e\n\u003cli\u003eUse Powerful Words\u003c\/li\u003e\n\u003cli\u003eThe 4 W’s of a Campaign\u003c\/li\u003e\n\u003cli\u003eMonitor and Tweak\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Internet Marketing Fundamentals\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14359886463039,"sku":"SSLU059","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260631712092,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260631744860,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SSLU059_Internet_Marketing_Fundamentals_1.png?v=1590011893"},{"product_id":"digital-citizenship","title":"Digital Citizenship","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Digital Citizenship.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur Digital Citizenship course will give participants the guidance needed in the ever changing digital world. As our lives are lived more and more online we all need to translate our social skills into the virtual world.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Digital Citizenship.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eOur Digital Citizenship course will give participants the guidance needed in the ever changing digital world. As our lives are lived more and more online we all need to translate our social skills into the virtual world.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eDigital Citizenship allows us to connect, collaborate, and share by using technology appropriately. In person meetings are on the decline which makes it necessary to engage people digitally. Being a good digital citizen means you have a set of skills to work in the digital world.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: What Is Digital Citizenship?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat is Digital\u003c\/li\u003e\n\u003cli\u003eEngaging with Others\u003c\/li\u003e\n\u003cli\u003eIt’s a Moving Target\u003c\/li\u003e\n\u003cli\u003eBelonging to a Community\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: Being a Good Citizen\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBuild it Up\u003c\/li\u003e\n\u003cli\u003eReal World Influences\u003c\/li\u003e\n\u003cli\u003eUsing Technology Appropriately\u003c\/li\u003e\n\u003cli\u003eThe Golden Rule\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Best Practices for Sharing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDigital Footprints\u003c\/li\u003e\n\u003cli\u003ePersonal and Work Lives\u003c\/li\u003e\n\u003cli\u003eStop and Think Before You Post\u003c\/li\u003e\n\u003cli\u003eDo Not Overshare\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: Networking and Personal Branding (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePersonal Branding\u003c\/li\u003e\n\u003cli\u003eBe Yourself ( online and off)\u003c\/li\u003e\n\u003cli\u003eSocial Networking\u003c\/li\u003e\n\u003cli\u003eIf you Share it, Expect Everyone to See It\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Networking and Personal Branding (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eIntroduce Colleagues\u003c\/li\u003e\n\u003cli\u003eVolunteer to Help Others\u003c\/li\u003e\n\u003cli\u003eBlog\u003c\/li\u003e\n\u003cli\u003eGuard Your Reputation\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven: Digital Security and Safety (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDon’t Trust Anyone You Don’t Know\u003c\/li\u003e\n\u003cli\u003eEnable 2-Step Verifications\u003c\/li\u003e\n\u003cli\u003ePublic Wi-Fi\u003c\/li\u003e\n\u003cli\u003ePublic Computers\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Digital Security and Safety (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eEmail and Attachments\u003c\/li\u003e\n\u003cli\u003ePassword Rules\u003c\/li\u003e\n\u003cli\u003eBack Up your Files\u003c\/li\u003e\n\u003cli\u003eUpdate Your Software\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: Dealing With The Dark Side\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eSee it, Report it\u003c\/li\u003e\n\u003cli\u003eBullying and Harassment\u003c\/li\u003e\n\u003cli\u003eTrolling\u003c\/li\u003e\n\u003cli\u003eShared Something You Shouldn’t Have?\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: Digital Etiquette (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eRespect and Tone\u003c\/li\u003e\n\u003cli\u003eSpeak Up, Not Out\u003c\/li\u003e\n\u003cli\u003eTopics To Avoid\u003c\/li\u003e\n\u003cli\u003eKeep Private Messages Private\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Digital Etiquette (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eEducate Yourself\u003c\/li\u003e\n\u003cli\u003eInformation Processing\u003c\/li\u003e\n\u003cli\u003eInternet Boldness\u003c\/li\u003e\n\u003cli\u003ePermission to Share\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Digital Citizenship\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14360061542463,"sku":"SSLU037","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260633874780,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260633907548,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SSLU037_Digital_Citizenship_1.png?v=1590011787"},{"product_id":"cyber-security","title":"Cyber Security","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Cyber Security.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery organization is responsible for ensuring Cyber Security. The ability to protect information systems from impairment or even theft is essential to success. Implementing effective security measures will not only offer liability protection; it will also increase efficiency and productivity.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Cyber Security.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eEvery organization is responsible for ensuring Cyber Security. The ability to protect information systems from impairment or even theft is essential to success. Implementing effective security measures will not only offer liability protection; it will also increase efficiency and productivity.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eWith our Cyber Security course, participants will understand the different types of malware and security breaches. Develop effective prevention methods which will increase overall security. They will also understand the basic concepts associated with Cyber Security and what a company needs to stay secure.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCourse Outline\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: Cyber security Fundamentals\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat is Cyberspace?\u003c\/li\u003e\n\u003cli\u003eWhat is Cyber security?\u003c\/li\u003e\n\u003cli\u003eWhy is Cyber security Important?\u003c\/li\u003e\n\u003cli\u003eWhat is a Hacker?\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: Types of Malware\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWorms\u003c\/li\u003e\n\u003cli\u003eViruses\u003c\/li\u003e\n\u003cli\u003eSpyware\u003c\/li\u003e\n\u003cli\u003eTrojans\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Cyber Security Breaches\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePhishing\u003c\/li\u003e\n\u003cli\u003eIdentity Theft\u003c\/li\u003e\n\u003cli\u003eHarassment\u003c\/li\u003e\n\u003cli\u003eCyberstalking\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: Types of Cyber Attacks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePassword Attacks\u003c\/li\u003e\n\u003cli\u003eDenial of Service Attacks\u003c\/li\u003e\n\u003cli\u003ePassive Attack\u003c\/li\u003e\n\u003cli\u003ePenetration Testing\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Prevention Tips\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eCraft a Strong Password\u003c\/li\u003e\n\u003cli\u003eTwo-Step Verification\u003c\/li\u003e\n\u003cli\u003eDownload Attachments with Care\u003c\/li\u003e\n\u003cli\u003eQuestion Legitimacy of Websites\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven: Mobile Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eNo Credit Card Numbers\u003c\/li\u003e\n\u003cli\u003ePlace Lock on Phone\u003c\/li\u003e\n\u003cli\u003eDon’t Save Passwords\u003c\/li\u003e\n\u003cli\u003eNo Personalized Contacts Listed\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Social Network Security\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDon’t Reveal Location\u003c\/li\u003e\n\u003cli\u003eKeep Birthdate Hidden\u003c\/li\u003e\n\u003cli\u003eHave Private Profile\u003c\/li\u003e\n\u003cli\u003eDon’t Link Accounts\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: Prevention Software\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eFirewalls\u003c\/li\u003e\n\u003cli\u003eVirtual Private Networks\u003c\/li\u003e\n\u003cli\u003eAnti-Virus \u0026amp; Anti-Spyware\u003c\/li\u003e\n\u003cli\u003eRoutine Updates\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: Critical Cyber Threats\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eCritical Cyber Threats\u003c\/li\u003e\n\u003cli\u003eCyber terrorism\u003c\/li\u003e\n\u003cli\u003eCyberwarfare, Cyberespionage\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Defense Against Hackers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eCryptography\u003c\/li\u003e\n\u003cli\u003eDigital Forensics\u003c\/li\u003e\n\u003cli\u003eIntrusion Detection\u003c\/li\u003e\n\u003cli\u003eLegal Recourse\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Cyber Security\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14360110989375,"sku":"SSLU031","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260634399068,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260634431836,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SSLU031_Cyber_Security_1.png?v=1590011774"},{"product_id":"video-marketing","title":"Video Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Video Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this unit you will: Learn how you can incorporate video marketing into your business.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Video Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eITS - eBUS - 010 - Video Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eVideo marketing is a new frontier for marketers with huge potential for growth.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn how you can incorporate video marketing into your business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Learning the basics of Video Marketing and how its applied in other organizations\u003cbr\u003e- Learning how to implement video marketing strategies.\u003cbr\u003e- Understanding what is needed to create videos.\u003cbr\u003e- Identifying tools and resources to help you in your video marketing task.\u003cbr\u003e- Adapting a video marketing blueprint to your business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of Video Marketing and how how to implement it in a business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 010 Video Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.1 What is Video Marketing and Why Care? (7:10)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.2 – 5 Reasons why Video is so Effective (1:43)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.3 Kinds of Videos for Marketing Purposes\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.4 – Benefits of Video Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.5 Potential of Video Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.6 – Video Marketing Case Study\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.1 – Video Marketing Case Study - RevZilla\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.2 – Video Marketing Case Study - Rokenbok\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.3 – Video Marketing Case Study – American Airlines\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.4  – Video Marketing Case Study – Home Depot#\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.5  – Video Marketing Case Study – Ibis\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. VIDEO MARKETING IN PRACTICE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.1 What Makes a Good Video? (21:02)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.2 Creating Videos on a Budget\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.3 Creating Videos - Presentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.4 Creating Videos - Editing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.5 Creating Videos – Effects, Transitions and Extra Touches\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.6 Mobile Traffic Tactics – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.7 Video Marketing Case Studies (7:53)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.8 Video Marketing Do’s and Don’ts (19:58)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.9 Guide to Youtube (7:31)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. ADVANCED VIDEO MARKETING TACTICS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.1 Advanced Video Techniques (6:41)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.2 Video Strategies\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.3 Preparing Video for Distribution (6:06)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.4 Distributing the Videos (18:54)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.5 Promoting Your Video (5:00)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.6 Video SEO\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.7 Getting Conversions (6:18)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.8 Conclusion and next steps\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. VIDEO MARKETING BLUEPRINT (32:00)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.1 Profitability Potential of Building iPhone Apps (7:27)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.2 Profitability Potential of Building iPhone Apps (7:27)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.3 Profitability Potential of Building iPhone Apps (7:27)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.4 Researching the Market (17:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.5 Researching the Market (17:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.6 Researching the Market (17:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. VIDEO MARKETING RESOURCES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.1 – Video Site Review - YouTube\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.2 – Video Site Review - Vimeo\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.3 – Video Site Review - Dailymotion\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.4 – Video Site Review - Metacafe\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.5 Video Tool Reviews\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.6 Video Production with Windows Video Maker (7:13)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.7 Video Production with CamStudio  (4:45)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.8 Using TubeMogul  (4:45)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.9 – Distribution with Traffic Geyser (2:40)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1 – Video Marketing Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2 – Video Marketing Goldmine\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3 – Video Marketing Excellence\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4 – Video Marketing Blueprint\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5 – SEO Video Warrior\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6 – 16 Ways to Use Video Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     7 – Top Resources Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e \u0026gt; Video Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367692783679,"sku":"ITS-04-eBUS-010","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260636660060,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260636692828,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/demonstration-64151_640.jpg?v=1590012093"},{"product_id":"mobile-marketing","title":"Mobile Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Mobile Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this unit you will: Learn how you can incorporate mobile marketing into your business.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Mobile Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eMobile marketing is a new frontier for marketers with huge potential for growth\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn how you can incorporate mobile marketing into your business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Learning how to adapt or create mobile websites\u003cbr\u003e- Learning how to implement marketing strategies specifically for mobile.\u003cbr\u003e- Understanding how to create Apps for iPad and Android.\u003cbr\u003e- Setting up and incorporating QR codes into your marketing arsenal.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of Mobile Marketing and how to create mobile apps.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 009 Mobile Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.1 What is Mobile Marketing?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.2 Why Mobile Marketing?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.3 Potential of Mobile Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.4 What is a Mobile Website?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.5 Going Mobile with a Responsive Website (5:58)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.6 Going Mobile by Creating a Mobile Website (3:54)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.7 Going Mobile by Adapting your Existing Website (4:10)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.8 Earning Money by Selling Mobile Websites (6:05)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. MOBILE MARKETING PRINCIPLES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.1 Introduction to Mobile Marketing Principles (19:58)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.2 Mobile Traffic Tactics – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.3 Mobile Tracking of Campaigns (20:33)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. ADVANCED MOBILE MARKETING TACTICS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.1 – Using Pay Per Click Advertising PPC (17:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.2 Monetizing Ringtones (15:38)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.3 List Building on Mobile (8:48)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.4 Mobile User Interaction Tactics (6:57)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.5 Growing Your Brand Recognition (10:15)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.6 Selling Advertising Space (11:16)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.7 Downloadable Media (4:27)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.8 CPA (Cost Per Action) Offers (3:24)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.9 Mobile Affiliate Programs (6:53)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.10 Accepting Payments through Mobile (4:02)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.11 Mobile User Psychology (10:38)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. CREATING ANDROID APPS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.1 What is a Mobile App?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.2 Types of App\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.3 Potential of Mobile Apps\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.4 Benefits of App Development\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.5 Creating and Marketing you Android App – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. CREATING IPHONE APPS (32:00)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.1 Profitability Potential of Building iPhone Apps (7:27)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.2 Researching the Market (17:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.3 Developing a Winning App on iPhone (22:19)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.4 Marketing your iPhone App (17:39)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6. QR CODES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.1 Introduction to QR Codes (7:00)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.2 Using QR Codes (8:13)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.3 Where to Use QR Codes (4:07)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.4 Creating QR Codes (4:31)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.5 Tracking QR Codes (8:26)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.6 Tips for QR Codes (7:44)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.7 Reviews and QR Codes (8:07)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Going Mobile Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Mobile Apps Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Going Mobile Premium Service providers\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Mobile Profits eBook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – iPad Apps eBook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – QR Code eBook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/mobile-marketing\"\u003eMobile Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/mobile-marketing\"\u003eMobile Marketing\u003c\/a\u003e \u0026gt; Mobile Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/mobile-marketing\"\u003eMobile Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367713132607,"sku":"ITS-04-eBUS-009","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260636725596,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260636758364,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/iphone-830480_640.jpg?v=1590011946"},{"product_id":"social-bookmarking","title":"Social Bookmarking","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Social Bookmarking.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this unit you will: Learn about Social Bookmarking and how it can benefit your business.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Social Bookmarking.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for professionals, managers, business owners and learners who want practical knowledge they can apply in real workplace situations.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn about Social Bookmarking and how it can benefit your business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Explaining what Social Bookmarking is.\u003cbr\u003e- Reviewing a series of online Social Bookmarketing Sites and Tools Resources to assist you in your efforts\u003cbr\u003e- Learning how to use Social Bookmarking in our marketing\u003cbr\u003e- Learning how to use Social Bookmarking in SEO\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of how to use Social Bookmarking in online business promotion.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 008 Social Bookmarking\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 How Does Social Bookmarking Work?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Benefits of Social Bookmarking\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Potential of Social Bookmarking\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 How do Search Engines \u0026amp; Social Bookmarking work together?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. TOP 15 SOCIAL BOOKMARKING WEBSITES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Delicious\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Tumblr\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 StumbleUpon\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Diigo\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Reddit\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Digg\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Folkd\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.8 StartAid\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.9 BlinkList\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.10 - Plurk\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.11 - BibSonomy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.12 - LinkArena\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.13 - JetEye\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.14 - Scoop.it\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.15 - SiteJot\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. 10 SOCIAL BOOKMARKING AUTOMATION TOOLS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 - OnlyWire\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 - IMAutomator\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 - SocialAdr\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 - Social Monkee\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.5 - TribePro\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.6 - Social Bookmarking Demon\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.7 - Social Bookmarks Submitter\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.8 - SocialList\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.9 – Magic Submitter\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.10 – Social Marker\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. SOCIAL BOOKMARKING IN MARKETING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Using Delicious.com (3:32)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Using Digg.com (3.01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Using StumbleUpon (4:08)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.4 Marketing Using Reddit – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.5 Ten Do’s for Successful Social Book Marking (7:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.6 Ten Musts You Can’t Miss in Social Bookmarking (7:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.7 Ten Warnings You Should Be Aware Of (7:04)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.8 Social Bookmarking Case Studies (5:53)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. SOCIAL BOOKMARKING FOR SEO\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Effective Social Bookmarking for SEO (8:32)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 What to Bookmark for SEO? (4:43)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Social BookMarking Tool Onlywire for SEO (7:28)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.4 Using Amazon Mechanical Turk – USA Residents Only (10:25)             \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.5 Outsourcing your Social Bookmarking Tasks (11:06)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.6 Overview of Social Bookmarking Tools (11:22)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.7 Overview of SocialMarker.com (3.43)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.8 Adding Social Bookmarking Buttons (7:10)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.9 Creating Your Own Social Bookmarking Site (3:40)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.10 Final Comments on Social Bookmarking for SEO (7:26)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Social Bookmarking Made Easy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Social Bookmarking Backlinks\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Social Bookmarking Cheat Sheet\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Social Bookmarking Top Resources Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; Social Bookmarking\u003c\/p\u003e\n\u003cp\u003eExplore more professional training through the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367746883647,"sku":"ITS-04-eBUS-008","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260636856668,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260636889436,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ball-419199_640.png?v=1590012045"},{"product_id":"affiliate-marketing","title":"Affiliate Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Affiliate Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCourse Code: ITS-04-eBUS-007b Affiliate Marketing is a versatile way of generating income without the need for your own product offering. If you have your own product offering you will learn how to set up your own affiliate program.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Affiliate Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eCourse Code: ITS-04-eBUS-007b\u003c\/strong\u003e\u003cbr\u003eAffiliate Marketing is a versatile way of generating income without the need for your own product offering.  If you have your own product offering you will learn how to set up your own affiliate program. \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eIn this Five hour course unit you will:\u003c\/strong\u003e\u003cbr\u003eLearn about Affiliate Marketing from the perspective of both a vendor and an affiliate and see how it can benefit your business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eThis will be achieved by:\u003c\/strong\u003e\u003cbr\u003e- Explaining what Affiliate Marketing is.\u003cbr\u003e- Reviewing a series businesses using affiliate marketing successfully.\u003cbr\u003e- Learning about some of the most important Affiliate Networks\u003cbr\u003e- Setting up and managing an affiliate campaign as a vendor\u003cbr\u003e- Setting up a marketing campaign as an affiliate marketer\u003cbr\u003e- Learning some advanced tactics to boost your affiliate marketing success!\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of how to use Affiliate Marketing in online business promotion.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 007b Affiliate Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e1. INTRODUCTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Four Roles in Affiliate Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Affiliate Site Example\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Why Affiliate Marketing?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Potential of Media Buying\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Samples of Affiliate Programs\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e2. TOP 12 AFFILIATE MARKETING NETWORKS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Amazon Associates\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 ClickBank\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Commission Junction (CJ)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 ShareASale\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Affiliate Window\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 ClickBooth\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 PeerFly\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.8 MaxBounty\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.9 NeverBlue\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.10 – Warrior+Plus\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.11 – JV Zoo\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.12 – Digiresults\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e3. CREATING AN AFFILIATE PROGRAM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Setting Up Your Affiliate Program – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e4. CREATING AFFILIATE ACCOUNTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 How to Set Up ClickBank Account (12:23)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 How to Set-up Amazon Associate Account (16:45)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 How to Set Up a CJ Affiliate Account (7:02)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.4 How to Set Up JV Zoo Account (3:04)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.5 How to Set Up Digiresults Account (3:04)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.6 How to Set Up Warrior Plus Account (3:04)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e5. AFFILIATE MARKETING SUCCESS FOR AFFILIATES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Affiliate Success Formula – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 How to Find Good Products on Clickbank (9:42)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 How to Find Good Products on JVZoo (11:03)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e6. ADVANCED TACTICS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.1 Add Affiliate Links and Banners to Wordpress Site (6:30)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.2 How to Cloak Affiliate Links with URL Shorteners (3:45)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.3 High Priced Physical Products (7:44)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.4 Affiliate Launch Calendar Websites (7:54)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.5 How to Double your Commissions with Bonuses (3:53)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.6 Writing Product Reviews (7:04)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eFurther Reading\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Affiliate Marketing Made Easy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Affiliate Authority\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Affiliate Marketing Blueprint\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Five Minute Guide to Building a Brand\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – How to Double Your Commissions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – Top Resources Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7 – Affiliate Tools Bonus Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/email-marketing\"\u003eeMail Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/google-marketing\"\u003eGoogle Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/introduction-to-e-business-and-internet-marketing\"\u003eIntroduction to e-Business and Internet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Affiliate Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367793217599,"sku":"ITS-04-eBUS-007b","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260636922204,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260636954972,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ScreenShot2022-08-17at02.50.52.png?v=1660697598"},{"product_id":"media-buying","title":"Media Buying","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Media Buying.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this unit you will: Learn about Media Buying and how it can benefit your business.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Media Buying.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn about Media Buying and how it can benefit your business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Explaining what Media Buying is.\u003cbr\u003e- Reviewing a series of online Media Buying Resources to assist you in your efforts\u003cbr\u003e- Setting up and managing your first Media Buying Campaign\u003cbr\u003e- Setting up a Remarketing Campaign with Google Adwords!\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of how to use Media Buying in online business promotion.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS_007a Media Buying\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Important Things You Need To Keep In Mind\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 How Does Media Buying Work?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Where to Book Ad Space\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Benefits of Media Buying\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6 Potential of Media Buying\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. TOP 10 MEDIA BUYING WEBSITES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Sparcmedia\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Chitika\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 BuySellAds\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 CPX Interactive\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 ExoClick\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Advertise.com\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 DoubleClick\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.8 Pulse 360\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.9 SiteScout\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.10 - 7search\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A MEDIA BUYING CAMPAIGN\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Managing a Media Buying Campaign – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Ten Do’s for Successful Media Buying (6:42)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Ten Don’ts you should be aware of (6:37)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 Media Buying Case Studies\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.5 Media Buying for Internet Marketing (7:09)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.6 Advanced Strategy – Using BannerHotspot.com (6:58)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. BANNER AD REMARKETING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Why Banner Ads are not dead\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Downsides of Re-Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Advanced Re-Marketing Ideas\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Affiliate Marketing Made Easy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Affiliate Authority\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Affiliate Marketing Blueprint\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Five Minute Guide to Building a Brand\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – How to Double Your Commissions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – Top Resources Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7 – Affiliate Tools Bonus Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Media Buying\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367816810559,"sku":"ITS-04-eBUS-007a","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637053276,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637086044,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/dart-454186_640.jpg?v=1590011935"},{"product_id":"email-marketing","title":"eMail Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in eMail Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this learning course unit you will: Learn about eMail Marketing and List Building and how they interact with each other.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in eMail Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eIn this learning course unit you will:\u003cbr\u003eLearn about eMail Marketing and List Building and how they interact with each other.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- An overview of eMail Marketing in general\u003cbr\u003e- Learning how to create an email list\u003cbr\u003e- Managing and growing your list\u003cbr\u003e- Using Solo Ads to grow your list\u003cbr\u003e- Looking at other methods of growing your list.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of how to use eMail Marketing and Listbuilding in a modern internet marketing context.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 006 eMail Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Potential of eMail Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Groupon’s Success\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Ten Benefits of eMail Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Ten eMail Marketing Tools\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Segmenting Your List (5:52)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6 eMail Marketing – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.7 eMail Marketing Do’s and Don’ts\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.8 eMail Marketing Vs Spamming (5:58)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.9 Where to Find Affiliate Products to Promote (2:20)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. LISTBUILDING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 What is Listbuilding\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Three Key Questions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 List Building Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Ten Benefits of List Building\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Five Key Elements of List Building\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Tips for Choosing Your Autoresponder\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 List Building – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.8 Growing Your List (11:36)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.9 Elements That Can Improve Subscriber Uptake\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. SOLO ADS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Solo Ads Creation and Management – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 List Building with Ad Swaps and Solo Ads (1:08:18)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. GROWING YOUR LIST – BONUS TUTORIALS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Growing Your List – BONUS Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – eMail Marketing Made Easy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – List Building Authority Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – eMail Marketing Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – eMail Marketing Secrets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – Untold Secrets of eMail Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – 21 eMail Marketing Tricks\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7 – List Building Made Easy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e8 – List Building Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e9 – Dominating eMail Marketing Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/affiliate-marketing\"\u003eAffiliate Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/google-marketing\"\u003eGoogle Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/introduction-to-e-business-and-internet-marketing\"\u003eIntroduction to e-Business and Internet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; eMail Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367836536895,"sku":"ITS-04-eBUS-006","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637118812,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637151580,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front.png?v=1590011796"},{"product_id":"twitter-marketing","title":"Twitter Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Twitter Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this unit you will: Learn about the key tools at your disposal when marketing on Twitter.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Twitter Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eTwitter is the fifth biggest social networking site in the world.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn about the key tools at your disposal when marketing on Twitter.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cbr\u003eThis will be achieved by:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Reviewing the features of Twitter\u003cbr\u003e- Learning how to create a Twitter Account\u003cbr\u003e- Creating your Twitter Page and managing it.\u003cbr\u003e- Setting up and managing a Twitter Ad Campaign\u003cbr\u003e- Understanding the idiosyncracies of Twitter Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cform method=\"post\" name=\"course_form\" class=\"form-horizational ng-pristine ng-valid\" action=\"http:\/\/ebsi.learnupon.com\/courses\/58057\/details\" post-form-no-ajax=\"\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003csection\u003e\u003cmain\u003e\n\u003cdiv class=\"ng-scope\" ng-if=\"!!course.objectives\"\u003e\n\u003cdiv class=\"ck-editor-content ng-binding\" bind-html-compile=\"course.objectives\" trust=\"\"\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of Twitter Marketing and how to get the best ROI from Twitter.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 005b Twitter Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Potential of Twitter\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Why Twitter?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Twitter for Business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Twitter for Business - Tactics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CREATING YOUR TWITTER ACCOUNT\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A TWITTER PAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Creating and Managing a Twitter Page – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. TWITTER ADS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Twitter Ads Options\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Setting Up Your Twitter Ads Campaign\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Setting Up Your Remarketing List\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. TWITTER MARKETING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Setting Up Your Automation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Growing Your Following Base\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Monetizing Your Twitter Activity\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.4 One hundred and one Tips for Professional Twitter Users\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Twitter Marketing Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Twitter Profits eBook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – 101 Tips for Twitter Users\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Twitter 50 ways to get followers report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – Twitter Top Resources\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – 21 Twitter Tricks\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7 – Twitter Marketing Secrets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbutton class=\"btn btn-default mt-24 ng-binding\" ng-click=\"setObjectives()\"\u003eEdit Objectives\u003c\/button\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/main\u003e\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/facebook-marketing\"\u003eFacebook Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/linkedin-marketing\"\u003eLinkedIn Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Twitter Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367854657599,"sku":"ITS-04-eBUS-005b","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637217116,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637249884,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_f4fd6bca-0b44-44e6-8f28-eeb4de885fe8.png?v=1590012090"},{"product_id":"linkedin-marketing","title":"LinkedIn Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in LinkedIn Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLinkedIn is the biggest professional networking site in the world and boasts a third of the worlds professionals in its membership. As a business to business marketer it is essential to develop a successful marketing strategy for LinkedIn.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in LinkedIn Marketing with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eLinkedIn is the biggest professional networking site in the world and boasts a third of the worlds professionals in its membership.  As a business to business marketer it is essential to develop a successful marketing strategy for LinkedIn.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn about the key tools at your disposal when marketing on LinkedIn.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Reviewing the features of LinkedIn\u003cbr\u003e- Learning how to create a LinkedIn Account\u003cbr\u003e- Creating your LinkedIn Company Page and managing it.\u003cbr\u003e- Identifying tactics to help develop your network safely\u003cbr\u003e- Setting up and managing a LinkedIn Sponsored Update Campaign\u003cbr\u003e- Setting up and managing a LinkedIn Text Ads Campaign\u003cbr\u003e- Understanding the concepts of Influencer Marketing and Content Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of how to use LinkedIn for B2B Marketing and Professional Networking.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 005a LinkedIn Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Potential of LinkedIn\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 LinkedIn Objectives\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 LinkedIn Marketing Rationale\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CREATING YOUR LINKEDIN ACCOUNT\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 LinkedIn Personal Account Creation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Keywords are King\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Elements of a Successful LinkedIn Profile\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A LINKEDIN COMPANY PAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Creating a LinkedIn Business Page – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Five Tactics to Leverage LinkedIn Business Pages\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. GROWING YOUR NETWORK\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Ten Tips for Growing Your Network\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Growing Your LinkedIn Network – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3.1 Advanced Strategies – Influencer Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3.2 Advanced Strategies – Content Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3.3 Advanced Strategies – Investing in your Presence\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. LINKEDIN ADS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Quantifying Your Audience\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Setting Up Your Sponsored Update Campaign\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Setting Up Your Text Ads Campaign\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.4 Ten Tips for LinkedIn Advertising Success\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – LinkedIn Marketing Made Easy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Linkedin Marketing Excellence\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – LinkedIn Top Resources\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Special Bonus Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – LinkedIn for Jobseekers\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – LinkedIn Secret Weapons\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7 – LinkedIn Marketing Secrets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/facebook-marketing\"\u003eFacebook Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/twitter-marketing\"\u003eTwitter Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; LinkedIn Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367873794111,"sku":"ITS-04-eBUS-005a","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637282652,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637315420,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_4d1c7ef3-9c05-418e-af14-1f5aebb15d79.png?v=1590011920"},{"product_id":"google-marketing","title":"Google Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Google Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this unit you will: Learn about the key tools at your disposal when marketing on Google's Properties. This will be achieved by:\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Google Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn about the key tools at your disposal when marketing on Google's Properties.\u003cbr\u003e\u003cbr\u003eThis will be achieved by:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- An introduction to Google Plus\u003cbr\u003e- Learning how to create a Google Account - your passport to all things Google\u003cbr\u003e- Creating your Google+ Business Page and managing it.\u003cbr\u003e- Setting up and managing a Google Adwords Campaign\u003cbr\u003e- Setting up a Remarketing Campaign with Google Adwords\u003cbr\u003e- Understanding Google Adsense and how to monitize content.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of the key services available from Google for Marketing.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 004 Google Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Potential of Google+\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Enhanced Search Visibility\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Integrating with Other Platforms\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Some Tips for Google+ Business Users\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Google+ SME Dos and Don’ts\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CREATING YOUR GOOGLE ACCOUNT\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Google Account Creation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Confirmation of Account\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Upgrading your Account to Google+\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Add People to your network\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Follow Topics of Interest\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Profile Creation - Finishing Touches\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Google+ Profile is Ready\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A GOOGLE+ PAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Creating a Google+ Page – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. GOOGLE ADWORDS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Elements of a Successful Campaign\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Benefits of Adwords\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Google Adwords Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.4 Adwords Power Tools\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.5 Creating an Adwords Campaign – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.6 Google Adwords Advice \u0026amp; Tactics – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. REMARKETING ON GOOGLE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Setting Up Your Remarketing List\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Setting Up Your Remarketing Campaign\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6. GOOGLE ADSENSE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.1 Google Adsense – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Google Marketing Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Google Adwords Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Google Adsense Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Google Adwords Cheat Sheet\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – Google Adwords Top Resources\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – Google+ Marketing Special Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7 – Google+ Marketing Top Resources\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e8 – BONUS Video Tutorial\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e   – Creating a mobile site on Google Sites\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/affiliate-marketing\"\u003eAffiliate Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/email-marketing\"\u003eeMail Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/introduction-to-e-business-and-internet-marketing\"\u003eIntroduction to e-Business and Internet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Google Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367902302271,"sku":"ITS-04-eBUS-004","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637348188,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637380956,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_8207789d-5cad-475a-af6b-59b682bc258d.png?v=1590011845"},{"product_id":"facebook-marketing","title":"Facebook Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Facebook Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs the biggest social network in the world, Facebook is an essential source of traffic and sales. In this unit you will: - learn how to set up your facebook profile and business page - learn how to create and manage advertisement campaigns - learn about Remarketing and how to set up and manage a Remarketing campaigns\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Facebook Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eAs the biggest social network in the world, Facebook is an essential source of traffic and sales.  \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIn this unit you will:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- learn how to set up your facebook profile and business page\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- learn how to create and manage advertisement campaigns\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- learn about Remarketing and how to set up  and manage a Remarketing campaigns\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding Facebook and how to market in its platform.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 003 Facebook Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. Introduction\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 The growth of Facebook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Key Facebook Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Facebook Personal Accounts and Pages\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Facebook Timeline And Page Components\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CREATING A FACEBOOK PROFILE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Adding Friends to your Account\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Verify your email address\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Profile Photo\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Profile Cover Photo\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Completing your profile\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Your first post\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Additional Information\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A FACEBOOK PAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Creating your Facebook Page – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. CREATING A FACEBOOK GROUP\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Differences between Pages and Groups\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Creative Ideas for Using Groups\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Creating a Facebook Group\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.4 Creating a Facebook Group - details\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.5 Creating a Facebook Group - Icon\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.6 Creating a Facebook Group - Customization\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.7 Creating a Facebook Group – Group Options\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.8 Facebook Groups – How to Post\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.9 How to Pin a Post\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.10 Creating an Event\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. FACEBOOK ADVERTISING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Why Facebook Ads?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Key Facebook Ads Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Creating your Facebook Ad Campaign – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6. FACEBOOK RETARGETING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.1 How is Facebook Retargeting used?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.2 Targeting Custom Audiences\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.3 Benefits of Retargeting\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.4 Key Facebook Retargeting Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.5 Creating your ReMarketing Campaign – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7. EXPORT RESOURCES ON FACEBOOK\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Facebook Marketing Training Manual\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Facebook Advertising Training Manual\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Facebook ReMarketing Training Manual\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Setting Up Facebook Groups\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – Facebook Groups Strategy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – Facebook Groups Tips\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/linkedin-marketing\"\u003eLinkedIn Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/twitter-marketing\"\u003eTwitter Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Facebook Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367933399103,"sku":"ITS-04-eBUS-003","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637413724,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637446492,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_223b7631-62eb-4436-bee5-743409917808.png?v=1590011830"},{"product_id":"search-engine-optimization","title":"Search Engine Optimization","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Search Engine Optimization.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSearch Engine Optimization or SEO is the process of influencing the position of a website\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Search Engine Optimization.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eSearch Engine Optimization or SEO is the process of influencing the position of a website\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003ein a search engine’s UNPAID results.  \u003cbr\u003eIn this unit you will:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Learn about the process involved in preparing and submitting  your website to Internet search engines.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e-  Learning how to prepare your website for search engine submission.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Analysing search engine strategy.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Examining the various search engines available on the internet.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\n\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCourse Outline\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e1. INTRODUCTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 What is an Internet Domain?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Why an Internet Domain?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Preparing Our Website\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Search Engine Robots\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Recommendations for Search Engines\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6 Classifying Search Engines\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e2. SEARCH ENGINE OPTIMIZATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Search Engine Strategy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Types of Search Engine Traffic\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 SEO Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 What is MOZ\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e3. Keyword Research    \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Keyword Research – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. SEO Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. SOCIAL SIGNALS SEO – PRACTICAL TUTORIALS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eFurther Reading\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – A training guide on SEO\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – SEO Cheat Sheet\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – SEO Mind Map\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Top SEO Resources\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eForum Assignment\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Search Engine Optimization\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14368484065343,"sku":"ITS-04-eBUS-002","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637479260,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637512028,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_b153dfe4-27d7-4ee3-ab75-6425aa1d2d9e.png?v=1590012030"},{"product_id":"introduction-to-e-business-and-internet-marketing","title":"Introduction to e-Business and Internet Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Introduction to e-Business and Internet Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Learn about the key principles of e-Business and Internet Marketing with Keyword Research.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Introduction to e-Business and Internet Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Learn about the key principles of e-Business and Internet Marketing with Keyword Research.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- An introduction and examination into the nature and importance of eBusiness in international trade\u003cbr\u003e- Analysing the evolution from the traditional economy into the new digital economy.\u003cbr\u003e- Analysis of the various business models in the e-business marketplace and the features of each.\u003cbr\u003e- Detailing the various advantages and disadvantages of e-business to the potential customer.\u003cbr\u003e- Presenting a basic understanding of the nature and benefits of Internet Marketing\u003cbr\u003e- Understanding the process of Keyword Research and applying it to our business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e1. Introduction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 The Traditional Economy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 From Traditional to Digital\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 EDI – Electronic Data Interchange\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 An Opportunity to be Seized\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e2. E-BUSINESS MODELS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Types of Business Model\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 From e-Business to Business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Company transitions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Consumer Requirements\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Customer Loyalty is Key\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 From e-Business to Business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Advantages of e-Business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.8 Some Advantages to Customers of e-Business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.9 e-Commerce Transactions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e3. eCOMMERCE RISK MANAGEMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Why e-Commerce Needs Rigorous Risk Management\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e4. CYBER-CRIME\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 What is a Software Pirate?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 DOS – Denial of Service attacks\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Identifying Internet Fraud – Case Study\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e5. THE E-BUSINESS DEPARTMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 e-Business Department Structure\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Management Structure\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Customer Service\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e6. Introduction to Internet Marketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.1 Internet Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.2 Benefits of Internet Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.3 Potential of Internet Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.4 Introduction to Internet Marketing – Video Tutorial (2:47)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.5 What is Internet Marketing ? – Video Tutorial (5:51)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.6 Why Start Internet Marketing ? – Video Tutorial (10:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.7 Five Elements of an IM Campaign – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.8 Ten IM Tips for Businesses (7:00)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.9 Ten Proven IM Strategies (7:51)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.10 IM Case Studies (9:31)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eFurther Reading\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – An introduction to Internet Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – EU E-Business Guide for SMEs\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Electronic Commerce – The Strategic Perspective\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – A Classification for Business Model Types in Ecommerce\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eForum Assignment\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/affiliate-marketing\"\u003eAffiliate Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/email-marketing\"\u003eeMail Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/google-marketing\"\u003eGoogle Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Introduction to e-Business and Internet Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14368513949759,"sku":"ITS-04-eBUS-001","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637544796,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637577564,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_69ac032b-3b8f-40f4-a56b-97053ba17508.png?v=1590011897"},{"product_id":"csmim-certificate-in-social-media-and-internet-marketing","title":"CSMIM - Certificate in Social Media and Internet Marketing","description":"\u003cdiv class=\"ng-scope\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe e-Business and Internet Marketing Module has been developed to provide a solid practical understanding of the key areas of e-Business and Internet Marketing and to provide knowledge of the tools, resources and procedures which can be applied no matter the sector in which participants are working.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eTo this end the course covers: \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ng-scope\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eIntroduction to e-Business and Internet Marketing\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eSearch Engine Optimization\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eFacebook Marketing\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eGoogle Marketing\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eLinkedIn Marketing\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eTwitter Marketing\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eeMail Marketing\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eMedia Buying \u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eAffiliate Marketing\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eSocial Bookmarking\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eMobile Marketing\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eVideo Production\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eVideo Marketing\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cem\u003eCourse units are developed to be both visually appealing and interactive.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cstrong\u003eAdditional Support\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cem\u003eFurther reading resources are provided in each learning unit to further develop the course material and can be downloaded and printed for offline use.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cem\u003eAt the end of each learning unit you will be presented with a test on the content of the unit.  This will ensure content acquisition and understanding and contributes to the student’s transcript of studies as they progress.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cem\u003eOther elements of the training program which have been developed to support the learner’s progress include: \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eDiscussion Forums support to provide participants with a channel to ask questions and seek clarifications\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eCourse Tutor email system for those requiring direct access to their tutor\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eAbility to review course assessment results and to retry course assessments to improve scores. Every test you take, however is different as you will be presented with a random selection of questions based on the unit you have covered.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eDownloadable printable summary of the learning unit to read offline.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eProgramme pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; CSMIM - Certificate in Social Media and Internet Marketing\u003c\/p\u003e\n\u003cp\u003eReturn to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e to explore related programmes and CPD courses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-program-related-cpd --\u003e\n\u003cdiv class=\"ebsi-related-cpd\"\u003e\n\u003ch3\u003eRelated CPD Courses\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/email-marketing\"\u003eeMail Marketing\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14467706060863,"sku":"LP-CSMIM-1","price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/CSMIM_Cert_John_Doe.png?v=1590011766"},{"product_id":"idm-international-digital-marketing","title":"Certificate in International Digital Marketing","description":"\u003cp class=\"ng-scope\"\u003eThe Certificate in International Digital Marketing has been developed to meet the needs of International Marketers and Export Sales Professionals around the world who are faced with the challenges of two marketing areas that are blending together more and more:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Export Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Digital Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThe program is designed to give a thorough grounding in Export Marketing Operations AND Digital Marketing with the objective of producing and implementing an International Digital Marketing Plan over the course of the 22 week program.\u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003eProgram Outline\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eThe program comprises:\u003c\/p\u003e\n\u003ctable class=\"ng-scope\" cellspacing=\"0\" cellpadding=\"0\" border=\"1\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd colspan=\"4\"\u003e \n\u003cp align=\"center\"\u003e\u003cstrong\u003eCertificate in International Digital Marketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd colspan=\"3\"\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Audience: \u003c\/strong\u003eInternational Sales and Marketing personnel and staff managing the digital presence of internationally oriented companies\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eNVQ Level: 3\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFETAC Level: 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eCourse Unit\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e\u003cstrong\u003eHours Learning Approx.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-001 - Introduction to Exporting\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e4\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 2\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-002 - Introduction to International Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-003 - Intercultural Management\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 4\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-004 - Segmentation\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-005 - Country Image\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 6\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-006 - International Pricing Policy\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 7\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-007 - International Product Policy\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 8\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-008 - International Distribution Policy\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 9\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-009 - International Promotion Policy\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 10\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-010 - International Market Research\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 11\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-001 Introduction to e-Business and Internet Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e6\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 12\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-002 - Search Engine Optimization\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 13\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-003 - Facebook Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 14\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-004 - Google Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 15\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-005a - LinkedIn Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 16\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-005b - Twitter Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 17\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-006 - eMail Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 18\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-007a - Media Buying\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e6\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 19\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-007b - Affiliate Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 20\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-008 - Social Bookmarking\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 21\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-009 - Mobile Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e10\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 22\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-010 - Video Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e10\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eTOTAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e121 Hours\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"ng-scope\"\u003eAt the end of the program you will be equipped with a concrete International Digital Marketing Plan, or if already developed, you will have the skills to implement it in real world conditions.\u003c\/p\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Certificate in International Digital Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-program-related-cpd --\u003e\n\u003cdiv class=\"ebsi-related-cpd\"\u003e\n\u003ch3\u003eRelated CPD Courses\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/email-marketing\"\u003eeMail Marketing\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14467742662719,"sku":"IDM-1","price":600.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/IDM_Cert_Sample.png?v=1590011857"},{"product_id":"digital-arbitrage-products","title":"Digital Arbitrage - Products","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Digital Arbitrage - Products.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eArbitrage is the practice of taking advantage of a price difference between two or more markets. So striking a combination of matching deals that capitalize upon the imbalance, the profit being the difference between the market prices. In this two hour course we will look at how to apply the principles of Arbitrage for profit on the Internet.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Digital Arbitrage - Products.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eWelcome to our online video course on Digital Arbitrage for Products!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArbitrage is the practice of taking advantage of a price difference between two or more markets.  So striking a combination of matching deals that capitalize upon the imbalance, the profit being the difference between the market prices. In this two hour course we will look at how to apply the principles of Arbitrage for profit on the Internet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eCompleting this course will confer 1 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"bx-messenger-body\"\u003e\n\u003cdiv class=\"bx-messenger-body-bg\"\u003e\n\u003cdiv class=\"bx-messenger-body-wrap\"\u003e\n\u003ch5 data-type=\"self\" data-senderid=\"1\" data-messagedate=\"Fri Jan 10 2020 21:26:57 GMT+0000 (GMT)\" data-messageid=\"6977\" data-blockmessageid=\"6977\" class=\"bx-messenger-content-item bx-messenger-content-item-id-6977 bx-messenger-content-item-1\"\u003e\u003cspan class=\"bx-messenger-content-item-content\"\u003e\u003cspan class=\"bx-messenger-content-item-text-center\"\u003e\u003cspan class=\"bx-messenger-content-item-text-message\"\u003e\u003cspan class=\"bx-messenger-content-item-text-wrap\"\u003e\u003cspan id=\"im-message-6977\" class=\"bx-messenger-message\"\u003eObjectives\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cdiv data-type=\"self\" data-senderid=\"1\" data-messagedate=\"Fri Jan 10 2020 21:26:57 GMT+0000 (GMT)\" data-messageid=\"6977\" data-blockmessageid=\"6977\" class=\"bx-messenger-content-item bx-messenger-content-item-id-6977 bx-messenger-content-item-1\"\u003e\u003cspan class=\"bx-messenger-content-item-content\"\u003e\u003cspan class=\"bx-messenger-content-item-text-center\"\u003e\u003cspan class=\"bx-messenger-content-item-text-message\"\u003e\u003cspan class=\"bx-messenger-content-item-text-wrap\"\u003e\u003cspan class=\"bx-messenger-message\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-type=\"self\" data-senderid=\"1\" data-messagedate=\"Fri Jan 10 2020 21:26:57 GMT+0000 (GMT)\" data-messageid=\"6977\" data-blockmessageid=\"6977\" class=\"bx-messenger-content-item bx-messenger-content-item-id-6977 bx-messenger-content-item-1\"\u003e\u003cspan class=\"bx-messenger-content-item-content\"\u003e\u003cspan class=\"bx-messenger-content-item-text-center\"\u003e\u003cspan class=\"bx-messenger-content-item-text-message\"\u003e\u003cspan class=\"bx-messenger-content-item-text-wrap\"\u003e\u003cspan id=\"im-message-6977\" class=\"bx-messenger-message\"\u003eIn this course you will cover the following areas:\u003cbr\u003e\u003cbr\u003e1. Introduction to Arbitrage\u003cbr\u003e1.1 Working With Physical Products\u003cbr\u003e1.2 Digital Products Arbitrage\u003cbr\u003e\u003cbr\u003e2. Leveraging Marketplaces\u003cbr\u003e2.1 How to use Etsy and Storenvy\u003cbr\u003e2.2 Working With Ebay Top Tips\u003cbr\u003e2.3 Two Efficient Methods To Find Products\u003cbr\u003e\u003cbr\u003e3. Maximizing your eBay Results\u003cbr\u003e3.1 Preparing Your Seller Account\u003cbr\u003e3.2 Ebay Seller Preferences\u003cbr\u003e3.3 How To Create An Ebay Listing\u003cbr\u003e\u003cbr\u003e4. Arbitrage with Designs\u003cbr\u003e4.1 How To Use Gearbubble\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"bx-messenger-content-item-params\"\u003e\u003cspan class=\"bx-messenger-content-item-like bx-messenger-content-like-digit-off\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"bx-messenger-content-like-digit\"\u003e\u003c\/span\u003e\u003cspan data-messageid=\"6977\" class=\"bx-messenger-content-like-button\"\u003eLike\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"bx-messenger-content-item-date\"\u003e9:26 pm\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"bx-messenger-clear\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bx-messenger-livechat-form\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"bx-messenger-textarea-place\"\u003e\u003c\/div\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/digital-arbitrage-advertising\"\u003eDigital Arbitrage - Advertising\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Digital Arbitrage - Products\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":31906823241863,"sku":"DM-001","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637610332,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637643100,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/DM-001_Digital-Arbitrage_-_Products-cover.png?v=1590011786"},{"product_id":"digital-arbitrage-advertising","title":"Digital Arbitrage - Advertising","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Digital Arbitrage - Advertising.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eArbitrage is the practice of taking advantage of a price difference between two or more markets. So striking a combination of matching deals that capitalize upon the imbalance, the profit being the difference between the market prices. In this course we will look at how to apply the principles of Arbitrage for profit on the Internet in the area of Online Advertising.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Digital Arbitrage - Advertising.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eWelcome to our online video course on Digital Arbitrage for Advertising!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArbitrage is the practice of taking advantage of a price difference between two or more markets.  So striking a combination of matching deals that capitalize upon the imbalance, the profit being the difference between the market prices. In this course we will look at how to apply the principles of Arbitrage for profit on the Internet in the area of Online Advertising.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThis two hour course teaches you exactly how to drive traffic to your money site using highly targeted, ‘dirt cheap’ Native Ads on social media, while monetizing your site with high paying, non native advertisements, from more expensive ad networks.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eCompleting this course will confer 1 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"bx-messenger-body\"\u003e\n\u003cdiv class=\"bx-messenger-body-bg\"\u003e\n\u003cdiv class=\"bx-messenger-body-wrap\"\u003e\n\u003ch5 data-type=\"self\" data-senderid=\"1\" data-messagedate=\"Fri Jan 10 2020 21:26:57 GMT+0000 (GMT)\" data-messageid=\"6977\" data-blockmessageid=\"6977\" class=\"bx-messenger-content-item bx-messenger-content-item-id-6977 bx-messenger-content-item-1\"\u003e\u003cspan class=\"bx-messenger-content-item-content\"\u003e\u003cspan class=\"bx-messenger-content-item-text-center\"\u003e\u003cspan class=\"bx-messenger-content-item-text-message\"\u003e\u003cspan class=\"bx-messenger-content-item-text-wrap\"\u003e\u003cspan id=\"im-message-6977\" class=\"bx-messenger-message\"\u003eObjectives\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cdiv data-type=\"self\" data-senderid=\"1\" data-messagedate=\"Fri Jan 10 2020 21:26:57 GMT+0000 (GMT)\" data-messageid=\"6977\" data-blockmessageid=\"6977\" class=\"bx-messenger-content-item bx-messenger-content-item-id-6977 bx-messenger-content-item-1\"\u003e\n\u003cspan class=\"bx-messenger-content-item-content\"\u003e\u003cspan class=\"bx-messenger-content-item-text-center\"\u003e\u003cspan class=\"bx-messenger-content-item-text-message\"\u003e\u003cspan class=\"bx-messenger-content-item-text-wrap\"\u003e\u003cspan class=\"bx-messenger-message\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-type=\"self\" data-senderid=\"1\" data-messagedate=\"Fri Jan 10 2020 21:26:57 GMT+0000 (GMT)\" data-messageid=\"6977\" data-blockmessageid=\"6977\" class=\"bx-messenger-content-item bx-messenger-content-item-id-6977 bx-messenger-content-item-1\"\u003e\n\u003cspan class=\"bx-messenger-content-item-content\"\u003e\u003cspan class=\"bx-messenger-content-item-content\"\u003e\u003cspan class=\"bx-messenger-content-item-text-center\"\u003e\u003cspan class=\"bx-messenger-content-item-text-message\"\u003e\u003cspan class=\"bx-messenger-content-item-text-wrap\"\u003e\u003cspan class=\"bx-messenger-message\"\u003eIn this course you will cover the following areas:\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan class=\"bx-messenger-content-item-content\"\u003e\u003cspan class=\"bx-messenger-content-item-text-center\"\u003e\u003cspan class=\"bx-messenger-content-item-text-message\"\u003e\u003cspan class=\"bx-messenger-content-item-text-wrap\"\u003e\u003cspan id=\"im-message-6977\" class=\"bx-messenger-message\"\u003e\u003cspan\u003e1. Introduction to Advert. Arbitrage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2. Research\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3. Creating Content\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e4. Content Setup\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e5. Ad Creation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e6. Ninja Tricks\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"bx-messenger-clear\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bx-messenger-livechat-form\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"bx-messenger-textarea-place\"\u003e\u003c\/div\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/digital-arbitrage-products\"\u003eDigital Arbitrage - Products\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Digital Arbitrage - Advertising\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":31907534078087,"sku":"DM-002","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637675868,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637708636,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/DM-002_Digital-Arbitrage_-_Advertising_-_cover.png?v=1590011784"},{"product_id":"pintrest-marketing","title":"Pintrest Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Pintrest Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis 4 hour course teaches you exactly how to use Pinterest to promote content and drive traffic to your site. This course also provides essential tips on providing valuable content and choosing the best tags and descriptions to your pins thus, helping you to generate more followers.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Pintrest Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis 4 hour course teaches you exactly how to use Pinterest to promote content and drive traffic to your site. This course also provides essential tips on providing valuable content and choosing the best tags and descriptions to your pins thus, helping you to generate more followers.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 4 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eObjectives\u003c\/h5\u003e\n\u003cbr\u003eIn this course you will cover the following areas:\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e1. Introduction to Pinterest\u003c\/strong\u003e\u003cbr\u003e1.1 INTRODUCTION TO PINTEREST\u003cbr\u003e1.2 Pinterest 101\u003cbr\u003e1.3 Marketing With Pinterest\u003cbr\u003e1.4 The Pinterest Interface\u003cbr\u003e1.5 Pinterest Marketing Strategy\u003cbr\u003e1.6 Pinterest Marketing Technique\u003cbr\u003e1.7 Marketing Techniques\u003cbr\u003e1.8 How Are Businesses Using Pinterest\u003cbr\u003e1.9 Pinterest Marketing Plan\u003cbr\u003e1.10 Conclusion\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. Advanced Pinterest Techniques\u003c\/strong\u003e\u003cbr\u003e2.1 ADVANCED PINTEREST TECHNIQUES\u003cbr\u003e2.2 What do you do on Pinterest?\u003cbr\u003e2.3 Picking your Topic\u003cbr\u003e2.4 Creating a Pinterest Account\u003cbr\u003e2.5 Optimizing your Profile\u003cbr\u003e2.6 Creating your Boards\u003cbr\u003e2.7 Pinning\u003cbr\u003e2.8 Getting Followers\u003cbr\u003e2.9 Pinterest Success Stories\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3. Pinterest for Business\u003c\/strong\u003e\u003cbr\u003e3. PINTEREST FOR BUSINESS\u003cbr\u003e3.2 How to get invites fast\u003cbr\u003e3.3 Things to Avoid and Be Aware Of\u003cbr\u003e3.4 Knowing Your Market First\u003cbr\u003e3.5 Keywords, Hash Tags, and Links\u003cbr\u003e3.6 Setup, Following, and Interacting\u003cbr\u003e3.7 Creating a Board\u003cbr\u003e3.8 How to use the Pin-it-Button\u003cbr\u003e3.9 Creating a Contest on Pinterest\u003cbr\u003e3.10 Powerful 3rd Party Tools\u003cbr\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/instagram-marketing\"\u003eInstagram Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Pintrest Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":31912038269063,"sku":"ACIM-A003","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637741404,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637774172,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A003_-_Pintrest_Cover.png?v=1590011988"},{"product_id":"instagram-marketing","title":"Instagram Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Instagram Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis four hour video course teaches you exactly what you really need to know in order to dominate Instagram the easiest way possible, using the most effective tools and in the shortest time ever.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in Instagram Marketing with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis four hour video course teaches you exactly what you really need to know in order to dominate Instagram the easiest way possible, using the most effective tools and in the shortest time ever.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eObjectives\u003cbr\u003e\n\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003eIn this course you will cover the following areas:\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e1. Introduction Instagram Marketing\u003c\/strong\u003e\u003cbr\u003e1.1 INTRODUCTION INSTAGRAM MARKETING\u003cbr\u003e1.2 Instagram Marketing 101\u003cbr\u003e1.3 How to take amazing photos\u003cbr\u003e1.4 Using Tags\u003cbr\u003e1.5 Growing your following\u003cbr\u003e1.6 Integrating Instagram with your website\u003cbr\u003e1.7 Getting other people involved\u003cbr\u003e1.8 How are businesses actually using Instagram?\u003cbr\u003e1.9 Analyzing your Instagram work\u003cbr\u003e1.10 Conclusion\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. Advanced Instagram Marketing\u003c\/strong\u003e\u003cbr\u003e2.1 ADVANCED INSTAGRAM MARKETING\u003cbr\u003e2.2 Why Businesses should definitely use Instagram?\u003cbr\u003e2.3 How are Businesses actually using Instagram?\u003cbr\u003e2.4 Step-by-Step Guide on using Instagram \u003cbr\u003e2.5 Downloading the Instagram Mobile App \u003cbr\u003e2.6 Creating your Instagram Account as a Business\u003cbr\u003e2.7 Setting up your Instagram Business Profile\u003cbr\u003e2.8 Navigating throughout the app\u003cbr\u003e2.9 Posting images and videos\u003cbr\u003e2.10 Finding Instagram Followers for your Business\u003cbr\u003e2.11 The Top 10 Instagram Marketing Power ToolsChapter \u003cbr\u003e2.12 The Hottest 10 Instagram Marketing Tricks\u003cbr\u003e2.13 Shocking Instagram Businesses’ Case Studies\u003cbr\u003e2.14 Instagram Marketing Dos and Don’ts\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/pintrest-marketing\"\u003ePintrest Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Instagram Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":31935639257223,"sku":"ACIM-A004","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637806940,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637839708,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A004_Instagram_Marketing_cover.png?v=1590011876"},{"product_id":"pay-per-click-ppc-marketing","title":"Pay-Per-Click (PPC) Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Pay-Per-Click (PPC) Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis 4 hour video course will take you by the hand and walk you through the process of getting the most out of Pay-Per-Click Marketing on behalf of your business.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Pay-Per-Click (PPC) Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis 4 hour video course will take you by the hand and walk you through the process of getting the most out of Pay-Per-Click Marketing on behalf of your business.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 4 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eObjectives\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003eIn this course you will cover the following areas:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. Intro to PPC Marketing\u003c\/strong\u003e\u003cbr\u003e1.1 INTRODUCTION TO PPC ADVERTISING\u003cbr\u003e1.2 Affiliate Marketplace with ClickBank\u003cbr\u003e1.3 How to get best quality score?\u003cbr\u003e1.4 Mini-site Templates\u003cbr\u003e1.5 More Resources for SEO\u003cbr\u003e1.6 Google Adwords Setup\u003cbr\u003e1.7 Creating your first Google adwords campaign \u003cbr\u003e1.8 Tips and Tricks to increase performance of Ads\u003cbr\u003e1.9 Competing with competitors\u003cbr\u003e1.10 Split test on Google adwords ad\u003cbr\u003e1.11 Searching for Competitors for Google Ads\u003cbr\u003e1.12 Keywords research for a niche\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. PPC Marketing Advanced\u003c\/strong\u003e\u003cbr\u003e2.1 PPC MARKETING ADVANCED\u003cbr\u003e2.2 Why you should definitely use PPC for your business\u003cbr\u003e2.3 The Top 20 PPC Ad Networks and Automation Tools \u003cbr\u003e2.4 Setting up a PPC Campaign from Start to Finish \u003cbr\u003e2.5 Creating a PPC Campaign in Google AdWords\u003cbr\u003e2.6 Creating a PPC Campaign in Bing\u003cbr\u003e2.7 Creating a PPC Campaign in 7Search\u003cbr\u003e2.8 Creating a PPC Campaign in Facebook\u003cbr\u003e2.9 Creating a PPC Campaign in Twitter\u003cbr\u003e2.10 Creating a PPC Campaign in LinkedIn\u003cbr\u003e2.11 Tracking your Ad Campaigns\u003cbr\u003e2.12 Testing, Optimizing and Scaling\u003cbr\u003e2.13 The 20 “do’s” you have to apply\u003cbr\u003e2.14 The 20 “don’ts” you have to avoid\u003cbr\u003e2.15 Shocking PPC Case Studies\u003cbr\u003e2.16 PPC as an Internet Marketer\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Pay-Per-Click (PPC) Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":31993390071943,"sku":"ACIM-A008","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637872476,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637905244,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A008_-_PPC_Marketing_cover.png?v=1590011979"},{"product_id":"wordpress-essentials","title":"Wordpress Essentials","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Wordpress Essentials.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis 3 hour CPD Accredited course teaches you the key essentials on how to use Wordpress. You will learn how to set up and configure a Wordpress site and add basic posts, images and videos. You will also learn how to install themes and plugins to make your Wordpress website your own. By the time you complete and implement the learnings in this course you will have a properly functioning website ready to develop...\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in Wordpress Essentials with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 1 hour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThis 3 hour CPD Accredited course teaches you the key essentials on how to use Wordpress.  You will learn how to set up and configure a Wordpress site and add basic posts, images and videos.  You will also learn how to install themes and plugins to make your Wordpress website your own.  By the time you complete and implement the learnings in this course you will have a properly functioning website ready to develop further over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eCompleting this course will confer 1 CPD Credit towards internationally recognised \u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eCourse Content\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eIn this 3 hour course, you will cover the following topics:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIntroduction to Wordpress\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGetting things ready\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e3 Step Installation using Fantastico\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHow to manually install Wordpress\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDashboard Walkthrough\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThemes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePlugins\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSEO Optimise your site\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCategories, Links and more...\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWidgets\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlog Posts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUploading Images to your Post\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdd Video\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNext course:\u003c\/strong\u003e \u003ca href=\"\/products\/wordpress-advanced\"\u003eWordpress Advanced\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/wordpress-expert-using-the-gutenburg-editor\"\u003eWordpress Expert - Using the Gutenburg Editor\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Wordpress Essentials\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":32335022162055,"sku":"ACIM-A001b","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637938012,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637970780,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/Wordpress_Essentials_Cover.png?v=1590012117"},{"product_id":"wordpress-advanced","title":"Wordpress Advanced","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Wordpress Advanced.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this 6 hour course you will learn everything you need to truly manage and maintain a Wordpress Website. This course teaches you exactly the advanced skills and learning you need to harness the power of Wordpress. It will include customising the site to make it unique. You will learn how to manage marketing and analytics and how to rank your site effectively in search engines.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in Wordpress Advanced with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eIn this 6 hour course you will learn everything you need to truly manage and maintain a Wordpress Website.  This course teaches you exactly the advanced skills and learning you need to harness the power of Wordpress.  It will include customising the site to make it unique.  You will learn how to manage marketing and analytics and how to rank your site effectively in search engines.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eContents\u003c\/h5\u003e\n\u003cp\u003e1.Working with Cpanel, FTP and Plugins\u003cbr\u003e2. Working with themes, sidebar and menu\u003cbr\u003e3. Editing Wordpress and CSS\u003cbr\u003e4. Backups and Analytics\u003cbr\u003e5. Admin Password and Blog\u003cbr\u003e6. Blog Comments and Social Media\u003cbr\u003e7. Admin Password, Blog Scheduling\u003cbr\u003e8. Domain, Web Host and  Name Server\u003cbr\u003e9. SEO, Autoresponders and Database\u003cbr\u003e10. Article Directory and Ranking\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/wordpress-essentials\"\u003eWordpress Essentials\u003c\/a\u003e  |  \u003ca href=\"\/products\/wordpress-expert-using-the-gutenburg-editor\"\u003eWordpress Expert - Using the Gutenburg Editor\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Wordpress Advanced\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":32352155533447,"sku":"ACIM-A001B","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260638003548,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260638036316,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/Wordpress_Advanced_Cover.png?v=1603504250"},{"product_id":"wordpress-expert-using-the-gutenburg-editor","title":"Wordpress Expert - Using the Gutenburg Editor","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Wordpress Expert - Using the Gutenburg Editor.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis course teaches you exactly the expert knowledge on using the Worpress 5 and using the Gutenburg Editor. Through this course you will gain deep understanding on developing sites using this new version. You will also learn about the opportunities for Wordpress Marketers.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in Wordpress Expert - Using the Gutenburg Editor with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 3 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis course teaches you exactly the expert knowledge on using the Worpress 5 and using the Gutenburg Editor. Through this course you will gain deep understanding on developing sites using this new version.  You will also learn about the opportunities for Wordpress Marketers.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eContents\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003e1. Wordpress 5 Training \u003c\/strong\u003e\u003cbr\u003e1.1 WORDPRESS 5 TRAINING\u003cbr\u003e1.2 Installing Wordpress \u003cbr\u003e1.3 Basics of Worpress \u003cbr\u003e1.4 Backing Up Your Wordpress Site\u003cbr\u003e1.5 Upgrading to Wordpress 5.0\u003cbr\u003e1.6 Finding Compatible Themes\u003cbr\u003e1.7 Using the Default Theme\u003cbr\u003e1.8 The Editor Layout-Part-1\u003cbr\u003e1.9 The Editor Layout-Part-2\u003cbr\u003e1.10 Adding Blocks\u003cbr\u003e1.11 Customizing Blocks\u003cbr\u003e1.12 Manipulating Blocks\u003cbr\u003e1.13 Manipulating Blocks - Part 2\u003cbr\u003e1.14 Adding and Customizing Text\u003cbr\u003e1.15 Adding Images\u003cbr\u003e1.16 Adding Lists\u003cbr\u003e1.17 Adding Videos\u003cbr\u003e1.18 Adding Audio\u003cbr\u003e1.19 Image Overlay\u003cbr\u003e1.20 Conclusion\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e 2. Advanced Wordpress 5\u003c\/strong\u003e\u003cbr\u003e2.1 ADVANCED WORDPRESS 5\u003cbr\u003e2.2 Quotes and Pull Quotes\u003cbr\u003e2.3 Media and Text Blocks\u003cbr\u003e2.4 Uploading Files\u003cbr\u003e2.5 Tables\u003cbr\u003e2.6 Poetry Verse Block\u003cbr\u003e2.7 Adding Buttons\u003cbr\u003e2.8 Adding Columns\u003cbr\u003e2.9 Seperators and Spaces\u003cbr\u003e2.10 Widgets\u003cbr\u003e2.11 General Embed Element\u003cbr\u003e2.12 Video Embeds - YouTube and Vimeo\u003cbr\u003e2.13 Video Embeds - Screencast\u003cbr\u003e2.14 Image Based Embeds - Imgur and Flickr\u003cbr\u003e2.15 Slideshare - Speaker Desk and Presentation Based Embeds\u003cbr\u003e2.16 Scribd Embeds\u003cbr\u003e2.17 Social Embeds - Facebook - Instagram - Twitter\u003cbr\u003e2.18 Spotify and Soundcloud Embeds\u003cbr\u003e2.19 Specialty Embeds - Meetup, Ted and Kickstarter\u003cbr\u003e2.20 Conclusion (Switching To the Classic Editor)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e 3. WP Profits Simplified\u003c\/strong\u003e\u003cbr\u003e3.1 WP PROFIT SIMPLIFIED\u003cbr\u003e3.2 Client Maintenance\u003cbr\u003e3.3 Offline SEO\u003cbr\u003e3.4 Conclusion\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/wordpress-advanced\"\u003eWordpress Advanced\u003c\/a\u003e  |  \u003ca href=\"\/products\/wordpress-essentials\"\u003eWordpress Essentials\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Wordpress Expert - Using the Gutenburg Editor\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":32412803956871,"sku":"ACIM-A001e","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260638069084,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260638101852,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/Wordpress_Expert_Cover.png?v=1590012118"},{"product_id":"social-media-management","title":"Social Media Management","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Social Media Management.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis 5 hour course teaches you techniques and strategies on how to manage your social media pages to create leads and boost sales. Unit Contents: 1. Social Media Marketing Overview 2. Social Media Marketing Advanced 3. Social Media Marketing Expert 4. Social Media Manager 5. Social Media Marketing Principles\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the core principles and practical approaches covered in Social Media Management.\u003c\/li\u003e\n\u003cli\u003eRecognise situations where those approaches can improve workplace decisions or performance.\u003c\/li\u003e\n\u003cli\u003eApply the course ideas more confidently in day-to-day professional situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis 5 hour course teaches you techniques and strategies on how to manage your social media pages to create leads and boost sales.\u003cbr\u003e\u003cbr\u003eUnit Contents:\u003cbr\u003e\u003cbr\u003e 1. Social Media Marketing Overview\u003cbr\u003e2. Social Media Marketing Advanced\u003cbr\u003e3. Social Media Marketing Expert\u003cbr\u003e 4. Social Media Manager\u003cbr\u003e5. Social Media Marketing Principles\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eCourse Contents:\u003cbr\u003e\n\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003e1. Social Media Marketing Overview\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1.Social Media Marketing Overview\u003cbr\u003e1.1 Overview\u003cbr\u003e1.2 Twitter Teaching\u003cbr\u003e1.3 Twitter Demo\u003cbr\u003e1.4 Hubpages Teaching\u003cbr\u003e1.5 Hubpages Demo\u003cbr\u003e1.6 Facebook\u003cbr\u003e1.7 Myspace\u003cbr\u003e1.8 Youtube\u003cbr\u003e1.9 Digg\u003cbr\u003e1.10 Reddit\u003cbr\u003e1.11 Flickr\u003cbr\u003e1.12 Ning\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Social Media Marketing Advanced\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2.Social Media Marketing Advanced\u003cbr\u003e2.1 Twitter 101\u003cbr\u003e2.2 Instagram Introduction\u003cbr\u003e2.3 Getting Most From Hashtags\u003cbr\u003e2.4 Facebook Marketing\u003cbr\u003e2.5 Understanding Youtube\u003cbr\u003e2.6 Periscope and Blab\u003cbr\u003e2.7 Pin Your Hopes On Pinterest\u003cbr\u003e2.8 LinkedIn\u003cbr\u003e2.9 Never Appears \"Dead\"\u003cbr\u003e2.10 Ways of Linking Social Media and Blog\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Social Media Marketing Expert\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3.Social Media Marketing Expert\u003cbr\u003e3.1 Starting A YouTube Channel For Your Business\u003cbr\u003e3.2 Optimizing YouTube SEO\u003cbr\u003e3.3 Making Viral Video \u003cbr\u003e3.4 Using Featured Videos\u003cbr\u003e3.5 YouTube Live To Convert Prospects Into Clients\u003cbr\u003e3.6 YouTube Ads For High Conversions\u003cbr\u003e3.7 LinkedIn Profile As An Authority Figure\u003cbr\u003e3.8 Using LinkedIn To Find Targeted Clients\u003cbr\u003e3.9 Utilize LinkedIn To Grow Vast Business Connections\u003cbr\u003e3.10 Optimize LinkedIn SEO To Maximize Traffic\u003cbr\u003e3.11 Customize Messaging To Expand Your Network\u003cbr\u003e3.12 Use LinkedIn Ads To Generate Leads\u003cbr\u003e3.13 Using Pinterest To Grow Your Business\u003cbr\u003e3.14 Create Great Pins\u003cbr\u003e3.15 Optimize Your Pins For Greater Exposure\u003cbr\u003e3.16 Get Targeted Followers\u003cbr\u003e3.17 Hold A Pinterest Contest\u003cbr\u003e3.18 Advertise On Pinterest\u003cbr\u003e3.19 Optimize Your Instagram Photo To Increase Viewership\u003cbr\u003e3.20 Personalize Your Instagram Profile\u003cbr\u003e3.21 Optimize Your Instagram Post\u003cbr\u003e3.22 Instagram Ads To Generate More Leads\u003cbr\u003e3.23 Get Targeted Followers On Instagram\u003cbr\u003e3.24 Hold An Instagram Contest To Gain More Exposure\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. Social Media Manager\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4.Social Media Manager\u003cbr\u003e4.1 Introduction\u003cbr\u003e4.2 Overview \u003cbr\u003e4.3 Main Services\u003cbr\u003e4.4 Pricing\u003cbr\u003e4.5 Outsourcing\u003cbr\u003e4.6 Growing The Business\u003cbr\u003e4.7 Attributes \u003cbr\u003e4.8 Essential Tools\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e5. Social Media Marketing Principles\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e5.Social Media Marketing Principles\u003cbr\u003e5.1 Be Everywhere\u003cbr\u003e5.2 Growing Your Twitter Fanbase\u003cbr\u003e5.3 Building a Massive Youtube Following\u003cbr\u003e5.4 Getting More Facebook Fans\u003cbr\u003e5.5 Instagram and Pinterest Marketing Tips\u003cbr\u003e5.6 Reaching a Business Audience on LinkedIn\u003cbr\u003e5.7 Advertising on LinkedIn\u003cbr\u003e5.8 Using Pictures and Short Videos\u003cbr\u003e5.9 Cross Pollinate to Get Maximum Results\u003cbr\u003e5.10 Bringing it all Together\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Social Media Management\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":34433984266400,"sku":"ACIM-A002","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260638134620,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260638167388,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A002-SocialMediaManagement1.png?v=1590959247"},{"product_id":"continuity-memberships-and-communities","title":"Continuity Memberships and Communities","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Continuity Memberships and Communities.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMembership sites and the continuity business model is a great way to create a sustainable long term business which generates recurring income from your knowledge, expertise or passions. This 3 hour course teaches you techniques to allow you to create a profitable sales model using Membership Sites.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Continuity Memberships and Communities.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eMembership sites and the continuity business model is a great way to create a sustainable long term business which generates recurring income from your knowledge, expertise or passions.  This 3 hour course teaches you techniques to allow you to create a profitable sales model using Membership Sites.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eCourse Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Membership \u0026amp; Community Essentials\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn this topic you will cover:\u003cbr\u003e1. Membership \u0026amp; Community Essentials\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 Why A Membership Site\u003cbr\u003e1.3 Picking A Script\u003cbr\u003e1.4 Different Scripts\u003cbr\u003e1.5 Picking A Niche\u003cbr\u003e1.6 Membership Site Formats\u003cbr\u003e1.7 Providing Content\u003cbr\u003e1.8 Retaining Members\u003cbr\u003e1.9 Common Membership Site Mistakes\u003cbr\u003e1.10 Succeeding With A Membership Site\u003cbr\u003e1.11 Driving Traffic\u003cbr\u003e1.12 Summary\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Membership \u0026amp; Community Advanced\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn this topic you will cover:\u003cbr\u003e2. Membership \u0026amp; Community Advanced\u003cbr\u003e2.1 Membership Site Pros \u0026amp; Cons\u003cbr\u003e2.2 Conventional Membership Site Types\u003cbr\u003e2.3 Unconventional Membership Site Types\u003cbr\u003e2.4 Choosing a Niche\u003cbr\u003e2.5 Membership Site Platforms\u003cbr\u003e2.6 Why You Should Have a Forum\u003cbr\u003e2.7 Coming Up With Content\u003cbr\u003e2.8 Keep Them Coming Back for More\u003cbr\u003e2.9 Promoting Your Membership Site\u003cbr\u003e2.10 Selling Your Membership Site\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Membership Site Secrets\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn this topic you will cover:\u003cbr\u003e3. Membership Site Secrets\u003cbr\u003e3.1 Introduction\u003cbr\u003e3.2 Good Market\u003cbr\u003e3.3 Choosing Target Markets\u003cbr\u003e3.4 Justify Your Market\u003cbr\u003e3.5 Content is King\u003cbr\u003e3.6 Typical Membership Format\u003cbr\u003e3.7 Technical Considerations\u003cbr\u003e3.8 Free Trial Offers\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Continuity Memberships and Communities\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":34448223535264,"sku":"ACIM-B002","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260638200156,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260638232924,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B002ContinuityMembershipscover.png?v=1603469907"},{"product_id":"business-development-on-linkedin","title":"Business Development on LinkedIn","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Business Development on LinkedIn.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis course teaches how to use LinkedIn to build a network of professionals which can be use in finding clients for your business and to promote your services. This course is made up of two hours online training. Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in Business Development on LinkedIn with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #333333; font-family: Roboto, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e\u003ciframe height=\"315\" width=\"560\" src=\"https:\/\/www.youtube.com\/embed\/aw8ICNEBdAk\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis course teaches how to use LinkedIn to build a network of professionals which can be use in finding clients for your business and to promote your services.\u003cbr\u003e\u003cbr\u003eThis course is made up of two hours online training. \u003cbr\u003e\u003cbr\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eCourse Contents\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003eHour 1:\u003cbr\u003e1. Linkedin Marketing Basics\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1.1 Overview\u003cbr\u003e1.2 Pricing\u003cbr\u003e1.3 LinkedIn As A Search Engine\u003cbr\u003e1.4 Your LinkedIn Profile - Part 1\u003cbr\u003e1.5 Your LinkedIn Profile - Part 2\u003cbr\u003e1.6 Your LinkedIn Settings - Part 1\u003cbr\u003e1.7 Your Linked In Settings - Part 2\u003cbr\u003e1.8 Your Personalized LinkedIn URL\u003cbr\u003e1.9 Your Company Page\u003cbr\u003e1.10 Your Newsfeed\u003cbr\u003e1.11 Importing Your Contacts\u003cbr\u003e1.12 Making New Connections\u003cbr\u003e1.13 Accepting Invitations\u003cbr\u003e1.14 Managing Notifications\u003cbr\u003e1.15 Posting Written Content\u003cbr\u003e1.16 Posting Audio and Video\u003cbr\u003e1.17 Your SSI Ranking\u003cbr\u003e1.18 Participation in Groups\u003cbr\u003e1.19 Creating Groups\u003cbr\u003e1.20 Conclusion\u003cbr\u003e\u003cbr\u003eHour 2\u003cbr\u003e\u003cbr\u003e2. Linkedin Marketing Advanced\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2.1 Overview\u003cbr\u003e2.2 Deciding On A Target Market\u003cbr\u003e2.3 Upgrades and Categories - Part 1\u003cbr\u003e2.4 Upgrades adn Categories - Part 2\u003cbr\u003e2.5 Understanding and Using In-Mail\u003cbr\u003e2.6 Attraction Vs. Cold Messaging\u003cbr\u003e2.7 Who Viewed Your Profile\u003cbr\u003e2.8 Optimizing Your Posts\u003cbr\u003e2.9 Optimizing Your Engagement\u003cbr\u003e2.10 Accepting New Requests - Part 1\u003cbr\u003e2.11 Accepting New Requests - Part 2\u003cbr\u003e2.12 Using Sales Navigator - Part 1\u003cbr\u003e2.13 Using Sales Navigator - Part 2\u003cbr\u003e2.14 Inviting New Connections - Part 1\u003cbr\u003e2.15 Inviting New Connections - Part 2\u003cbr\u003e2.16 Posting Company Branded Content\u003cbr\u003e2.17 Posting Your Company's Job\u003cbr\u003e2.18 How to Look for A Job On LinkedIn\u003cbr\u003e2.19 How to Look for a Client On Linkedin\u003cbr\u003e2.20 Conclusion\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Business Development on LinkedIn\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35156843200672,"sku":"DM-004","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260638265692,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260638298460,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/DM-004BusinessDevelopmentonLinkedIn-title.png?v=1595002506"},{"product_id":"youtube-marketing-essentials","title":"YouTube Marketing Essentials","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in YouTube Marketing Essentials.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYouTube Marketing Essentials Objectives: This course teaches you techniques you need to know in order to succeed in YouTube Marketing. You will learn how to create winning videos and present them for optimum exposure!\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in YouTube Marketing Essentials with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 3 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eYouTube Marketing Essentials\u003cbr\u003e\u003cbr\u003eObjectives: This course teaches you techniques you need to know in order to succeed in YouTube Marketing. You will learn how to create winning videos and present them for optimum exposure!\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003e\u003cbr\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. YouTube Marketing 1\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. YouTube Marketing 1\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 7 Steps To Marketing Success\u003cbr\u003e1.3 Creating an Account\u003cbr\u003e1.4 Setting Up Channel\u003cbr\u003e1.5 Pick a Keyword\u003cbr\u003e1.6 Create your Video\u003cbr\u003e1.7 Optimize your Video\u003cbr\u003e1.8 Rank your Video\u003cbr\u003e1.9 Quick way to Earn Money 1\u003cbr\u003e1.10 Quick way to Earn Money 2\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. YouTube Marketing 2\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. YouTube Marketing 2\u003cbr\u003e2.1 Introduction\u003cbr\u003e2.2 What is YouTube?\u003cbr\u003e2.3 Why YouTube?\u003cbr\u003e2.4 Get the most out of YouTube\u003cbr\u003e2.5 YouTube Creator Studio\u003cbr\u003e2.6 YouTube Upload\u003cbr\u003e2.7 YouTube Analytics\u003cbr\u003e2.8 YouTube Editor\u003cbr\u003e2.9 YouTube SEO\u003cbr\u003e2.10 YouTube ADS\u003cbr\u003e2.11 YouTube Automation Tools\u003cbr\u003e2.12 10 Do's To Apply For A Successful marketing campaign\u003cbr\u003e2.13 10 Don'ts To avoid for a successful marketing campaign\u003cbr\u003e2.14 Case Studies\u003cbr\u003e2.15 Affiliate Marketing\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. YouTube Marketing 3\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. YouTube Marketing 3\u003cbr\u003e3.1 Set Up Video\u003cbr\u003e3.2 YouTube Ranking Factors\u003cbr\u003e3.3 Video Editing Software\u003cbr\u003e3.4 Three Ways To Create Video\u003cbr\u003e3.5 Basics Of Interactive Video\u003cbr\u003e3.6 Affiliate Links\u003cbr\u003e3.7 Keyword Research\u003cbr\u003e3.8 Create Links To Your Video In YouTube\u003cbr\u003e3.9 Interactive Quiz Video Set Up\u003cbr\u003e3.10 Linking To Itunes\u003cbr\u003e3.11 Google Play Link Direct\u003cbr\u003e3.12 Graphics Part 1\u003cbr\u003e3.13 Graphics Part 2\u003cbr\u003e3.14 Graphics Part 3\u003cbr\u003e3.15 Video Editing Part 1\u003cbr\u003e3.16 Video Editing Part 2\u003cbr\u003e3.17 Video Editing Part 3\u003cbr\u003e3.18 Video Editing Part 4\u003cbr\u003e3.19 Video Editing Part 5\u003cbr\u003e3.20 Video Upload\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. YouTube Marketing 4\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4. YouTube Marketing 4\u003cbr\u003e4.1 Introduction\u003cbr\u003e4.2 How To Create Your First Campaign\u003cbr\u003e4.3 How To Link Your YouTube Channel To Your Adwords Account\u003cbr\u003e4.4 How To Setup Targeting Groups\u003cbr\u003e4.5 Using Negative Targets\u003cbr\u003e4.6 Types Of Video Formats\u003cbr\u003e4.7 Using Call-To-Action Overlays\u003cbr\u003e4.8 How To Use The Estimation Tool\u003cbr\u003e4.9 How To Copy Campaigns, Ads Targeting Groups\u003cbr\u003e4.10 How To Apply Content Label Exclusions\u003cbr\u003e4.11 How To Measure Ad Performance\u003cbr\u003e4.12 How To Generate Reports\u003cbr\u003e4.13 How To Generate Placement Reports\u003cbr\u003e4.14 Understanding Tabs Segmentation Filters\u003cbr\u003e4.15 Tips For Optimizing Your Video Ad Campaign\u003cbr\u003e4.16 How To Use Remarketing\u003cbr\u003e4.17 How To Setup Your Payment Method\u003cbr\u003e4.18 How To Update Your Billing Information \u003cbr\u003e4.19 Conclusion\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNext course:\u003c\/strong\u003e \u003ca href=\"\/products\/youtube-marketing-advanced\"\u003eYouTube Marketing Advanced\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e \u0026gt; YouTube Marketing Essentials\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35315477282976,"sku":"ACIM-A006a","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639183196,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639215964,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A006-YoutubeMarketingcover.png?v=1595801719"},{"product_id":"youtube-marketing-advanced","title":"YouTube Marketing Advanced","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in YouTube Marketing Advanced.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYouTube Marketing Advanced Objectives: This course builds on the techniques you learned in YouTube Marketing Essentials. In this unit you will learn about channel customization and optimizing for search. You will also learn techniques for video production, distribution and monetization.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in YouTube Marketing Advanced with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 3 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eYouTube Marketing Advanced\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eObjectives: This course builds on the techniques you learned in YouTube Marketing Essentials. In this unit you will learn about channel customization and optimizing for search. You will also learn techniques for video production, distribution and monetization. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. YouTube Channel Customization\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. YouTube Channel Customization\u003cbr\u003e1.1 Creating a YouTube Channel\u003cbr\u003e1.2 How to Upload video\u003cbr\u003e1.3 Changing YouTube channel name\u003cbr\u003e1.4 Changing YouTube Biography\u003cbr\u003e1.5 Description box\u003cbr\u003e1.6 Changing YouTube background\u003cbr\u003e1.7 YouTube Thumbnails\u003cbr\u003e1.8 Custom Thumbnail\u003cbr\u003e1.9 Playlists\u003cbr\u003e1.10 Sharing Video Files\u003cbr\u003e1.11 Delete\/ Hide videos\u003cbr\u003e1.12 Best screencapture tools\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. SEO Friendly Videos\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. SEO Friendly Videos\u003cbr\u003e2.1 Importance of Proper SEO\u003cbr\u003e2.2 First minutes\u003cbr\u003e2.3 Optimize your title\u003cbr\u003e2.4 Keywords on channel\u003cbr\u003e2.5 Keywords on video\u003cbr\u003e2.6 Copying Keywords\u003cbr\u003e2.7 Annotations\u003cbr\u003e2.8 Annotations 2\u003cbr\u003e2.9 Managing comments\u003cbr\u003e2.10 Leaving comments on video\u003cbr\u003e2.11 Managing negative comments\u003cbr\u003e2.12 Different YouTube channels\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Making Your Videos On Top\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. Making Your Videos On Top\u003cbr\u003e3.1 Making it to page 1 on YouTube\u003cbr\u003e3.2 How to be at the top\u003cbr\u003e3.3 Submitting video to top 3 search engines\u003cbr\u003e3.4 Uploading videos longer 15 minutes\u003cbr\u003e3.5 Video SEO File Name\u003cbr\u003e3.6 Ninja comments\u003cbr\u003e3.7 Leverage big names\u003cbr\u003e3.8 Insert Video Into Email\u003cbr\u003e3.9 Lower third banner\u003cbr\u003e3.10 Avoiding suggested videos\u003cbr\u003e3.11 Turning Article to Video\u003cbr\u003e3.12 Converting YouTube to mp3\u003cbr\u003e3.13 Upload YouTube Video to Wordpress\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. Video to other Platforms\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4. Video to other Platforms\u003cbr\u003e4.1 YouTube to facebook\u003cbr\u003e4.2 Facebook fanpage\u003cbr\u003e4.3 Involver Facebook App\u003cbr\u003e4.4 YouTube to LinkedIn\u003cbr\u003e4.5 YouTube to Twitter\u003cbr\u003e4.6 YouTube to Pinterest\u003cbr\u003e4.7 YouTube to Hootsuite\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e5. Monetizing and Updates\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e5. Monetizing and Updates\u003cbr\u003e5.1 Monetize your videos\u003cbr\u003e5.2 YouTube Template Tutorial\u003cbr\u003e5.3 Safety Settings\u003cbr\u003e5.4 Sharing videos\u003cbr\u003e5.5 Statistics\u003cbr\u003e5.6 Transcript\u003cbr\u003e5.7 Video call\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e6. Video Recording\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e6. Video Recording\u003cbr\u003e6.1 Introduction\u003cbr\u003e6.2 Recording Your Screen\u003cbr\u003e6.3 Editing Your Video\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e7. Video Editing Using YouTube\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e7. Video Editing Using YouTube\u003cbr\u003e7.1 Introduction\u003cbr\u003e7.2 Adjusting Length\u003cbr\u003e7.3 Adding Watermark\u003cbr\u003e7.4 Inserting Picture\u003cbr\u003e7.5 Inserting Music\u003cbr\u003e7.6 Adding Transition\u003cbr\u003e7.7 Adding Title Screen\u003cbr\u003e7.8 Publishing Video\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e8. Screen Recording\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e8. Screen Recording With Camtasia\u003cbr\u003e8.1 Introduction\u003cbr\u003e8.2 Recording Setup\u003cbr\u003e8.3 Create Split Video\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e9. Creating Your Own Video\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e9. Creating Your Own Video\u003cbr\u003e9.1 Free video creation\u003cbr\u003e9.2 Finding Keywords\u003cbr\u003e9.3 Monetizing Your Videos\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/youtube-marketing-essentials\"\u003eYouTube Marketing Essentials\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e \u0026gt; YouTube Marketing Advanced\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35326350917792,"sku":"ACIM-A006b","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639248732,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639281500,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A006b-YoutubeMarketingAdvancedindex.png?v=1595856091"},{"product_id":"blog-marketing","title":"Blog Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Blog Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlog Marketing The term blog is a contraction of the term Web Log - and has been a tool for many years to create content in a more informal manner than that normally needed for formal website pages. Blogs are a great tool to use on your website to keep your visitors informed on topics of importance to your business. Managing a blog and marketing through a blog is a challenging task and this three hour course...\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Blog Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBlog Marketing\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eThe term blog is a contraction of the term Web Log - and has been a tool for many years to create content in a more informal manner than that normally needed for formal website pages.  Blogs are a great tool to use on your website to keep your visitors informed on topics of importance to your business.  Managing a blog and marketing through a blog is a challenging task and this three hour course teaches you techniques on utilizing your blog as a part of your marketing strategy.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Expert Blogging 1\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Expert Blogging 1\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 Choosing Your Niche Market\u003cbr\u003e1.3 Keyword Swipe File\u003cbr\u003e1.4 Setting Up Your Blog\u003cbr\u003e1.5 Monetizing Your Blog\u003cbr\u003e1.6 Maximizing Your Income\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Expert Blogging 2\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Expert Blogging 2\u003cbr\u003e2.1 Introduction\u003cbr\u003e2.2 Finding Your Niche Market\u003cbr\u003e2.3 Your Keyword Swipe File\u003cbr\u003e2.4 How To Set Up Your Blog\u003cbr\u003e2.5 How To Make Money From Your Blog\u003cbr\u003e2.6 Maximizing Your Blogging Revenue\u003cbr\u003e2.7 Wrap Up\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Private Blog Network\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. Private Blog Network\u003cbr\u003e3.1 Introduction\u003cbr\u003e3.2 Sources for buying domains\u003cbr\u003e3.3 Criteria of Buying domain names\u003cbr\u003e3.4 Buy relevant domains\u003cbr\u003e3.5 Finding hosting for PBN\u003cbr\u003e3.6 PBN site setup\u003cbr\u003e3.7 PBN SECURE site setup - OPTIONAL\u003cbr\u003e3.8 PBN with other backlinks to get better rank\u003cbr\u003e3.9 Conclusion\u003cbr\u003e3.10 Conference Call\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. Wordpress Blog Setup\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4. Wordpress Blog Setup\u003cbr\u003e4.1 Starting a Blog on Wordpress\u003cbr\u003e4.2 Installing Wordpress On Your Own Site 1\u003cbr\u003e4.3 Installing Wordpress On Your Own Site 2\u003cbr\u003e4.4 Installing New Themes On Wordpress\u003cbr\u003e4.5 Designing Your Own Wordpress Theme Using Lubith\u003cbr\u003e4.6 5 Must Have Plugins On Your WP Blog\u003cbr\u003e4.7 Where to Find The Best Affiliate Product To Promote\u003cbr\u003e4.8 Creating a Review Copy of Your Blog\u003cbr\u003e4.9 Guest Posting\u003cbr\u003e4.10 Beyond Blogging\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e5. Celebrity Blogging\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e5. Celebrity Blogging\u003cbr\u003e5.1 Introduction\u003cbr\u003e5.2 Finding a Domain Name\u003cbr\u003e5.3 Find a Web Host\u003cbr\u003e5.4 Wordpress Setup Using Fantastico\u003cbr\u003e5.5 Manual Wordpress Setup\u003cbr\u003e5.6 Theme Installation\u003cbr\u003e5.7 Plugin Installation\u003cbr\u003e5.8 Customizing Theme\u003cbr\u003e5.9 Backlink with Blog Comments\u003cbr\u003e5.10 SEO Plugins\u003cbr\u003e5.11 Writing Unique Posts\u003cbr\u003e5.12 Branding Pages\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/cpa-marketing\"\u003eCPA Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/kindle-marketing\"\u003eKindle Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/local-marketing\"\u003eLocal Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Blog Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35336332542112,"sku":"ACIM-A007","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639445340,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639478108,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A007-BlogMarketingcover.png?v=1595906013"},{"product_id":"tumblr-marketing","title":"Tumblr Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Tumblr Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTumblr Marketing Objectives: This course teaches you techniques in order to get started and dominate Tumblr Marketing.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Tumblr Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eTumblr Marketing\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eObjectives: This course teaches you techniques in order to get started and dominate Tumblr Marketing.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1.Tumblr Marketing Essentials\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Tumblr Marketing Essentials\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 What's a Tumblr Blog\u003cbr\u003e1.3 7 Steps to Tumblr Marketing Success\u003cbr\u003e1.4 Creating your Blog\u003cbr\u003e1.5 Customizing your Blog\u003cbr\u003e1.6 Creating the About Page\u003cbr\u003e1.7 Posting\u003cbr\u003e1.8 Tumblr Marketing Tools\u003cbr\u003e1.9 Getting Followers\u003cbr\u003e1.10 50 \"Finding Tumblr Followers\" Tricks\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2.Tumblr Marketing Advanced\u003c\/strong\u003e \u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2.Tumblr Marketing Advanced\u003cbr\u003e2.1 Marketing Research and Finding Profitable Niche\u003cbr\u003e2.2 Choosing Highly-Converting Affiliate Product\u003cbr\u003e2.3 Cheating Tumblr Page That Converts\u003cbr\u003e2.4 Customizing Tumblr Page to Its Fullest Extent\u003cbr\u003e2.5 Using Tumblr APP to Seduce Traffic\u003cbr\u003e2.6 Posting Strategies\u003cbr\u003e2.7 Tracking Links and Analyze Data\u003cbr\u003e2.8 Getting Tumblr Followers 1\u003cbr\u003e2.9 Getting Tumblr Followers 2\u003cbr\u003e2.10 Free Traffic Strategy\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3.Tumblr Marketing Secrets\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. Tumblr Marketing Secrets\u003cbr\u003e3.1 Dark Secrets\u003cbr\u003e3.2 Vision of Traffic from Tumblr\u003cbr\u003e3.3 Design that Converts\u003cbr\u003e3.4 Do's and Don'ts\u003cbr\u003e3.5 Getting High Traffic\u003cbr\u003e3.6 Cash Secrets on Tumblr\u003cbr\u003e3.7 Attracting Large Followers\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; Tumblr Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more professional training through the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35353278382240,"sku":"ACIM-A009","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639510876,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639543644,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A009-TumblrMarketingCover.png?v=1595965197"},{"product_id":"whatsapp-marketing","title":"WhatsApp Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in WhatsApp Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhatsapp Marketing Objectives: This course teaches you techniques you need to know in order to utilize Whatsapp as a part of your Marketing Strategy.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in WhatsApp Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 1 hour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eWhatsapp Marketing\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eObjectives: This course teaches you techniques you need to know in order to utilize Whatsapp as a part of your Marketing Strategy.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 1 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eUnit Contents:\u003cbr\u003e\n\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Whatsapp Marketing Basics\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Whatsapp Marketing Basics\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 What WhatsApp is all about\u003cbr\u003e1.3 Why WhatsApp\u003cbr\u003e1.4 How your business can get the most out of WhatsApp\u003cbr\u003e1.5 WhatsApp Settings\u003cbr\u003e1.6 WhatsApp Calls\u003cbr\u003e1.7 WhatsApp Chats\u003cbr\u003e1.8 WhatsApp Contacts\u003cbr\u003e1.9 WhatsApp Web\u003cbr\u003e1.10 WhatsApp as a Business owner\/Independent Professional\u003cbr\u003e1.11 Top WhatsApp Automation Tools \u0026amp; Services\u003cbr\u003e1.12 10 do’s to apply for Successful WhatsApp Marketing\u003cbr\u003e1.13 10 don’ts to avoid for Successful WhatsApp Marketing\u003cbr\u003e1.14 WhatsApp Marketing Shocking Case Studies\u003cbr\u003e1.15 Making money with WhatsApp as an Online Marketer\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/blog-marketing\"\u003eBlog Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/cpa-marketing\"\u003eCPA Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/kindle-marketing\"\u003eKindle Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; WhatsApp Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35354762051744,"sku":"ACIM-A010","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639576412,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639609180,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A010-WhatsappMarketingCover.png?v=1595970876"},{"product_id":"digital-brand-management","title":"Digital Brand Management","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Digital Brand Management.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDigital Brand Management This course teaches you the importance of having a brand for your product. This course will help you to build an identity (on-line \/off-line), a strong logo and company name and expressing yourself through social media.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the core principles and practical approaches covered in Digital Brand Management.\u003c\/li\u003e\n\u003cli\u003eRecognise situations where those approaches can improve workplace decisions or performance.\u003c\/li\u003e\n\u003cli\u003eApply the course ideas more confidently in day-to-day professional situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDigital Brand Management\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThis course teaches you the importance of having a brand for your product. This course will help you to build an identity (on-line \/off-line), a strong logo and company name and expressing yourself through social media.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eCourse Outline\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Offline Branding\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Offline Branding\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 What Your Brand Says About Your Business?\u003cbr\u003e1.3 What Makes a Good Brand?\u003cbr\u003e1.4 A Different Brand for Each Product Type, or One for All\u003cbr\u003e1.5 Building a Good Brand - Companies\u003cbr\u003e1.6 Building a Good Brand - Individuals\u003cbr\u003e1.7 Synonymous with the Product\u003cbr\u003e1.8 Most Successful Logos\u003cbr\u003e1.9 Brands Remembered Long After Company has Gone\u003cbr\u003e1.10 Protecting Your Brand\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Online Branding\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Online Branding\u003cbr\u003e2.1 Introduction\u003cbr\u003e2.2 Stand Out From The Crowd\u003cbr\u003e2.3. Build Your Brand, Not Someone Else's\u003cbr\u003e2.4. First Impressions Really Do Count\u003cbr\u003e2.5. Developing Your Online Presence And Image\u003cbr\u003e2.6. Making Your Brand Search Engine Ready\u003cbr\u003e2.7. Social Network Branding\u003cbr\u003e2.8. Conclusion\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Advanced Online Branding\u003c\/strong\u003e \u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. Advanced Online Branding\u003cbr\u003e3.1 Building Your Brand:Introduction\u003cbr\u003e3.2 Uniquely You\u003cbr\u003e3.3 Build a Brand, Build an Empire\u003cbr\u003e3.4 First Impression Count\u003cbr\u003e3.5 Developing Your Online Presence\u003cbr\u003e3.6 Final Words: Epilogue\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Digital Brand Management\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35356899606688,"sku":"ACIM-B001","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639641948,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639674716,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B001-DigitalBrandManagementCover.png?v=1595976303"},{"product_id":"conversion-strategies","title":"Conversion Strategies","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Conversion Strategies.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConversion Strategies The key factor for any website is its conversion rate. If your website doesn't convert you won't make any money. This three hour course teaches you techniques in order to boost sales conversions as part of your Marketing Strategy.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Conversion Strategies.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eConversion Strategies\u003c\/strong\u003e\u003cbr\u003eThe key factor for any website is its conversion rate.  If your website doesn't convert you won't make any money.  This three hour course teaches you techniques in order to boost sales conversions as part of your Marketing Strategy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1.Traffic \u0026amp; Sales Conversion 1\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Traffic \u0026amp; Sales Conversion 1\u003cbr\u003e1. 1 Introduction\u003cbr\u003e1. 2 All About Conversion Rates\u003cbr\u003e1. 3 Sales Letter Conversions\u003cbr\u003e1. 4 Multi-Variant And Split Testing\u003cbr\u003e1. 5 Adsense ClickThroughs\u003cbr\u003e1. 6 CPA Conversions\u003cbr\u003e1. 7 Affiliate Conversions\u003cbr\u003e1. 8 Autoresponder Conversions\u003cbr\u003e1. 9 Testing And Tracking\u003cbr\u003e1. 10 Google Analytics and Awstats\u003cbr\u003e1. 11 Summary\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Traffic \u0026amp; Sales Conversion 2\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Traffic \u0026amp; Sales Conversion2 \u003cbr\u003e2.1 Introduction how to increase conversions in your marketing\u003cbr\u003e2.2 Top Producers Converting Products\u003cbr\u003e2.3 Copywriting 1\u003cbr\u003e2.4 Copywriting 2\u003cbr\u003e2.5 Increasing Conversions In Your EMail 1\u003cbr\u003e2.6 Increasing Conversions In Your EMail 2\u003cbr\u003e2.7 Increasing Conversions On Squeeze Pages 1\u003cbr\u003e2.8 Increasing Conversions On Squeeze Pages 2\u003cbr\u003e2.9 Increasing Conversions In The Sales Process\u003cbr\u003e2.10 Blogging Conversions 1\u003cbr\u003e2.11 Blogging Conversions 2\u003cbr\u003e2.12 AIDA Formula\u003cbr\u003e2.13 Conclusion 1\u003cbr\u003e2.14 Conclusion 2\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Sales Letter Formula\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. Sales Letter Formula\u003cbr\u003e3.1 Overview Sales Letter Formula\u003cbr\u003e3.2 The Formula Revealed\u003cbr\u003e3.3 The Pre Headline\u003cbr\u003e3.4 The Headline\u003cbr\u003e3.5 Video Call To Action\u003cbr\u003e3.6 The Big Why\u003cbr\u003e3.7 The Pain An Problem Of The Prospect\u003cbr\u003e3.8 Product As The Solution\u003cbr\u003e3.9 Product Description\u003cbr\u003e3.10 Outline Content 1\u003cbr\u003e3.11 Outline Content 2\u003cbr\u003e3.12 Benefit Bullets\u003cbr\u003e3.13 Fast Action Bonuses\u003cbr\u003e3.14 Money Back Guarantee\u003cbr\u003e3.15 Scarcity\u003cbr\u003e3.16 Call To Action\u003cbr\u003e3.17 Embedding Videos\u003cbr\u003e3.18 Video Sales Letter\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Conversion Strategies\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35360113590432,"sku":"ACIM-B003","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639707484,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639740252,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B003-ConversionStrategiesCover.png?v=1595993014"},{"product_id":"copywriting","title":"Copywriting","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Copywriting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCopywriting Objectives: This three hour course teaches you the skills in writing, primarily that you are able to engage a reader, cause them to think about specific situations and motivate them into taking action based on providing them with a solution to an existing problem.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Copywriting.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eCopywriting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eObjectives:\u003c\/strong\u003e This three hour course teaches you the skills in writing, primarily that you are able to engage a reader, cause them to think about specific situations and motivate them into taking action based on providing them with a solution to an existing problem. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Copywriting Overview\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1 Overview on Copywriting\u003cbr\u003e1.1 Avoiding A Strikeout\u003cbr\u003e1.2 Pitching the Perfect Game\u003cbr\u003e1.3 Homerun Sales Page Construction\u003cbr\u003e1.4 Hitting A Grand Slam\u003cbr\u003e1.5 Homerun Swipe\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Copywriting Strategies\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2 Copywriting Strategies\u003cbr\u003e2.1 Lead Generation Strategies\u003cbr\u003e2.2 Lead Management Tactics\u003cbr\u003e2.3 Unique Selling Proposition\u003cbr\u003e2.4 Crafting Your Secret Offer\u003cbr\u003e2.5 The Close\u003cbr\u003e2.6 Leveling Up\u003cbr\u003e2.7 Killer Copy Blueprint\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Creating Your Salesletter\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3 Creating Your Salesletter\u003cbr\u003e3.1 Introduction\u003cbr\u003e3.2 Identifying Your Prospect\u003cbr\u003e3.3 Salesletter Format 1\u003cbr\u003e3.4 Salesletter Format 2\u003cbr\u003e3.5 Writing Your Salesletter 1\u003cbr\u003e3.6 Writing Your Salesletter 2\u003cbr\u003e3.7 Real Life Examples\u003cbr\u003e3.8 Closing\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. In-depth Copywriting\u003c\/strong\u003e \u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4 In-depth Copywriting \u003cbr\u003e4.1 Introduction\u003cbr\u003e4.2 Researching Before Writing\u003cbr\u003e4.3 Importance of a Headline\u003cbr\u003e4.4 Headline Example 1\u003cbr\u003e4.5 Headline Example 2\u003cbr\u003e4.6 Headline Example 3\u003cbr\u003e4.7 Headline Example 4\u003cbr\u003e4.8 Headline Example 5\u003cbr\u003e4.9 Headline Example 6\u003cbr\u003e4.10 Headline Example 7\u003cbr\u003e4.11 Purpose of the Sub-Headline\u003cbr\u003e4.12 Opening Paragraph\u003cbr\u003e4.13 Introduction of Product\u003cbr\u003e4.14 Get them Excited\u003cbr\u003e4.15 Testimonials\u003cbr\u003e4.16 Show People What They Will Get\u003cbr\u003e4.17 How Much Does It Cost?\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e5. Split Testing\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e5 Split Testing\u003cbr\u003e5.1 Introduction\u003cbr\u003e5.2 Sales Copy\u003cbr\u003e5.3 Sales Video\u003cbr\u003e5.4 Webinar \u003cbr\u003e5.5 Emails\u003cbr\u003e5.6 Facebook Ads\u003cbr\u003e\u003cbr\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Copywriting\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35541127135392,"sku":"ACIM-B004","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639773020,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639805788,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B004-Copywritingcover.png?v=1596771288"},{"product_id":"lead-generation","title":"Lead Generation","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Lead Generation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLead Generation Objectives: This course teaches you techniques to use the power of Lead Generation as a part of your Marketing Strategy.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Lead Generation.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for professionals, managers, business owners and learners who want practical knowledge they can apply in real workplace situations.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eLead Generation\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eObjectives:\u003c\/strong\u003e This course teaches you techniques to use the power of Lead Generation as a part of your Marketing Strategy.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Lead Generation Essentials\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Lead Generation Essentials\u003cbr\u003e1.1 9 Lead Generation Tools\u003cbr\u003e1.2 How To Create A Landing Page Using LeadPages\u003cbr\u003e1.3 10 Ways To Start Capturing Leads\u003cbr\u003e1.4 6 Lead Generation Strategies for Local and Offline Business\u003cbr\u003e1.5 Understanding The Types of Leads\u003cbr\u003e1.6 How To Capture Leads Using Exit Pops\u003cbr\u003e1.7 How To Use ActiveCampaign\u003cbr\u003e1.8 How To Turn Leads Into Customers\u003cbr\u003e1.9 Social Media Lead Generation\u003cbr\u003e1.10 Lead Generations Sales Funnel(Example)\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Lead Generation Mastery\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Lead Generation Mastery\u003cbr\u003e2.1 Overview\u003cbr\u003e2.2 Bribe Offer\u003cbr\u003e2.3 How To Create A High Converting Landing Page\u003cbr\u003e2.4 Creating Follow-Up Emails\u003cbr\u003e2.5 Buying Email Solo Ads\u003cbr\u003e2.6 Generating Leads Through Facebook\u003cbr\u003e2.7 Ad Swaps\u003cbr\u003e2.8 Ad Words\u003cbr\u003e2.9 The 100Commission\u003cbr\u003e2.10 Adding Your Offer to Other People's Thank You Page\u003cbr\u003e2.11 Joining Give Away Events\u003cbr\u003e2.12 Search Engine Optimization (SEO)\u003cbr\u003e2.13 How to Optimize Your Lead Generation\u003cbr\u003e2.14 How to Monetize Your Mailing List\u003cbr\u003e2.15 How to Write Profit Pulling Emails\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; Lead Generation\u003c\/p\u003e\n\u003cp\u003eExplore more professional training through the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35559748894880,"sku":"ACIM-B005","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639838556,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639871324,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B005-LeadGenerationCover.png?v=1596823221"},{"product_id":"product-launches","title":"Product Launches","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Product Launches.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProduct Launches Objectives: This course teaches you techniques which are used by all Internet marketers during the implementation of their product launches.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Product Launches.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 4 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Launches\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eObjectives:\u003c\/strong\u003e This course teaches you techniques which are used by all Internet marketers during the implementation of their product launches.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 4 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Product Launch Essentials 1\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Product Launch Essentials 1\u003cbr\u003e1.1 Five Big Benefits of Selling Digital Products\u003cbr\u003e1.2 Five Types of Information Product You Can Create\u003cbr\u003e1.3 Common Characteristics of Top Selling Digital Products\u003cbr\u003e1.4 How To Get Your Ebook Outsourced\u003cbr\u003e1.5 How To Install Wordpress Onto Your Site\u003cbr\u003e1.6 How To Research Hot Topics For Your Next Digital Product\u003cbr\u003e1.7 How To Use the AIDA Formula For Writing Salesletters\u003cbr\u003e1.8 Overview of Using JVZoo\u003cbr\u003e1.9 How To Add a Product In JVZoo\u003cbr\u003e1.10 Top 3 Tools For Creating Ebooks\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Product Launch Essentials 2\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Product Launch Essentials 2\u003cbr\u003e2.1 Epic Sales Funnel Secrets\u003cbr\u003e2.2 How To Create Marketing Materials\u003cbr\u003e2.3 How To Win The Joint Venture Game\u003cbr\u003e2.4 Irresistable Offer Creation Secrets\u003cbr\u003e2.5 Launch Time\u003cbr\u003e2.6 Mega Launch Overview\u003cbr\u003e2.7 Product Launch Techniques\u003cbr\u003e2.8 Sales Letter Formula\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Product Launch Essentials 3\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. Product Launch Essentials 3\u003cbr\u003e3.1 Product Launch Basics\u003cbr\u003e3.2 Product Launch 101\u003cbr\u003e3.3 Partner Resources\u003cbr\u003e3.4 The Launch Date\u003cbr\u003e3.5 Pre-Launch 1\u003cbr\u003e3.6 Pre-Launch 2\u003cbr\u003e3.7 Pre-Launch 3\u003cbr\u003e3.8 Testing\u003cbr\u003e3.9 The Launch\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. Creating Your Product\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4. Creating Your Product\u003cbr\u003e4.1 Introduction \/ Screen Capture Software\u003cbr\u003e4.2 Video Tools\u003cbr\u003e4.3 Slide Show Application\u003cbr\u003e4.4 Computer recording system 1\u003cbr\u003e4.5 Computer recording system 2\u003cbr\u003e4.6 Quit Trying To Be Perfect\u003cbr\u003e4.7 Brainstorming Ideas\u003cbr\u003e4.8 Video Content Ideas\u003cbr\u003e4.9 Adding Value to Your Video\u003cbr\u003e4.10 Exporting Video\u003cbr\u003e4.11 Converting and Importing Video\u003cbr\u003e4.12 Finalization of Video\u003cbr\u003e4.13 Finish Video \/ MP3 Options\u003cbr\u003e4.14 Creating a Sales Page using WP Minisite\u003cbr\u003e4.15 Creating High Coverting Sales Page\u003cbr\u003e4.16 Resources\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e5. WSO Essentials\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e5. WSO Essentials\u003cbr\u003e5.1 Introduction\u003cbr\u003e5.2 Product Creation\u003cbr\u003e5.3 Sales Funnel\u003cbr\u003e5.4 Prelaunch\u003cbr\u003e5.5 Launch\u003cbr\u003e5.6 Sales Funnel Overview\u003cbr\u003e5.7 Case Study\u003cbr\u003e5.8 Sales Letter Image\u003cbr\u003e5.9 Creating a test thread\u003cbr\u003e5.10 Sales Letter 1\u003cbr\u003e5.11 Sales Letter 2\u003cbr\u003e5.12 Creating new listing in Warrior Plus\u003cbr\u003e5.13 Creating new listing in JVZOO\u003cbr\u003e5.14 JV Contest\u003cbr\u003e5.15 Working with WP OPTINS\u003cbr\u003e5.16 Registration Page \u0026amp; Download Page\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e6. Creating and Selling a WSO\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e6. Creating and Selling a WSO\u003cbr\u003e6.1 How to Create and Sell A WSO(Warrior Special Offer)\u003cbr\u003e6.2 Choosing A Topic\u003cbr\u003e6.3 What Type of Product to Sell\u003cbr\u003e6.4 Creating an Ebook or Report\u003cbr\u003e6.5 Creating a Video Course\u003cbr\u003e6.6 Creating an Interview Product\u003cbr\u003e6.7 WSO Sales Pages\u003cbr\u003e6.8 Affiliate Setup\u003cbr\u003e6.9 Listing on The Warrior Forum\u003cbr\u003e6.10 Finalisation\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e7. WSO Affiliate\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e7. WSO Affiliate\u003cbr\u003e7.1 Introduction To Warrior+Plus \u003cbr\u003e7.2 Signing Up As A Warrior+Plus Affiliate \u003cbr\u003e7.3 Identifying Your Instant Commission WSOs\u003cbr\u003e7.4 Getting You Affiliate Link \u003cbr\u003e7.5 Comparing WSOs \u003cbr\u003e7.6 Checking Your WSO Affiliate Statistics\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Product Launches\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35571374915744,"sku":"ACIM-B006","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639904092,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639936860,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B006-ProductLaunchescover.png?v=1596908440"},{"product_id":"sales-funnel-development","title":"Sales Funnel Development","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Sales Funnel Development.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSales Funnel Development Objectives: This course teaches you techniques in order to utilise the power of Sales Funnels as a part of your Marketing Strategy.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the core principles and practical approaches covered in Sales Funnel Development.\u003c\/li\u003e\n\u003cli\u003eRecognise situations where those approaches can improve workplace decisions or performance.\u003c\/li\u003e\n\u003cli\u003eApply the course ideas more confidently in day-to-day professional situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eSales Funnel Development\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eObjectives: This course teaches you techniques in order to utilise the power of Sales Funnels as a part of your Marketing Strategy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Funnel Development Basics\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Sales Funnel Development Basics\u003cbr\u003e1.1 The Sales Funnel Blueprint\u003cbr\u003e1.2 How to Create an Irresistible Front-End Offer\u003cbr\u003e1.3 How to Create a High Converting Upsell\u003cbr\u003e1.4 How to Create a Downsell and Save 10 Percent More Sales\u003cbr\u003e1.5 How To Create A 2nd and 3rd Upsell\u003cbr\u003e1.6 How To Create A Big Ticket Backend\u003cbr\u003e1.7 How To Write Buyer Follow Up Emails\u003cbr\u003e1.8 How To Setup JVZoo Sales Funnel\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Funnel Development Advanced\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Sales Funnel Development Advanced\u003cbr\u003e2.1 Sales Funnels 101\u003cbr\u003e2.2 How Sales Funnels Work\u003cbr\u003e2.3 The Key to a Successful Sales Funnel\u003cbr\u003e2.4 Squeeze Page Basics\u003cbr\u003e2.5 Traffic\u003cbr\u003e2.6 Freebie\u003cbr\u003e2.7 Getting Your Low and Mid-range Priced Products Right\u003cbr\u003e2.8 How Priced Products\u003cbr\u003e2.9 Higher Priced Products and Services \u003cbr\u003e2.10 Expensive End of the Funnel\u003cbr\u003e2.11 A Typical Sales Funnel\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Sales Funnel Development\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35576815878304,"sku":"ACIM-B007","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639969628,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260640002396,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B007-SalesFunnelDevelopmentcover.png?v=1596955082"},{"product_id":"teespring-essentials","title":"Teespring Essentials","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Teespring Essentials.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTeespring Essentials Objectives: This course teaches you techniques you need to know in order to utilize Teespring as a part of your Marketing Strategy.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Teespring Essentials.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 1 hour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eTeespring Essentials\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eObjectives: This course teaches you techniques you need to know in order to utilize Teespring as a part of your Marketing Strategy.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 1 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003e1. Teespring Basics\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Teespring Profits Essentials\u003cbr\u003e1. 1 Introduction\u003cbr\u003e1. 2 What is Teespring Marketing?\u003cbr\u003e1. 3 Why Teespring?\u003cbr\u003e1. 4 Top 10 Teespring Automation Tools\u003cbr\u003e1. 5 Setting up a Profitable Teespring Campaign\u003cbr\u003e1. 6 Searching for T- Shirt Ideas That Sell\u003cbr\u003e1. 7 Creating Your T-shirt\u003cbr\u003e1. 8 Setting a Goal\u003cbr\u003e1. 9 Adding a Description\u003cbr\u003e1. 10 Analyzing your Results\u003cbr\u003e1. 11 The 10 do’s you have to apply\u003cbr\u003e1. 12 The 10 don’ts you have to avoid\u003cbr\u003e1. 13 Shocking Teespring Marketing Case Studies\u003cbr\u003e1. 14 How to Scale it \u0026amp; Make Tons of money\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Teespring Essentials\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35580837953696,"sku":"ACIM-B008","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260640035164,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260640067932,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B008-Teespringcover.png?v=1596988479"},{"product_id":"traffic-generation","title":"Traffic Generation","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Traffic Generation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTraffic Generation Objectives: This course teaches you proven techniques on generating traffic for your website to boost converting leads thus, good business.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Traffic Generation.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eTraffic Generation\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eObjectives: This course teaches you proven techniques on generating traffic for your website to boost converting leads thus, good business.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Traffic Generation Basics\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1.Traffic Generation Basics\u003cbr\u003e1.1 Traffic Blueprint Introduction\u003cbr\u003e1.2 Determining the Source of Traffic\u003cbr\u003e1.3 Web Hosting \u0026amp; Domain Name\u003cbr\u003e1.4 Market Selection\u003cbr\u003e1.5 Best Converting Offer\u003cbr\u003e1.6 Planning Your Campaign\u003cbr\u003e1.7 Choosing sources of traffic\u003cbr\u003e1.8 High Converting Sales Copy\u003cbr\u003e1.9 Roll Out\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Traffic Generation Advanced\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2.Traffic Generation Advanced\u003cbr\u003e2.1 Overview\u003cbr\u003e2.2 Google Adwords\u003cbr\u003e2.3 Keyword Research\u003cbr\u003e2.4 Keyword Research 2\u003cbr\u003e2.5 Ad Creation\u003cbr\u003e2.6 Google Adwords Actual Setup\u003cbr\u003e2.7 8 Million Visitors Secret\u003cbr\u003e2.8 Driving Traffic\u003cbr\u003e2.9 Article Marketing\u003cbr\u003e2.10 Article Marketing 2\u003cbr\u003e2.11 Article Directory Domination\u003cbr\u003e2.12 Monetization\u003cbr\u003e2.13 Underground Social Blueprints\u003cbr\u003e2.14 Niche Splintering\u003cbr\u003e2.15 PR Blueprint\u003cbr\u003e2.16 Underground SEO Traffic Blueprints\u003cbr\u003e2.17 Article Writing \u0026amp; Directory\u003cbr\u003e2.18 Tools\u003cbr\u003e2.19 Underground Massive Traffic Blueprints\u003cbr\u003e2.20 Squeeze Pages\u003cbr\u003e2.21 Squeeze Page 2\u003cbr\u003e2.22 Buying Traffic\u003cbr\u003e2.23 Where to buy Traffic\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Traffic Generation Expert\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3.Traffic Generation Expert\u003cbr\u003e3.1 Introduction\u003cbr\u003e3.2 Visitors or Targeted Traffic\u003cbr\u003e3.3 The Concept of on site SEO\u003cbr\u003e3.4 Driving Targeted Traffic With Articles\u003cbr\u003e3.5 Build a network of sites\u003cbr\u003e3.6 Importance Of Social Bookmarking\u003cbr\u003e3.7 Viral Marketing With Videos\u003cbr\u003e3.8 Social Media And Networking\u003cbr\u003e3.9 Targeted Advertising\u003cbr\u003e3.10 Forum Marketing\u003cbr\u003e3.11 Directory Submissions\u003cbr\u003e3.12 Blog Comments Backlinks\u003cbr\u003e3.13 Outsourcing Your Traffic Generation\u003cbr\u003e3.14 Wrap Up\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. Scribd Traffic\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4.Scribd Traffic\u003cbr\u003e4.1 Introduction\u003cbr\u003e4.2 Scribed Setup\u003cbr\u003e4.3 Research\u003cbr\u003e4.4 Rewriting\u003cbr\u003e4.5 Results\u003cbr\u003e4.6 Ezine\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e5. Email \u0026amp; Social Media Traffic\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e5.Email and Social Media Traffic\u003cbr\u003e5.1 Email Traffic\u003cbr\u003e5.2 Facebook Traffic\u003cbr\u003e5.3 Forum Traffic\u003cbr\u003e5.4 Google Traffic\u003cbr\u003e5.5 Pinterest Traffic\u003cbr\u003e5.6 YouTube Traffic\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e6. Viral Traffic Generation\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e6.Viral Traffic Generation\u003cbr\u003e6.1 Installer Aweber\u003cbr\u003e6.2 Installer Aweber 2\u003cbr\u003e6.3 Automated Viral Traffic Blogging System\u003cbr\u003e6.4 The System\u003cbr\u003e6.5 Wrapping Up \u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e7. Additional Traffic Secrets\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e7.Additional Traffic Secrets\u003cbr\u003e7.1 Introduction\u003cbr\u003e7.2 Leveraging and Ezine Exposure\u003cbr\u003e7.3 Images \u0026amp; Producing Video\u003cbr\u003e7.4 Finishing Video\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e8. Other 25 Traffic Methods\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e8.Other 25 Traffic Methods\u003cbr\u003e8.1 Traffic Methods Part 1\u003cbr\u003e8.2 Traffic Methods Part 2\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e9. Outsourcing Traffic\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e9.Outsourcing Traffic\u003cbr\u003e9.1 Introduction\u003cbr\u003e9.2 Social Bookmarking\u003cbr\u003e9.3 Press Release\u003cbr\u003e9.4 Article Writing \u0026amp; Submission\u003cbr\u003e9.5 Blogs\u003cbr\u003e9.6 Social Networking\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Traffic Generation\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35581025878176,"sku":"ACIM-B009","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260640100700,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260640133468,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B009-TrafficGenerationCover.png?v=1596989962"},{"product_id":"video-production","title":"Video Production","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Video Production.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVideo Production Objectives: This course teaches you how you can create videos on your own with tools such as Camtasia as well as other popular tools. You will also learn useful tips on how to create the best videos.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Video Production.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 4 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eVideo Production\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eObjectives:\u003c\/strong\u003e This course teaches you how you can create videos on your own with tools such as Camtasia as well as other popular tools. You will also learn useful tips on how to create the best videos.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 4 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Video Production via Screencasting\u003c\/strong\u003e \u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1.Video Production via Screencasting \u003cbr\u003e1.1 Overview What Is This Course About\u003cbr\u003e1.2 Get Camtasia And Screenflow\u003cbr\u003e1.3 The Optimal Computer SetUp\u003cbr\u003e1.4 Make Sure Your Computer Is At Eye Level\u003cbr\u003e1.5 Optimal Mic Setup\u003cbr\u003e1.6 Having A Production Machine\u003cbr\u003e1.7 Setting Up Your Home Network\u003cbr\u003e1.8 Using Camtasia Projects\u003cbr\u003e1.9 Doing Your Recordings In One Take\u003cbr\u003e1.10 Before You Hit Record\u003cbr\u003e1.11 Recording Your PowerPoint\u003cbr\u003e1.12 Once You Have Record A Video\u003cbr\u003e1.13 Timeline And Basic Editing\u003cbr\u003e1.14 Inserting Images And Audio\u003cbr\u003e1.15 Using Transitions\u003cbr\u003e1.16 Understanding Pre Sets Rendering And Production\u003cbr\u003e1.17 The Six By Six Rule For Creating Presentations\u003cbr\u003e1.18 Using The Picture In Picture Video Setting\u003cbr\u003e1.19 Saving Time Batch Production\u003cbr\u003e1.20 Adding In Cursor Effects Blurs And Callout Notes\u003cbr\u003e1.21 Saving Time To Finalize Production For Delivery\u003cbr\u003e1.22 Using Camtasia To Create Mp3s\u003cbr\u003e1.23 Conclusion\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Video Production Using Camtasia\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2.Money Making Ideas Using Camtasia\u003cbr\u003e2.1 Promoting A Product\u003cbr\u003e2.2 Video Bonus\u003cbr\u003e2.3 Video Newsletter\u003cbr\u003e2.4 Video Coaching\u003cbr\u003e2.5 Embedding Your Video 1\u003cbr\u003e2.6 Embedding Your Video 2\u003cbr\u003e2.7 Extreme Personal Coaching\u003cbr\u003e2.8 Video Blogging 1\u003cbr\u003e2.9 Video Blogging 2\u003cbr\u003e2.10 Create A Video Ebook\u003cbr\u003e2.11 Instant Access Video\u003cbr\u003e2.12 Physically Delivered Product\u003cbr\u003e2.13 YouTube Videos\u003cbr\u003e2.14 MySpace\u003cbr\u003e2.15 Competing Products 1\u003cbr\u003e2.16 Competing Products 2\u003cbr\u003e2.17 Personal Critique\u003cbr\u003e2.18 Camtasia For Hire\u003cbr\u003e2.19 Full Blown Seminar\u003cbr\u003e2.20 Customer Testimonials\u003cbr\u003e2.21 Membership Site\u003cbr\u003e2.22 Full Blown How To Course\u003cbr\u003e2.23 Squeeze Page Letter\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Video Production Tips\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3.Video Production Tips\u003cbr\u003e3.1 Million Dollar Intro\u003cbr\u003e3.2 The 3 W's\u003cbr\u003e3.3 Shock Demand\u003cbr\u003e3.4 Injecting Confidence\u003cbr\u003e3.5 Product Positioning\u003cbr\u003e3.6 Unreal Guarantee\u003cbr\u003e3.7 Bunker Buster\u003cbr\u003e3.8 Call To Close\u003cbr\u003e3.9 Objection Killers\u003cbr\u003e3.10 Order Form Overview\u003cbr\u003e3.11 The Downsell\/Upsell\u003cbr\u003e3.12 Quick Points\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. Video Production Tips 2\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4.Video Production Tips 2\u003cbr\u003e4.1 Promo Video Plan\u003cbr\u003e4.2 Video Script\u003cbr\u003e4.3 Voiceovers\u003cbr\u003e4.4 Sound \u0026amp; Visual Elements\u003cbr\u003e4.5 Putting it all together\u003cbr\u003e4.6 Landing Page Creation\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e \u0026gt; Video Production\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35581662134432,"sku":"ACIM-B010","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260640166236,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260640199004,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B010-VideoProductioncover.png?v=1596994556"},{"product_id":"amazon-marketplace","title":"Amazon Marketplace","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Amazon Marketplace.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAmazon Marketplace Amazon Marketplace is a very good way to add your product offering to Amazon's sales ecosystem. It is also a great way to make money by selling those products as an affiliate.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Amazon Marketplace.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eAmazon Marketplace\u003c\/strong\u003e\u003cbr\u003eAmazon Marketplace is a very good way to add your product offering to Amazon's sales ecosystem.  It is also a great way to make money by selling those products as an affiliate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eObjectives:\u003c\/strong\u003e This one hour course teaches you techniques on how to earn cash by being an Amazon Affiliate.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 1 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Amazon Marketplace\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Amazon Market Place Affiliate\u003cbr\u003e1.1 Overview Amazon Affiliate\u003cbr\u003e1.2 Select Product Keywords\u003cbr\u003e1.3 Becoming Amazon Affiliate\u003cbr\u003e1.4 Register GoDaddy.com Domain\u003cbr\u003e1.5 Setup Hosting Account\u003cbr\u003e1.6 NameServers And Domain Hosting\u003cbr\u003e1.7 Install WordPress Simplescripts\u003cbr\u003e1.8 Install WordPress Fantastico\u003cbr\u003e1.9 Optimize Website Plugins\u003cbr\u003e1.10 Change Wordpress Design Theme\u003cbr\u003e1.11 Grab Amazon Affiliate Link\u003cbr\u003e1.12 Your Money Post\u003cbr\u003e1.13 Promote Social Bookmarking\u003cbr\u003e1.14 Promote Press Releases\u003cbr\u003e1.15 Promote Web 2.0 Properties\u003cbr\u003e1.16 Promote Video Marketing\u003cbr\u003e1.17 Final Steps\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/fulfillment-by-amazon\"\u003eFulfillment by Amazon\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Amazon Marketplace\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35584691306656,"sku":"ACIM-C001","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260640362844,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260640395612,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-C001-AmazonMarketPlaceCover.png?v=1597013097"},{"product_id":"e-entrepreneurship","title":"e-Entrepreneurship","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in e-Entrepreneurship.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ee - Entrepreneurship Everyone wants to start their own online business nowadays. This is where our e-Entrepreneurship course comes in. Especially after the impact of Covid-19 on people's working practices, many who have lost their jobs have opted to create their own business. This course teaches you techniques on how to boost sales of your online business. This is a big course with 16 hours of online content and...\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in e-Entrepreneurship.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ee - Entrepreneurship\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEveryone wants to start their own online business nowadays.  This is where our \u003c\/span\u003ee-Entrepreneurship\u003cspan data-mce-fragment=\"1\"\u003e course comes in.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEspecially after the impact of Covid-19 on people's working practices, many who have lost their jobs have opted to create their own business.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis course teaches you techniques on how to boost sales of your online business.  \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is a big course with 16 hours of online content and 52 PDF documents.  \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\n\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003e1. Introduction\u003c\/strong\u003e \u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Introduction \u003cbr\u003e1.1 Introduction \u003cbr\u003e1.2 Why Start An Online Business?\u003cbr\u003e1.3 What Kind of Lifestyle Does $100,000\/year Get You?\u003cbr\u003e1.4 How to Achieve Financial Freedom\u003cbr\u003e1.5 Internet Marketing Business Models\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Laying the Foundation\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Laying the Foundation\u003cbr\u003e2.1 Laying the Foundation\u003cbr\u003e2.2 Setting Up Your Business\u003cbr\u003e2.3 Hiring A Good Webmaster\u003cbr\u003e2.4 Hiring A Good Web Designer\u003cbr\u003e2.5 Owning Your Domain\u003cbr\u003e2.6 Setting Up Your Webhosting\u003cbr\u003e2.7 Email\/Customer Service\u003cbr\u003e2.8 Website Platform\u003cbr\u003e2.9 Payment Processing\u003cbr\u003e2.10 Setting Up A Shopping Cart\u003cbr\u003e2.11 Additional Tools\u003cbr\u003e2.12 Additional Tools 2\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Product\/Service Development\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. Product\/Service Development\u003cbr\u003e3.1 Product\/Service Development\u003cbr\u003e3.2 Tapping Into Your Talent \u0026amp; Interest\u003cbr\u003e3.3 Keyword Research\u003cbr\u003e3.4 Niche Market\u003cbr\u003e3.5 Niche Market 2\u003cbr\u003e3.6 Niche Litmus Test\u003cbr\u003e3.7 Listen In On Blogs \u0026amp; Forums\u003cbr\u003e3.8 Search Engine Recon\u003cbr\u003e3.9 Solving Your Niche's Problem\u003cbr\u003e3.10 Leveraging Drop shipping Companies\u003cbr\u003e3.11 Importance and Secret To Branding\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. List Building\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4. List Building\u003cbr\u003e4.1 Profitable List Building\u003cbr\u003e4.2 10 Email Marketing Strategies\u003cbr\u003e4.3 Adding An Opt-In Form To Your Website\u003cbr\u003e4.4 How To Create high Converting Opt-In Subscription Offers\u003cbr\u003e4.5 Adding An Opt-In Form To Your Website\u003cbr\u003e4.6 How Do You Collect, Store, And Email Prospects?\u003cbr\u003e4.7 Are Your Messages Getting Opened?\u003cbr\u003e4.8 Email Deliverability \u0026amp; Dealing With The Spam Bots\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e5. Funnel \u0026amp; Traffic\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e5. Funnel \u0026amp; Traffic\u003cbr\u003e5.1 Setting Up Your Funnel \u0026amp; Getting Traffic\u003cbr\u003e5.2 FSB Online Business Funnel\u003cbr\u003e5.3 How Web Crawlers Work?\u003cbr\u003e5.4 Major Search Engine Players\u003cbr\u003e5.5 Turning Your Site Into a Free Traffic Magnet\u003cbr\u003e5.6 Submitting Your Sitemap\u003cbr\u003e5.7 Off Page Optimization - Backlink Building\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e6. Free Traffic\u003c\/strong\u003e \u003cbr\u003eIn this topic you will cover: \u003cbr\u003e6. Free Traffic \u003cbr\u003e6.1 Press Releases\u003cbr\u003e6.2 Internet Video\u003cbr\u003e6.3 Social Media\u003cbr\u003e6.4 Benefits Of Social Media For Your Business\u003cbr\u003e6.5 FSB Online Business Funnel\u003cbr\u003e6.6 FSB Sales Letter Formula\u003cbr\u003e6.7 Tracking Your Results\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e7. Partnerships For Explosive Growth\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e7. Parnertships For Explosive Growth\u003cbr\u003e7.1 Join Venture Parnertships For Explosive Growth\u003cbr\u003e7.2 Do Your Research First\u003cbr\u003e7.3 Add 20-40 Top Prospects To Your Spreadsheet\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e8. Advertising Your Business\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e8. Advertising Your Business\u003cbr\u003e8.1 Media Buying - Advertising Your Business\u003cbr\u003e8.2 Advertising Landscape Outside of Google\u003cbr\u003e8.3 Social Media\u003cbr\u003e8.4 Co-Registration\u003cbr\u003e8.5 Portals\/Buying Direct\u003cbr\u003e8.6 Media Buying Strategies\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e9. Advanced Conversion Tactics\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e9. Advanced Conversion Tactics\u003cbr\u003e9.1 Advanced Conversion Tactics\u003cbr\u003e9.2 FSB \"Upsell Multiplier\"\u003cbr\u003e9.3 FSB Convert Continuity\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e10. Leveraging Your Efforts\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e10. Leveraging Your Efforts\u003cbr\u003e10.1 Leveraging Your Efforts\u003cbr\u003e10.2 Time Management The Difference Between Success and Failure\u003cbr\u003e10.3 7 Crucial Mistakes to Outsourcing\u003cbr\u003e10.4 Building Your \"Freedom Machine\"\u003cbr\u003e10.5 Outsourcing Jobs\u003cbr\u003e10.6 Choosing a winner\u003cbr\u003e10.7 Hiring and Managing\u003cbr\u003e10.8 Planning Your Exit Strategy\u003cbr\u003e10.9 Sell or Don't Sell\u003cbr\u003e10.10 Advanced Outsourcing\u003cbr\u003e10.11 Retaining Happy Team Members\u003cbr\u003e10.12 The Next Level\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; e-Entrepreneurship\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35606182297760,"sku":"ACIM-C003","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260640428380,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260640461148,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-C003-e-entrepreneurshipCover.png?v=1597097015"},{"product_id":"html-for-internet-marketers","title":"HTML for Internet Marketers","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in HTML for Internet Marketers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHTML for Internet Marketers Objectives: This course provides basic and advanced knowledge of HTML in order to be able to undertake any required edits or changes needed when creating mini-sites and other webpages.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in HTML for Internet Marketers.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eHTML for Internet Marketers\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eObjectives:\u003c\/strong\u003e This course provides basic and advanced knowledge of HTML in order to be able to undertake any required edits or changes needed when creating mini-sites and other webpages.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Basic HTML\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Basic HTML\u003cbr\u003e1.1 Overview\u003cbr\u003e1.2 Wysiwyg and Why Use HTML\u003cbr\u003e1.3 Uses for HTML\u003cbr\u003e1.4 HTML Editing Programs\u003cbr\u003e1.5 Editing From FTP\u003cbr\u003e1.6 Page Extension Names\u003cbr\u003e1.7 Folder Management\u003cbr\u003e1.8 Above the Page Body\u003cbr\u003e1.9 Opening and Closing Tags\u003cbr\u003e1.10 Headers and Titles\u003cbr\u003e1.11 Text Manipulation\u003cbr\u003e1.12 Color Manipulation\u003cbr\u003e1.13 Hyperlinks\u003cbr\u003e1.14 Images\u003cbr\u003e1.15 Lists\u003cbr\u003e1.16 Breaks and Paragraphs\u003cbr\u003e1.17 Alignment\u003cbr\u003e1.18 Comments\u003cbr\u003e1.19 IFraming\u003cbr\u003e1.20 Conclusion\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Advanced HTML\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Advanced HTML\u003cbr\u003e2.1 Overview\u003cbr\u003e2.2 Dimensions\u003cbr\u003e2.3 Divider Tags\u003cbr\u003e2.4 HTML and YouTube\u003cbr\u003e2.5 Affiliate Networks\u003cbr\u003e2.6 HTML In ITunes\u003cbr\u003e2.7 HTML in Paypal\u003cbr\u003e2.8 HTML in Warrior Plus\u003cbr\u003e2.9 HTML in JVZoo\u003cbr\u003e2.10 HTML In Autoresponders\u003cbr\u003e2.11 HMTL in Sales Pages Headers\u003cbr\u003e2.12 HTML in Sales Pages Images\u003cbr\u003e2.13 HTML in Sales Pages Sales Videos\u003cbr\u003e2.14 HTML in Sales Pages Font\u003cbr\u003e2.15 HTML in Sales Pages Alignment\u003cbr\u003e2.16 HTML in Sales Pages Buttons\u003cbr\u003e2.17 HTML in Microsoft Word\u003cbr\u003e2.18 HTML In Wordpress\u003cbr\u003e2.19 HTML in Web Browser and Source Code\u003cbr\u003e2.20 Conclusion\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/internet-coaching\"\u003eInternet Coaching\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; HTML for Internet Marketers\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35607251583136,"sku":"ACIM-C004","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260640493916,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260640526684,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-C004-HTMLforInternetMarketerscover.png?v=1597102934"},{"product_id":"graphics-creation","title":"Graphics Creation","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Graphics Creation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGraphics Creation Objectives: This course teaches you basic techniques on creating designs using GIMP and Adobe Photoshop.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Graphics Creation.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eGraphics Creation\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eObjectives: This course teaches you basic techniques on creating designs using GIMP and Adobe Photoshop.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Web graphics using GIMP\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Web graphics using GIMP\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 Features and Tools\u003cbr\u003e1.3 Making Web 2.0 Buttons\u003cbr\u003e1.4 Reflections\u003cbr\u003e1.5 Creating Badge\u003cbr\u003e1.6 Text logo with reflection\u003cbr\u003e1.7 Web 2.0 Style Header with Stripes\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Adobe Photoshop for Beginners\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Adobe Photoshop for Beginners\u003cbr\u003e2.1 Adobe Photoshop Introduction\u003cbr\u003e2.2 Royalty Free Images\u003cbr\u003e2.3 Using Lasso Crop Tool\u003cbr\u003e2.4 Working with Layers\u003cbr\u003e2.5 Image Balancing\u003cbr\u003e2.6 Creating Your Header\u003cbr\u003e2.7 Creating Your Ecover\u003cbr\u003e2.8 Creating Footers \u0026amp; Background\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Graphics Creation\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35612599189664,"sku":"ACIM-C005","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260640559452,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260640592220,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-C005-GraphicsCreationcover.png?v=1597133388"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/collections\/digital-marketing.png?v=1769563135","url":"https:\/\/www.ebsiamericas.com\/collections\/digital-marketing.oembed?page=6","provider":"eBSI Export Academy","version":"1.0","type":"link"}