{"title":"Export Marketing","description":"\u003cp\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; Export Marketing\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBuild the commercial skills needed to identify, enter and grow international markets. This collection brings together practical export-marketing courses covering market research, segmentation, international pricing, distribution, promotion, customer development and the commercial decisions behind a successful export strategy.\u003c\/p\u003e\u003cp\u003eThe courses are designed for exporters, SME owners, sales professionals and managers who want actionable guidance for developing overseas business.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStart here:\u003c\/strong\u003e begin with international marketing or export-marketing foundations, then progress into specialist research, pricing, promotion and distribution topics.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eExplore the eBSI Export Academy\u003c\/a\u003e for international trade, logistics and export-development pathways.\u003c\/p\u003e\u003ch2\u003eDeveloping practical capability in Export Marketing\u003c\/h2\u003e\u003cp\u003eSuccessful export marketing requires more than adapting domestic promotional activity for another country. International markets differ in customer expectations, competition, distribution structures, pricing conditions, business culture and regulatory environments. Exporters therefore need a disciplined process for selecting markets and developing an appropriate commercial approach.\u003c\/p\u003e\u003cp\u003eThis collection supports that process through practical training in international market research, segmentation, pricing, promotion, distribution and customer development. It is particularly relevant to SMEs and export professionals who need to make informed decisions with limited resources. The courses help learners connect marketing activity with wider export strategy so that market-entry decisions are based on evidence, commercial priorities and realistic implementation planning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRelated learning:\u003c\/strong\u003e \u003ca href=\"\/collections\/international-trade-practice\"\u003eInternational Trade Practice\u003c\/a\u003e  |  \u003ca href=\"\/collections\/logistics-scm\"\u003eLogistics \u0026amp; Supply Chain Management\u003c\/a\u003e\u003c\/p\u003e\u003ch2\u003eHow to use this collection\u003c\/h2\u003e\u003cp\u003eThis collection is designed to support both specialist learning and broader export capability. Learners can begin with the area most relevant to their immediate responsibilities and then connect that knowledge with international trade practice, export marketing and logistics. That wider perspective is especially useful in SMEs, where one person may contribute to several stages of an export transaction. Understanding how commercial, documentary and operational decisions affect one another helps reduce avoidable mistakes and supports more consistent international customer service.\u003c\/p\u003e","products":[{"product_id":"trade-show-staff-training","title":"Trade Show Staff Training","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Trade Show Staff Training.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDeciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in Trade Show Staff Training.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eDeciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eMake sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: Pre-Show Preparation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePrepare for Physical Issues\u003c\/li\u003e\n\u003cli\u003eDeveloping a Great Elevator Speech\u003c\/li\u003e\n\u003cli\u003eSetting Up a Schedule\u003c\/li\u003e\n\u003cli\u003eConnect With Attendees\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: Booth Characteristics and Setup\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eStand Out\u003c\/li\u003e\n\u003cli\u003eCreate a Booth Manual\/Checklist\u003c\/li\u003e\n\u003cli\u003eTechnology\u003c\/li\u003e\n\u003cli\u003eScout a High Traffic Area\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Booth Characteristics and Setup (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eSignage\u003c\/li\u003e\n\u003cli\u003eMatch Your Brand\u003c\/li\u003e\n\u003cli\u003ePrivate Area\u003c\/li\u003e\n\u003cli\u003eFocus on a Message\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: During the Show (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eCompany Objectives\u003c\/li\u003e\n\u003cli\u003eHighlighting Your Product\u003c\/li\u003e\n\u003cli\u003eDo Something Memorable\u003c\/li\u003e\n\u003cli\u003eSocial Media\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: During the Show (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eClassic Do’s and Don’ts\u003c\/li\u003e\n\u003cli\u003eGamification\u003c\/li\u003e\n\u003cli\u003eWalk the Floor\u003c\/li\u003e\n\u003cli\u003eKeep the Distractions Away\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven: Qualifying Visitors\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eKnow the Answer\u003c\/li\u003e\n\u003cli\u003eEngage With Qualifying Questions\u003c\/li\u003e\n\u003cli\u003eBody Language\u003c\/li\u003e\n\u003cli\u003eListening Skills\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Engaging the Right People\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eProspects\u003c\/li\u003e\n\u003cli\u003eTime Wasters (Catch and Release)\u003c\/li\u003e\n\u003cli\u003ePress\u003c\/li\u003e\n\u003cli\u003eCompetitors\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eModule Eight: Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: The Rules of Engagement (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eStart With an Open Ended Question\u003c\/li\u003e\n\u003cli\u003eRecord All Prospect Information\u003c\/li\u003e\n\u003cli\u003eBe Specific with Your Message\u003c\/li\u003e\n\u003cli\u003eGet a Commitment\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: The Rules of Engagement (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eHave a Welcoming Environment\u003c\/li\u003e\n\u003cli\u003eThe Do’s and Don’ts of Business Cards\u003c\/li\u003e\n\u003cli\u003eObservational Skills\u003c\/li\u003e\n\u003cli\u003eWhen Not in the Booth\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: After the Show\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eReview Information and Rank Your Leads\u003c\/li\u003e\n\u003cli\u003eFollow up with Your Leads\u003c\/li\u003e\n\u003cli\u003eSend Information Promptly\u003c\/li\u003e\n\u003cli\u003eLessons Learned\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Trade Show Staff Training\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14359427448895,"sku":"DEO-01-EMM-005","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260629221724,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260629254492,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/DEO-01-005_Trade_Show_Staff_Training_1.png?v=1590012085"},{"product_id":"introduction-to-exporting","title":"Introduction to Exporting","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Introduction to Exporting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this unit you will learn about export transactions. The difficulties with them and how to overcome these difficulties. This will be achieved by: - Examining the fundamental questions related to the export process - Analysing the challenges to be overcome in an export transaction - And detailing the steps necessary to start with the export process.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in Introduction to Exporting.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will learn about export transactions.  The difficulties with them and how to overcome these difficulties.  \u003cbr\u003eThis will be achieved by:\u003cbr\u003e- Examining the fundamental questions related to the export process\u003cbr\u003e- Analysing the challenges to be overcome in an export transaction\u003cbr\u003e- And detailing the steps necessary to start with the export process.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU EMO 001 Introduction to Exporting\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e1. Introduction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1.1 Five Questions\u003c\/li\u003e\n\u003cli\u003e1.1 Fifth Question – At What Export Price\u003c\/li\u003e\n\u003cli\u003e1.2 Introduction to Exporting\u003c\/li\u003e\n\u003cli\u003e1.3 Who can Export?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e2. Challenges to Overcome\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2.1 Company Size\u003c\/li\u003e\n\u003cli\u003e2.2 Attitudes to Overcome         \u003c\/li\u003e\n\u003cli\u003e2.3 Resources Needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e3. Starting to Export\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e3.1 Export Products\/Services\u003c\/li\u003e\n\u003cli\u003e3.2 Starting the Export Activity\u003c\/li\u003e\n\u003cli\u003e3.3 Consulting Sources of Information\u003c\/li\u003e\n\u003cli\u003e3.4 Exporting from the Sales Department\u003c\/li\u003e\n\u003cli\u003e3.6 Strategies and Resources\u003c\/li\u003e\n\u003cli\u003e3.7 Market Selection\u003c\/li\u003e\n\u003cli\u003e3.8 Organizational Structure\u003c\/li\u003e\n\u003cli\u003e3.9 Company Image\u003c\/li\u003e\n\u003cli\u003e3.10 Theory on Survival Prospects of Exporting SMEs\u003c\/li\u003e\n\u003cli\u003e3.11 Changes in Distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eFurther Reading\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 – Is There Really A Market for Your Product?\u003c\/li\u003e\n\u003cli\u003e2 – Export Strategy for Small and Medium Enterprises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eForum Assignment\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Introduction to Exporting\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14367883165759,"sku":"ITS-01-EMO-001","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260487467356,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260487500124,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/Screen_Shot_2015-06-08_at_17.39.55.png?v=1590011898"},{"product_id":"introduction-to-international-marketing","title":"Introduction to International Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Introduction to International Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHaving studied the basic concepts of exporting, we are going to introduce you to the facinating topic of International Marketing. We will study the '4 P's' concept and the international marketing plan.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in Introduction to International Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eHaving studied the basic concepts of exporting, we are going to introduce you to the facinating topic of International Marketing.  We will study the '4 P's' concept and the international marketing plan.  \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThe correct configuration of the marketing mix will be fundamental to successfully entering the target markets that we identify. \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. MARKETING CONCEPTS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Ongoing Analysis of the Consumer \u0026amp; the Market\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Selecting the Most Favorable Markets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Value for the Client\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Global Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Examples Coca Cola\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Production \u0026gt; Demand\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Marketing Concept\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.8 Sales Vs. Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.9 An Unforeseeable Factor\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. THE MARKETING MIX\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 The Marketing Mix - 4P's\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Marketing Techniques\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Salespeople\/Specialization\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 Marketing Specialization\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. MARKETING PLAN\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 The Marketing Plan\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 A Review of the Marketing Mix - 4 P’s plus more?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 Marketing Plan WorkBook – a handy tool to help you get your ideas and facts straight when developing your export marketing plan\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/international-pricing-policy\"\u003eInternational Pricing Policy\u003c\/a\u003e  |  \u003ca href=\"\/products\/international-product-policy\"\u003eInternational Product Policy\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Introduction to International Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368607731775,"sku":"ITS-01-EMO-002","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260483928412,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260483961180,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_0e921ffb-ab86-4739-9fa7-754f999c6686.png?v=1590011900"},{"product_id":"intercultural-management","title":"Intercultural Management","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Intercultural Management.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003entercultural Management is one of the most important and difficult aspects of international marketing. The exporter negotiates with individuals from countries with very different cultures and habits. If the exporter does not adopt an open and respectful attitude towards these cultures, they will hardly achieve success in business. Exporters should attempt to learn the idiosynchracies of each market.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in Intercultural Management.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003entercultural Management is one of the most important and difficult aspects of international marketing.   The exporter negotiates with individuals from countries with very different cultures and habits.  If the exporter does not adopt an open and respectful attitude towards these cultures, they will hardly achieve success in business.\u003cbr\u003eExporters should attempt to learn the idiosynchracies of each market.  \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit, we will learn about adapting our marketing approach to different markets.  \u003cbr\u003eThis will be achieved by :\u003cbr\u003e- Examining how diversity of culture can influence the outcome of an international marketing plan\u003cbr\u003e- Outlining key strategies to dealing with new cultures\u003cbr\u003e- Detailing major theories on the subject\u003cbr\u003e- Highlighting important errors to be avoided when dealing with different cultures.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCourse Outline\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. IDIOSYNCRASIES OF EACH MARKET\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Culture\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Every Country Needs an Answer\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Universal Patterns\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Music\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 An Open Mind\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6 Cultural Classification\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.7 No Need to Be Afraid\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. ABOUT LANGUAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 About Language\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Some Common Errors\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Silence\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Aggression\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. THEORIES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Maslow’s Theory\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Hofstede's Theory\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Self Reference Criterion\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 Environmental Sensitivity\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.5 Roger’s Diffusion of Innovation Theory\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. KEY POINTS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Personal Relationships\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Product Names\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Volume of Business Done\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.4 Established Competitors\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.5 One's Attitude to the Competition\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.6 Communications and Transport\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.7 Personal Relationships within the Company\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Intercultural Management\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368612909119,"sku":"ITS-01-EMO-003","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260487532892,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260487565660,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_4e5f19be-3fa1-4cfe-8f22-a081964abc09.png?v=1590011878"},{"product_id":"segmentation","title":"Segmentation","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Segmentation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWithout doubt it would be ideal for a company to offer a personalised product to each of its clients. As this is virtually impossible, we need to look for ways to offer products that are personalised for different groups or segments of the market.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in Segmentation.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eWithout doubt it would be ideal for a company to offer a personalised product to each of its clients.  As this is virtually impossible, we need to look for ways to offer products that are personalised for different groups or segments of the market. \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eTodays markets are more volatile than before and possibly the traditional mass media advertising focus is no longer appropriate.  One option is to target different niches of market where we have the resources to satisfy that niches needs and wants.  This is possible with Market Segmentation.  That is, dividing the market into groups of potential clients with similar needs and profiles which possess similar buying habits.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit, you will learn about market segmentation and its importance to international marketing.  \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by :\u003cbr\u003e- Analysing the need for segmentation\u003cbr\u003e- Examining the most common segmentation criteria\u003cbr\u003e- Outlining statistical studies on segmentation\u003cbr\u003e- Detailing some strategies that can be applied to new export markets.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003eCourse Outline\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Segmentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Segmentation Objective\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CRITERIA\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Segmentation Criteria\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Segmentation. Demographic\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Real GDP Per Capita\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Segment by Population\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Segment by Age\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Socio-Economic Segmentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6.1 Socio-Economic Segmentation - Porche\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Segmentation: Global Scan's Study of BSB\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.8 The DMBB Study on the European and Russian Consumer\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.9 The 4C Study From Y\u0026amp;R\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.10 Segmentation by Behavior\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.11 Segmentation According to Profits\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.12 Stages of Segmentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. WORLDWIDE SEGMENTATION STRATEGY\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Size and Growth Potential of the Segment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Compatibility with the Company's Criteria\/Practical Example\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Worldwide Segmentation Strategy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Market Segmentation – A Framework for Determining the Right Target Customers\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Market Segmentation Strategy, Competitive Advantage, and Public Policy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Behavioral Segmentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Customer Segmentation: A Powerful Tool for Business Growth\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – Market Segmentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Segmentation\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368621789247,"sku":"ITS-01-EMO-004","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260484419932,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260484452700,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_8c0feca6-9772-4eb8-9a8d-e9424edc3546.png?v=1603501075"},{"product_id":"country-image","title":"Country Image","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Country Image.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe influence of country image on export transactions is a very significant piece of information which should be taken into account by the exporter. The image of a country in a foreign market depends on many factors, among them being foreign policy, and of course, trade promotional policy, carried out by governments in order to improve this image.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in Country Image.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eThe influence of country image on export transactions is a very significant piece of information which should be taken into account by the exporter.  The image of a country in a foreign market depends on many factors, among them being foreign policy, and of course, trade promotional policy, carried out by governments in order to improve this image. \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThe exporter should find out how his own country image is portrayed in the target market.  If this image is positive, the most logical thing would be to use this image in the exporters favour in marketing plans.  If the image is negative,  then we need to use the marketing mix to draw the importer or consumer's attention towards other variables of marketing.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will learn about the influence of a country's image on its perception in export markets.  \u003cbr\u003eThis will be achieved by:\u003cbr\u003e- Examining what is a country's international image\u003cbr\u003e- Analysing how we can use our country image to promote export sales\u003cbr\u003e- Detailing the factors which influence a country's image abroad.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 What is a Country's Brand Image?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Country's Brand Image. Germany\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Country's Brand Image\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Country's Brand Image. Association of Ideas\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. COUNTRY OF ORIGIN HYPOTHESES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Global Approach - Glocalization\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Country's Brand Image. Don't waste your time\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Nation Branding - Magic Formula?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 The Factors of the Element. C = Country\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Status of Existing Players in Market\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Branding Europe\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Country Branding – In Practice\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1- Country of Origin and its Impact on Brand\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2- Country Image and International Trade\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3- Relationship between Country of Origin, Brand Image and Customer Purchase Intentions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4- Customers Product Evaluations in Emerging Markets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Country Image\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368631259199,"sku":"ITS-01-EMO-005","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260487074140,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260487106908,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_40022d28-e13e-49d9-8660-f6fe0e458cca.png?v=1603470543"},{"product_id":"international-pricing-policy","title":"International Pricing Policy","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in International Pricing Policy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn incorrect pricing policy can lead to total failure in international markets. First of all we should find out about prices in various international markets, this information will allow us to have some real criteria for setting our export prices. However, we will meet the familiar dilemma of global or local prices.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in International Pricing Policy.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eOne of the most complicated aspects of foreign trade is pricing policy.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eAn incorrect pricing policy can lead to total failure in international markets.  First of all we should find out about prices in various international markets, this information will allow us to have some real criteria for setting our export prices. However, we will meet the familiar dilemma of global or local prices.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFrom another point of view the price is attached to the selected Incoterms, in the more competitive markets it is habitual to deliver product to client’s premises, thereby offering DDP prices.  In some countries this is impossible, and it will cause us problems.  One of the solutions can be if we have FOB Global prices and then we will be able to adapt them to each market according to the costs of this market.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will learn the importance of an appropriate pricing strategy when entering new export markets.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by :\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Examining the pricing options available to the exporter.\u003cbr\u003e- Outlining the criteria to be used when establishing a pricing strategy.\u003cbr\u003e- Analysing the goals of a pricing policy.\u003cbr\u003e- Detailing how to arrive at an export price.\u003cbr\u003e- Introducing the criteria defined in pricing under Incoterms 2020.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 National Pricing and Export Pricing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Pricing by Intuition\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 The Lowest Price?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Price Concepts\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Goals of the Pricing Policy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6 A Flexible Tool\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.7 Price: A Key Factor\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.8 Price Reduction Policy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.9 The Export Price\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.10 Elasticity of Demand\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.11 Effects of Competition\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.12 Factors that Determine Price\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. PRICES \u0026amp; INCOTERMS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Examples\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Prices in Foreign Currencies?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Prices in Foreign Currencies?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Prices for Consumer Goods \/ Industrial Equipment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Market Segmentation and Prices\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 European Union \/ E-commerce\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. PRICING STRATEGIES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Pricing Policies for Different International Markets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Government Controls\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Pricing Policy and Inflation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 Pricing Policy and Inflation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.5 Pricing Policy and Inflation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.6 Transfer Pricing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.7 Worldwide Pricing Policy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.8 Policy of Delegating Prices\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1- Pricing Challenges in Global Marketing: A Model for Global Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2- Export Pricing Objectives and Factors Influencing them\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3- Export Prices and Exchange Rates : An Industry Approach\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4- An Examination of Factors that Affect Pricing Decisions for Export Markets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/international-product-policy\"\u003eInternational Product Policy\u003c\/a\u003e  |  \u003ca href=\"\/products\/introduction-to-international-marketing\"\u003eIntroduction to International Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; International Pricing Policy\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368650100799,"sku":"ITS-01-EMO-006","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260488155484,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260488188252,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_9a8c6928-2b0e-4aae-9fcc-590faadbd2ca.png?v=1590011886"},{"product_id":"international-product-policy","title":"International Product Policy","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in International Product Policy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe first thing that an exporting company should ask itself is whether the product is exportable. A product which is successful in the home market, will not always be as successful in other markets. Remember, although globalisation is a reality, each market is different in its own way.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in International Product Policy.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eThe first thing that an exporting company should ask itself is whether the product is exportable.  A product which is successful in the home market, will not always be as successful in other markets.  Remember, although globalisation is a reality, each market is different in its own way. \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eTherefore, only through market research will we find out if our product is viable or not.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurthermore, we should look at what types of modifications we should carry out on the products in preparation for different markets.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFinally we should remember the lifelong question: is it a global product or will we have to localise it for each market?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will learn the importance of adapting your product to local requirements when entering new export markets.  \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Examining the product adaptation options available to the exporter\u003cbr\u003e- Outlining the concept of brand and positioning in foreign markets\u003cbr\u003e- Analysing the product characteristics that typically need to be modified for different markets.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 A Product is Not Just its Technical Characteristics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Product Classification\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Classification Criteria\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Product Life Cycle\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Product Attributes\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6 Local Vs Global Products\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.7 Other Classifications\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. BRAND \u0026amp; POSITIONING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Product Positioning\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Elements to Consider\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Environmental Factors\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Social Conditions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Positioning Strategies\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Stages of Positioning\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Product Policies\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.8 Is the Market Saturated?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.9 Product Design\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.10 Product Adaptation Examples\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.11 Guarantees and Warranties\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1- The Product Life Cycle: Its role in Marketing Strategy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2- International Product Life Cycle: A Reassessment and Product Policy Implications\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3- The Role of Positioning in Strategic Brand Management.  Case of Home Appliance Market.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4- Building brand identity in competitive markets: a conceptual model\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5- International differences in product  a product map analysis\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/international-pricing-policy\"\u003eInternational Pricing Policy\u003c\/a\u003e  |  \u003ca href=\"\/products\/introduction-to-international-marketing\"\u003eIntroduction to International Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; International Product Policy\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368665075775,"sku":"ITS-01-EMO-007","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260486517084,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260486549852,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_38c2f9e2-e595-479c-a6c5-705475011d4c.png?v=1590011888"},{"product_id":"international-distribution-policy","title":"International Distribution Policy","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in International Distribution Policy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn general, it would be ideal for an exporter to sell direct to his final client with no need for intermediaries. However, the truth is that this is not always possible, due to costs involved, or market idiosyncracies. In these cases, the company should seek an intermediary.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in International Distribution Policy.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eIn general, it would be ideal for an exporter to sell direct to his final client with no need for intermediaries.  However, the truth is that this is not always possible, due to costs involved, or market idiosyncracies.   In these cases, the company should seek an intermediary. \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit, you will learn about the importance of planning an appropriate distribution strategy when entering new export markets.  \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Examining the distribution options open to the exporter\u003cbr\u003e- Outlining the criteria to be used when chosing a distribution option\u003cbr\u003e- Introducing strategies which can be implemented for consumer and\/or industrial products.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e1. INTRODUCTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Introduction to Distribution Channels\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 The Goal of Distribution\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 The Importance of Relationships\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Research Other Markets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Every Market is Different\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.1 Client's Profile\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.2 Clients\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.7 The Product\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.8 Intermediaries\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.9 The Environment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.10 Consumer Products\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.11 Consumer Products. Direct Sales\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.12 Franchising\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.13 Worldwide Retail Sales\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.14 Industrial Products\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.15 Introduction to Distribution Channels\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.16 Marketing Position\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.17 Information \u0026amp; Control\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.18 Decision Making\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.19 Channel Innovation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e2. INDIRECT EXPORTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Definition\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Possible buyers\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Advantages\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Disadvantages\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e3. CONSULTANCY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Definition\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Functions of a consultant\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Advantages\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 Disadvantages\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.5 Conclusions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e4. ASSOCIATED EXPORTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Definition\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Piggybacking\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Why it is used\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.4 Conclusions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e5. EXPORT CONSORTIA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Definition\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Structure\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Types: Regional \/ Sectorial\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.4 Types: Sales \/ Promotion\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.5 Criteria for joining\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e6. TRADING COMPANIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.1 Definition\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.2 How does it work?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eFurther Reading\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1- The 7 Rules of International Distribution\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2- Comparing export marketing channels: developed versus developing countries\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3- Distribution on the International Market\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4- Model Contracts for Small Firms International Distribution of Goods\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eForum Assignment\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/international-promotion-policy\"\u003eInternational Promotion Policy\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; International Distribution Policy\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368672612415,"sku":"ITS-01-EMO-008","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260488221020,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260488253788,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_35a7c8f3-0dca-44ed-8ca2-bafb496e714d.png?v=1590011881"},{"product_id":"international-promotion-policy","title":"International Promotion Policy","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in International Promotion Policy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy the term promotion, we understand all those activities developed by the marketing department to disseminate the product in the market with the objective of increasing sales, understanding and image. Promotion policy in foreign trade works within the structure of the marketing mix. Promotion policy applies to each of the countries to which the company wishes to export. Promotion should generate a positive...\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in International Promotion Policy.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eBy the term promotion, we understand all those activities developed by the marketing department to disseminate the product in the market with the objective of increasing sales, understanding and image.  Promotion policy in foreign trade works within the structure of the marketing mix.  Promotion policy applies to each of the countries to which the company wishes to export.  Promotion should generate a positive attitude to the product while taking into account every country's own idiosyncracies.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003e- learn about the factors affecting promotion decisions,\u003cbr\u003e- understand the workings of advertising and publicity,\u003cbr\u003e- understand the purpose of brochures and catalogues\u003cbr\u003e- gain the insights needed to create your own international promotion campaigns.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCourse Outline\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Promotion Policy. Factors\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Promotion Policy. Customer Orientation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. BROCHURES AND CATALOGUES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Promotion Policies. Brochures \u0026amp; Catalogues\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. ADVERTISING AND PUBLICITY\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Global Advertising?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1.1 Global Advertising - Difficulties\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1.2 The Advertising Agency\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Public Relations\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Sales Promotion\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 Sales Force\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. PROMOTION CAMPAIGN\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Referring to the Product\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Referring to the cost\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Where Promotion Resources Go\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.4 Direct Promotion\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.5 Indirect Promotion\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.5.1 Indirect Promotion – Tools Available\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.6 Imbalances in the Promotion Mix\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.7 Promotion 10% of Sales\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.8 Promotion Mix and Assignment of Human Resources\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.9 Supporting Direct Promotion\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1- Strategic Influence of Promotional Mix on Organisational Sales Turnover in the face of strong competition.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2- International Advertising Strategy.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3- Marketing Strategy in terms of Promotion and Communication for Energy Drinks in Ghana.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4- Integrated Marketing and Promotion.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5- Sales Promotion Strategy of Selected Companies of FMCC Sector in Gujarat Region.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/international-distribution-policy\"\u003eInternational Distribution Policy\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; International Promotion Policy\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368716226623,"sku":"ITS-01-EMO-009","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260488286556,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260488319324,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_c011b3c9-0fd3-44eb-8296-a845a8cc32d6.png?v=1590011890"},{"product_id":"international-market-research","title":"International Market Research","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in International Market Research.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA text book definition of Marketing Research would be ‘the systematic collection, analyis, and interpretation of information used to develop a marketing strategy or solve a marketing problem'.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in International Market Research.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eA text book definition of Marketing Research would be ‘the systematic collection, analyis, and interpretation of information used to develop a marketing strategy or solve a marketing problem'.  \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will understand how marketing research is conducted and its purpose in a company's export activity.  \u003cbr\u003eThis will be done by:\u003cbr\u003e- looking at the market prioritisation process\u003cbr\u003e- examining research methods\u003cbr\u003e- understanding what is meant by quantitative and qualitative research\u003cbr\u003e- reviewing the structure of a marketing research report.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Companies Large and Small\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Selection Criteria\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Six Basic Criteria When Selecting A Market\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 What to Export?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Trading Companies\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. QUANTITATIVE ANALYSIS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Criteria for studying the Country Risk Factor\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Country Selection. Variables\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 SME Approach\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Organizational Chart\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Country Selection. Import Analysis\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Country Selection. Number of Fairs\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. QUALITATIVE METHODS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Legal, Political, Economic, Social Environments\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Political Factors\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Tariffs and Non-Tariff Barriers\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 Other Companies in Our Country\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.5 Promotional Campaigns\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.6 Buying Habits\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.7 Personal Contacts\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. MARKET RESEARCH STUDY\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Areas of Study\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1- Integrating R\u0026amp;D and Marketing in New Product Development\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2- International Marketing Research : A Management Briefing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3- Business Intelligence : The role of the Internet in Marketing Research and Business Decision Making\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4- Forecasting Methods for Marketing: Review of Empirical Research\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5- Sample Market Research Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; International Market Research\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368724975679,"sku":"ITS-01-EMO-010","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260486582620,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260486615388,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_956006b3-75e0-4f7b-8fe8-471c4de01edb.png?v=1590011883"},{"product_id":"edfp-export-development-foundation-program","title":"EDFP - Export Development Foundation Program","description":"\u003cp\u003eThe Export Development Foundation Program has been designed with the new or inexperienced exporter in mind.  The typical participant is looking for a shakedown of the key International Trade principles and processes sufficient to be able to manage ad-hoc or sporadic transactions.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eYou will gain a practical overview of the export process and will be able to manage ad-hoc transactions with the support of a freight forwarder or international trade consultant.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIt is not designed to be a comprehensive program or rt be a framework to develop an export department or internationalization strategy.  For this we have our International Trade Specialist Accreditation program and our Advanced Certificate in International Trade. \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eHowever for those who have limited budgets, this program will give you the essentials to manage an export transaction from request for a quotation through to delivery with the support of appropriate service providers.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eProgram Outline\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThe course coverage reflects this:\u003c\/p\u003e\n\u003ctable class=\"ng-scope\" cellspacing=\"0\" cellpadding=\"0\" border=\"1\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd colspan=\"4\"\u003e\n\u003cp align=\"center\"\u003e\u003cstrong\u003eExport Development Foundation Program\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Audience: \u003c\/strong\u003eNew and inexperienced sporadic exporters\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e\u003cstrong\u003eNVQ Level: N\/A\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFETAC Level: N\/A\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse Unit\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eHours Learning Approx.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003eITS-01-EMO-001 - Introduction to Exporting\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e4\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 2\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003eITS-01-EMO-002 - Introduction to International Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003eITS-01-EMO-006 - International Pricing Policy\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 4\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003eITS-02-TCP-001 - Introduction to International Trade\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003eITS-02-TCP-002 - Export Packaging\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 6\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003eITS-02-TCP-003 - International Transport \u0026amp; Logistics\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 7\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003eITS-02-TCP-006 - Export Documentation\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 8\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003eITS-02-TCP-007 - Customs Procedures\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 9\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003eITS-03-FIT-001 - Methods of Payment in International Trade\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 10\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003eITS-04-eBUS-001 Introduction to e-Business and Internet Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e7\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eTOTAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e51 Hours\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; EDFP - Export Development Foundation Program\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-program-related-cpd --\u003e\n\u003cdiv class=\"ebsi-related-cpd\"\u003e\n\u003ch3\u003eRelated CPD Courses\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/introduction-to-exporting\"\u003eIntroduction to Exporting\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/introduction-to-international-trade\"\u003eIntroduction to International Trade\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14467713597503,"sku":"EDFP-1","price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/EDFP_Cert_Sample.png?v=1590011794"},{"product_id":"emo-export-marketing-operations","title":"EMO - Export Marketing Operations","description":"\u003cp\u003eInternational trade involves the professional practitioner operating within a complex environment of marketing techniques and methodologies which are evolving in an ever changing global marketplace. Export Marketing Operations guides the learner on a step by step basis through the essential export marketing methods and systems. All the steps from initial market research, right through to market entry and distribution policies are examined in detail. On conclusion of this subject the learner will be capable of developing an implementing an export marketing plan.\u003c\/p\u003e\n\u003ch5\u003eProgram Outline\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eLearning Units in this course:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ul_bullet_small ng-scope\"\u003e\n\u003cli\u003eExporting\u003c\/li\u003e\n\u003cli\u003eIntroduction to International Marketing\u003c\/li\u003e\n\u003cli\u003eIntercultural Management\u003c\/li\u003e\n\u003cli\u003eSegmentaton\u003c\/li\u003e\n\u003cli\u003eInternational Product Policy\u003c\/li\u003e\n\u003cli\u003eInternational Pricing Policy\u003c\/li\u003e\n\u003cli\u003eInternational Promotion Policy\u003c\/li\u003e\n\u003cli\u003eInternational Distribution\u003c\/li\u003e\n\u003cli\u003eInternational Market Research\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; EMO - Export Marketing Operations\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-program-related-cpd --\u003e\n\u003cdiv class=\"ebsi-related-cpd\"\u003e\n\u003ch3\u003eRelated CPD Courses\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/introduction-to-international-marketing\"\u003eIntroduction to International Marketing\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/international-market-research\"\u003eInternational Market Research\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14467720249407,"sku":"EMO-1","price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_3f0ad2a2-c8b5-421c-82d0-fd536439cf5e.png?v=1590011798"},{"product_id":"idm-international-digital-marketing","title":"Certificate in International Digital Marketing","description":"\u003cp class=\"ng-scope\"\u003eThe Certificate in International Digital Marketing has been developed to meet the needs of International Marketers and Export Sales Professionals around the world who are faced with the challenges of two marketing areas that are blending together more and more:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Export Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Digital Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThe program is designed to give a thorough grounding in Export Marketing Operations AND Digital Marketing with the objective of producing and implementing an International Digital Marketing Plan over the course of the 22 week program.\u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003eProgram Outline\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eThe program comprises:\u003c\/p\u003e\n\u003ctable class=\"ng-scope\" cellspacing=\"0\" cellpadding=\"0\" border=\"1\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd colspan=\"4\"\u003e \n\u003cp align=\"center\"\u003e\u003cstrong\u003eCertificate in International Digital Marketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd colspan=\"3\"\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Audience: \u003c\/strong\u003eInternational Sales and Marketing personnel and staff managing the digital presence of internationally oriented companies\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eNVQ Level: 3\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFETAC Level: 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eCourse Unit\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e\u003cstrong\u003eHours Learning Approx.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-001 - Introduction to Exporting\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e4\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 2\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-002 - Introduction to International Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-003 - Intercultural Management\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 4\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-004 - Segmentation\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-005 - Country Image\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 6\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-006 - International Pricing Policy\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 7\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-007 - International Product Policy\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 8\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-008 - International Distribution Policy\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 9\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-009 - International Promotion Policy\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 10\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-01-EMO-010 - International Market Research\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 11\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-001 Introduction to e-Business and Internet Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e6\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 12\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-002 - Search Engine Optimization\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 13\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-003 - Facebook Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 14\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-004 - Google Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 15\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-005a - LinkedIn Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 16\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-005b - Twitter Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 17\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-006 - eMail Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 18\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-007a - Media Buying\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e6\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 19\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-007b - Affiliate Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 20\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-008 - Social Bookmarking\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 21\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-009 - Mobile Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e10\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 22\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eITS-04-eBUS-010 - Video Marketing\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e10\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eTOTAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd colspan=\"2\"\u003e\n\u003cp\u003e121 Hours\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"ng-scope\"\u003eAt the end of the program you will be equipped with a concrete International Digital Marketing Plan, or if already developed, you will have the skills to implement it in real world conditions.\u003c\/p\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Certificate in International Digital Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-program-related-cpd --\u003e\n\u003cdiv class=\"ebsi-related-cpd\"\u003e\n\u003ch3\u003eRelated CPD Courses\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/email-marketing\"\u003eeMail Marketing\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14467742662719,"sku":"IDM-1","price":600.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/IDM_Cert_Sample.png?v=1590011857"},{"product_id":"iite-introduction-to-international-trade-ebusiness","title":"IITE - Introduction to International Trade \u0026 eBusiness","description":"\u003cp class=\"ng-scope\"\u003eThis is a FREE Video Demo of our introductory course and will give you a foundation in the 4 key areas of International Trade and Digital Marketing encompassed by our \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.ebsi.ie\/ITSAFT\" target=\"_blank\"\u003eInternational Trade Specialist (ITS) Accreditation\u003c\/a\u003e\u003c\/strong\u003e program.  Not all functionality of the full course is available due to the limitations of video, but having completed this course you will be ready to proceed to the more advanced \u003cstrong\u003eInternational Trade Specialist\u003c\/strong\u003e program!\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eSpecifically, in this course you will complete the introductory units of the following course modules:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cu\u003e\u003cstrong\u003eExport Marketing Operations Module\u003c\/strong\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eIntroduction to Exporting Learning Unit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cu\u003e\u003cstrong\u003eTrade \u0026amp; Customs Practice Module\u003c\/strong\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eIntroduction to International Trade Learning Unit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cu\u003e\u003cstrong\u003eFinance of International Trade Module\u003c\/strong\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eMethods of Payment Learning Unit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cu\u003e\u003cstrong\u003eeBusiness \u0026amp; Internet Marketing Module\u003c\/strong\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eIntroduction to eBusiness \u0026amp; Internet Marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1592\"\u003eIn this demo you get:\u003c\/strong\u003e video lessons, downloadable syllabus and prospectus, bonus CPD PDFs, regular webinars, community support.\u003cbr data-start=\"1698\" data-end=\"1701\"\u003e\u003cstrong data-start=\"1701\" data-end=\"1723\"\u003eUpgrade to unlock:\u003c\/strong\u003e interactive activities, case studies, graded quizzes, tutor feedback, final assessment, certificate.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eHave a great learning time!\u003c\/p\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; IITE - Introduction to International Trade \u0026amp; eBusiness\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":55417427132764,"sku":"IITE-1","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/files\/Global_Trade_Made_Easy_1f66c852-167d-4276-96e1-98d315e12855.jpg?v=1757087757"},{"product_id":"trade-shows-getting-the-most-out-of-your-trade-show-experience","title":"Getting the Most Out of Your Trade Show Experience","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Getting the Most Out of Your Trade Show Experience.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost companies spend huge amounts of time and money designing, construction, outfitting, transporting, and setting up their trade show booth. This course aims to have you understand some of the basic skills that would allow you to get the most out of your trade show experience. The workshop will start by looking at who attends trade shows and why they are there. It will explore a number of things that should be...\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in Getting the Most Out of Your Trade Show Experience.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eMost companies spend huge amounts of time and money designing, construction, outfitting, transporting, and setting up their trade show booth. This course aims to have you understand some of the basic skills that would allow you to get the most out of your trade show experience. The workshop will start by looking at who attends trade shows and why they are there. It will explore a number of things that should be done before the show even starts, including setting trade show goals, understanding your company, and developing good trade show introductions. It will then look at trade show etiquette and skills emphasizing active listening, body language and questioning. A special emphasis will be placed on conducting prospecting. The workshop will end with an exploration of the follow-up necessary after the show. This course will highlight basic skills that should allow you to generate more leads, prospects and especially qualified prospects at your next trade show.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eAfter you complete this course, you will be able to:\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eUnderstand the types of people that attend trade shows\u003c\/li\u003e\n\u003cli\u003eDevelop trade show goals, which are S.M.A.R.T. - Specific, Measurable, Achievable, Relevant and Time-bound.\u003c\/li\u003e\n\u003cli\u003eKnow what your company does (products, marketing strategy, your customers) in order to work successfully in the trade show booth\u003c\/li\u003e\n\u003cli\u003eRealize the importance of good conversation from the opening lines of introduction to the closing of the conversation, hopefully with a potential sale.\u003c\/li\u003e\n\u003cli\u003eDevelop a variety of introductions that could be used to engage potential customers at a trade show.\u003c\/li\u003e\n\u003cli\u003eUnderstand the importance of Pre-Promotion to the success of the trade show.\u003c\/li\u003e\n\u003cli\u003eRealize the importance of targeted promotional giveaways.\u003c\/li\u003e\n\u003cli\u003eUnderstand the importance of good booth behavior including Active Listening, Body Language, and Questioning.\u003c\/li\u003e\n\u003cli\u003eConduct prospecting activities at a trade show, including First Contact, Qualification, Determining Needs, and Closing the Deal\u003c\/li\u003e\n\u003cli\u003eDevelop and conduct follow-up activities with leads, prospects, and qualified prospects after the trade show.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eCourse Topics:\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 1: Course Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eLearning Objectives \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 2: Lay of the Land\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eAttendees\u003c\/li\u003e\n\u003cli\u003eWhy Do People Attend Trade Shows?\u003c\/li\u003e\n\u003cli\u003eWho Attends Trade Shows?\u003c\/li\u003e\n\u003cli\u003eAttendee Exercise \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 3: Setting Trade Show Goals\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eKnowing Why You Are There – It Matters!\u003c\/li\u003e\n\u003cli\u003eGoals\u003c\/li\u003e\n\u003cli\u003eSelf-Reflection Process to Determine Trade Show Goals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 4: Before the Trade Show\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eKnow What Your Company Does\u003c\/li\u003e\n\u003cli\u003eMaking a Good Impression\u003c\/li\u003e\n\u003cli\u003eIntroductions\u003c\/li\u003e\n\u003cli\u003ePromotions\u003c\/li\u003e\n\u003cli\u003eShow Promotions and Giveaways, Part One\u003c\/li\u003e\n\u003cli\u003eShow Promotions and Giveaways, Part Two \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 5: During the Trade Show\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBasic Trade Show Etiquette\u003c\/li\u003e\n\u003cli\u003eActive Listening\u003c\/li\u003e\n\u003cli\u003eReading Cues\u003c\/li\u003e\n\u003cli\u003eDemonstrating Listening\u003c\/li\u003e\n\u003cli\u003eTips for Becoming a Better Listener\u003c\/li\u003e\n\u003cli\u003eBody Language Basics\u003c\/li\u003e\n\u003cli\u003eAsking Questions\u003c\/li\u003e\n\u003cli\u003eProbing Techniques, Part One\u003c\/li\u003e\n\u003cli\u003eProbing Techniques, Part Two\u003c\/li\u003e\n\u003cli\u003eParaphrasing Techniques\u003c\/li\u003e\n\u003cli\u003eEchoing Techniques \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 6: Prospecting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eQualification\u003c\/li\u003e\n\u003cli\u003eDetermining Needs\u003c\/li\u003e\n\u003cli\u003eClosing the Deal\u003c\/li\u003e\n\u003cli\u003eChoose a Role\u003c\/li\u003e\n\u003cli\u003eOther Things To Do While At the Show\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 7: After the Show\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePost-Show Process\u003c\/li\u003e\n\u003cli\u003eFollowing Up On Leads\u003c\/li\u003e\n\u003cli\u003eFollowing Up on Prospects\u003c\/li\u003e\n\u003cli\u003eFollowing up on Qualified Prospects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Getting the Most Out of Your Trade Show Experience\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":42933540421810,"sku":"VS-162","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260657008988,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260657041756,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/TradeShows-GettingtheMostOutofYourTradeShowExperience.png?v=1677730842"},{"product_id":"cultural-competence","title":"Cultural Competence","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Cultural Competence.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn our increasingly interconnected and globalized world, cultural competence is not just an asset but a necessity. This comprehensive 2-hour online course equips professionals across various industries with the skills and knowledge needed to effectively navigate and embrace cultural diversity in the workplace. Whether you're a team leader, a business executive, or an aspiring professional, this course is designed...\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in Cultural Competence.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eCourse Overview\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn our increasingly interconnected and globalized world, cultural competence is not just an asset but a necessity. This comprehensive 2-hour online course equips professionals across various industries with the skills and knowledge needed to effectively navigate and embrace cultural diversity in the workplace. Whether you're a team leader, a business executive, or an aspiring professional, this course is designed to enhance your intercultural intelligence and promote a more inclusive and productive work environment.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eWhat You Will Learn\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eUnderstanding and Developing Cultural Competence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGain foundational knowledge of what cultural competence is and why it is crucial in today's global business environment. Learn strategies to develop your ability to understand, communicate with, and effectively interact with people across different cultures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePresenting Information Across Cultures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMaster the art of cross-cultural communication. Learn how to tailor your communication style and presentation methods to address cultural nuances and effectively reach diverse audiences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMoving Through the Stages of Cultural Sensitivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExplore the journey from cultural awareness to sensitivity to competence. Understand how to evolve in your personal and professional relationships by appreciating and leveraging cultural differences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eManaging Multicultural Teams\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAcquire skills for leading diverse teams effectively. Discover strategies for leveraging the strengths of multicultural teams, addressing challenges, and creating a cohesive and inclusive team environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eUnderstanding and Avoiding Cultural Appropriation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLearn to distinguish between cultural appreciation and appropriation. Gain insights into respecting cultural identities and practices to prevent misunderstandings and promote cultural integrity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAccommodating Religion, Spirituality, and Beliefs in the Workplace\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExplore practical ways to accommodate various religious, spiritual, and belief systems in a professional setting. Understand the significance of inclusivity and respect for diverse beliefs in fostering a harmonious work environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePolitics at Work: Guidelines for Discussing Hot-Button Issues\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNavigate the complexities of discussing politics and other sensitive topics in the workplace. Develop guidelines and strategies for respectful and constructive conversations on potentially divisive issues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eCourse Benefits\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eEnhanced Cultural Intelligence\u003c\/strong\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDevelop a deeper understanding of cultural dynamics that can transform your approach to leadership and collaboration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eImproved Communication Skills\u003c\/strong\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLearn how to communicate effectively across cultural boundaries, enhancing both internal and external business relationships.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eIncreased Inclusivity\u003c\/strong\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFoster an inclusive workplace that respects and celebrates diversity, leading to increased innovation and employee satisfaction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eRisk Management\u003c\/strong\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReduce the risk of cultural misunderstandings and conflicts, safeguarding your organization's social and professional integrity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eWho Should Enroll\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis course is ideal for:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProfessionals seeking to enhance their intercultural competencies\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eLeaders aiming to build and manage inclusive teams\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eOrganizations committed to fostering a diverse and respectful workplace\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHuman resources personnel responsible for diversity and inclusion initiatives\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEnroll now and start your journey towards becoming a culturally competent professional capable of leading in a diverse world.\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Cultural Competence\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":47993495814492,"sku":"SSLU180","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260662022492,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260662055260,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/files\/SSLU180-CulturanCompetenceCOVER.png?v=1713128422"},{"product_id":"international-trade-fairs","title":"International Trade Fairs","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in International Trade Fairs.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis concise, one-hour online course provides a thorough introduction to the world of International Trade Fairs. Designed for professionals across various sectors, the course will guide participants through the entire lifecycle of trade event participation—from initial preparation to post-event follow-up. Whether you're looking to expand your market reach, enhance brand visibility, or forge new business...\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in International Trade Fairs.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 1 hour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDuration:\u003c\/strong\u003e 1 hour\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFormat:\u003c\/strong\u003e Online\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCourse Overview:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis concise, one-hour online course provides a thorough introduction to the world of International Trade Fairs. Designed for professionals across various sectors, the course will guide participants through the entire lifecycle of trade event participation—from initial preparation to post-event follow-up. Whether you're looking to expand your market reach, enhance brand visibility, or forge new business relationships, this course equips you with the essential knowledge and skills needed to capitalize on trade fairs effectively.\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCourse Topics:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat are Trade Events?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnderstanding the purpose and types of trade events.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe importance of trade fairs in global commerce.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDifferentiating between trade shows, exhibitions, and fairs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePreparing for the Trade Fair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eStrategic planning: setting objectives and expectations.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLogistics and budget management: travel, accommodation, and booth setup.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMarketing essentials: promotional materials, pre-fair marketing strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDuring the Trade Fair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBooth management and effective engagement strategies.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNetworking techniques: how to approach and interact with attendees.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSales tactics: demonstrating products, gathering leads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePost Event Follow-up\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnalyzing event success and measuring ROI.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEffective follow-up strategies with new contacts.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePlanning for future events based on learnings and outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBenefits of the Course:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eMaximize Event ROI:\u003c\/strong\u003e Learn how to leverage trade fairs for maximum business benefit.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eEffective Planning:\u003c\/strong\u003e Acquire skills to meticulously plan and execute your participation.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eEnhanced Networking:\u003c\/strong\u003e Master the art of networking to expand your professional network.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSales Opportunities:\u003c\/strong\u003e Gain insights into converting prospects into customers post-event.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eStrategic Follow-Up:\u003c\/strong\u003e Implement effective follow-up strategies that foster long-term relationships.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWho Will Benefit:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBusiness Owners\u003c\/strong\u003e looking to expand their market reach.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eMarketing Professionals\u003c\/strong\u003e aiming to promote their products effectively.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSales Representatives\u003c\/strong\u003e interested in acquiring new leads and contacts.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eEvent Organizers\u003c\/strong\u003e wanting to understand the dynamics of trade fairs.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eExport Managers\u003c\/strong\u003e and \u003cstrong data-mce-fragment=\"1\"\u003eInternational Trade Professionals\u003c\/strong\u003e who participate in global trade events.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eEnroll now and unlock the potential of trade fairs to boost your business!\u003c\/h3\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; International Trade Fairs\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":48009336881500,"sku":"EMM-007","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260662219100,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260662251868,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/files\/EMM-007-Int-Fairs-COVER.png?v=1713307229"},{"product_id":"mastering-international-trade-events","title":"Mastering International Trade Events","description":"\u003ch3\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/IlrhHonTm6U?si=zxIUwfcDZ__h6aqH\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/h3\u003e\n\u003ch3\u003eCourse Overview\u003c\/h3\u003e\n\u003cp\u003eMaster the world of international trade events with our comprehensive 15-hour online course, designed to equip you with the skills and knowledge needed to excel in global markets. Whether you're preparing for your first trade show or looking to refine your professional networking abilities, this course offers valuable insights and practical tips to enhance your effectiveness in various trade settings.\u003c\/p\u003e\n\u003ch3\u003eCourse Duration\u003c\/h3\u003e\n\u003cp\u003e15 Hours\u003c\/p\u003e\n\u003ch3\u003eKey Topics Covered\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternational Trade Fairs\u003c\/strong\u003e - Learn how to navigate and leverage trade fairs to expand your business reach.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommunications Fundamentals\u003c\/strong\u003e - Master the basics of effective communication to clearly convey your message.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConquering Your Fear of Speaking in Public\u003c\/strong\u003e - Techniques to overcome anxiety and deliver powerful speeches.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMastering Verbal Communication\u003c\/strong\u003e - Enhance your verbal skills for persuasive and impactful dialogues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHoning and Delivering Your Message\u003c\/strong\u003e - Craft and articulate your message with clarity and precision.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10-Minute Presentations\u003c\/strong\u003e - Create concise, engaging presentations that capture and retain audience interest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffective Meetings\u003c\/strong\u003e - Conduct meetings that are efficient, productive, and outcome-oriented.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBody Language Basics\u003c\/strong\u003e - Understand and utilize body language to improve communication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReading Body Language as a Sales Tool\u003c\/strong\u003e - Learn to read cues and signals to boost your sales effectiveness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNegotiating Skills\u003c\/strong\u003e - Develop strategies to negotiate successfully in high-stakes environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrade Show Staff Training\u003c\/strong\u003e - Train your team to represent your brand effectively at trade shows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGetting the Most Out of Your Trade Show Experience\u003c\/strong\u003e - Maximize the ROI of your trade show involvement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry Image (v.2)\u003c\/strong\u003e - Understand how national branding impacts business and how to use it to your advantage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntercultural Management (v.2)\u003c\/strong\u003e - Navigate the complexities of managing across cultures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultural Competence\u003c\/strong\u003e - Build skills to interact effectively with different cultural groups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Networking\u003c\/strong\u003e - Forge meaningful connections that can open doors to new opportunities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNetworking Outside the Company\u003c\/strong\u003e - Expand your professional network beyond your immediate business circle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinkedIn Marketing\u003c\/strong\u003e - Utilize LinkedIn to promote your business and forge professional ties.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eBenefits of the Course\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhance Your Communication Skills:\u003c\/strong\u003e Gain confidence in your ability to communicate effectively at all levels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoost Your Sales and Negotiation Capability:\u003c\/strong\u003e Learn techniques that will help you negotiate better deals and increase sales.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpand Your Professional Network:\u003c\/strong\u003e Acquire skills to network effectively, both in-person and online.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximize Trade Show ROI:\u003c\/strong\u003e Learn how to prepare for, participate in, and follow up on trade fairs to get the maximum benefit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNavigate Cultural Differences:\u003c\/strong\u003e Increase your cultural competence to manage and work more effectively in a global environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho Will Benefit\u003c\/h3\u003e\n\u003cp\u003eThis course is ideal for professionals involved in international trade, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness owners looking to expand into new markets\u003c\/li\u003e\n\u003cli\u003eSales and marketing professionals wanting to improve their skills and techniques\u003c\/li\u003e\n\u003cli\u003eStaff members of companies participating in international trade fairs\u003c\/li\u003e\n\u003cli\u003eAnyone looking to enhance their professional networking and communication skills in a global setting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Mastering International Trade Events\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-program-related-cpd --\u003e\n\u003cdiv class=\"ebsi-related-cpd\"\u003e\n\u003ch3\u003eRelated CPD Courses\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/international-trade-fairs\"\u003eInternational Trade Fairs\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/prospecting-and-lead-generation\"\u003eProspecting and Lead Generation\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":48011275796828,"sku":"MITE","price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/files\/Mastering-trade-events-COVER_2c5d5e77-3751-45b4-a67e-a7428c25d3a0.png?v=1728731435"},{"product_id":"certificate-in-export-customer-service","title":"Certificate in Export Customer Service","description":"\u003ch2\u003eMaster the skills needed to deliver exceptional service in global trade — from soft skills to shipping documents and everything in between.\u003c\/h2\u003e\n\u003ch3 data-start=\"535\" data-end=\"599\"\u003eBecome a Certified Export Customer Service Specialist\u003c\/h3\u003e\n\u003cp data-start=\"565\" data-end=\"965\"\u003eIn today’s fast-paced international market, providing reliable, responsive, and culturally aware customer service isn’t just a competitive advantage — it’s essential. This comprehensive \u003cstrong data-start=\"751\" data-end=\"793\"\u003eCertificate in Export Customer Service\u003c\/strong\u003e brings together 36 carefully selected modules covering export operations, communication, problem solving, complaint handling, documentation, and cross-cultural competence.\u003c\/p\u003e\n\u003cp data-start=\"967\" data-end=\"1153\"\u003eWhether you're starting out in export support, upgrading your skills, or preparing for a career change, this learning path gives you the tools to thrive in a customer-facing export role.\u003c\/p\u003e\n\u003chr data-start=\"1155\" data-end=\"1158\"\u003e\n\u003ch3 data-start=\"1160\" data-end=\"1183\"\u003e🎯 What You’ll Gain\u003c\/h3\u003e\n\u003cul data-start=\"1185\" data-end=\"1569\"\u003e\n\u003cli data-start=\"1185\" data-end=\"1250\"\u003e\n\u003cp data-start=\"1187\" data-end=\"1250\"\u003eA complete understanding of export customer service practices\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1251\" data-end=\"1332\"\u003e\n\u003cp data-start=\"1253\" data-end=\"1332\"\u003eStrong interpersonal and communication skills tailored to international trade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1333\" data-end=\"1417\"\u003e\n\u003cp data-start=\"1335\" data-end=\"1417\"\u003eConfidence managing shipping, documentation, Incoterms®, and transport logistics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1418\" data-end=\"1486\"\u003e\n\u003cp data-start=\"1420\" data-end=\"1486\"\u003eTechniques to handle complaints, crises, and cultural challenges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1487\" data-end=\"1569\"\u003e\n\u003cp data-start=\"1489\" data-end=\"1569\"\u003eA CPD-certified \u003cstrong data-start=\"1505\" data-end=\"1547\"\u003eCertificate in Export Customer Service\u003c\/strong\u003e you can proudly share\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1571\" data-end=\"1574\"\u003e\n\u003ch3 data-start=\"1576\" data-end=\"1617\"\u003e📚 Course Content: 36 Practical Units\u003c\/h3\u003e\n\u003ch4 data-start=\"1619\" data-end=\"1673\"\u003e✅ \u003cstrong data-start=\"1626\" data-end=\"1673\"\u003eSoft Skills for Customer Service Excellence\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003col data-start=\"1674\" data-end=\"2441\"\u003e\n\u003cli data-start=\"1674\" data-end=\"1712\"\u003e\n\u003cp data-start=\"1677\" data-end=\"1712\"\u003eAssertiveness and Self-Confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1713\" data-end=\"1749\"\u003e\n\u003cp data-start=\"1716\" data-end=\"1749\"\u003eAccountability in the Workplace\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1750\" data-end=\"1773\"\u003e\n\u003cp data-start=\"1753\" data-end=\"1773\"\u003eBusiness Etiquette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1774\" data-end=\"1796\"\u003e\n\u003cp data-start=\"1777\" data-end=\"1796\"\u003eStress Management\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1797\" data-end=\"1818\"\u003e\n\u003cp data-start=\"1800\" data-end=\"1818\"\u003eActive Listening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1819\" data-end=\"1854\"\u003e\n\u003cp data-start=\"1822\" data-end=\"1854\"\u003eEmotional Intelligence at Work\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1855\" data-end=\"1892\"\u003e\n\u003cp data-start=\"1858\" data-end=\"1892\"\u003eAdministrative Office Procedures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1893\" data-end=\"1920\"\u003e\n\u003cp data-start=\"1896\" data-end=\"1920\"\u003eAdministrative Support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1921\" data-end=\"1944\"\u003e\n\u003cp data-start=\"1924\" data-end=\"1944\"\u003eNegotiating Skills\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1945\" data-end=\"1967\"\u003e\n\u003cp data-start=\"1949\" data-end=\"1967\"\u003eBusiness Writing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1968\" data-end=\"2006\"\u003e\n\u003cp data-start=\"1972\" data-end=\"2006\"\u003eArchiving and Records Management\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2007\" data-end=\"2038\"\u003e\n\u003cp data-start=\"2011\" data-end=\"2038\"\u003eCreating Reports in Excel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2039\" data-end=\"2073\"\u003e\n\u003cp data-start=\"2043\" data-end=\"2073\"\u003eProblem Solving Fundamentals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2074\" data-end=\"2104\"\u003e\n\u003cp data-start=\"2078\" data-end=\"2104\"\u003eCreative Problem Solving\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2105\" data-end=\"2135\"\u003e\n\u003cp data-start=\"2109\" data-end=\"2135\"\u003eAdvanced Problem-Solving\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2136\" data-end=\"2161\"\u003e\n\u003cp data-start=\"2140\" data-end=\"2161\"\u003eConflict Resolution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2162\" data-end=\"2185\"\u003e\n\u003cp data-start=\"2166\" data-end=\"2185\"\u003eCrisis Management\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2186\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2190\" data-end=\"2208\"\u003eCustomer Service\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2209\" data-end=\"2252\"\u003e\n\u003cp data-start=\"2213\" data-end=\"2252\"\u003eCritical Elements of Customer Service\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2253\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2257\" data-end=\"2288\"\u003eHandling a Difficult Customer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2289\" data-end=\"2323\"\u003e\n\u003cp data-start=\"2293\" data-end=\"2323\"\u003eEffective Complaint Handling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2324\" data-end=\"2351\"\u003e\n\u003cp data-start=\"2328\" data-end=\"2351\"\u003ePersonal Productivity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2352\" data-end=\"2391\"\u003e\n\u003cp data-start=\"2356\" data-end=\"2391\"\u003eTime Management – Office Practice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2392\" data-end=\"2441\"\u003e\n\u003cp data-start=\"2396\" data-end=\"2441\"\u003eCybersecurity 1: Fundamentals for Employees\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4 data-start=\"2443\" data-end=\"2494\"\u003e🌐 \u003cstrong data-start=\"2451\" data-end=\"2492\"\u003eTechnical Skills in Export Operations\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003col start=\"25\" data-start=\"2495\" data-end=\"2907\"\u003e\n\u003cli data-start=\"2495\" data-end=\"2526\"\u003e\n\u003cp data-start=\"2499\" data-end=\"2526\"\u003eIntroduction to Exporting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2527\" data-end=\"2552\"\u003e\n\u003cp data-start=\"2531\" data-end=\"2552\"\u003eCultural Competence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2553\" data-end=\"2583\"\u003e\n\u003cp data-start=\"2557\" data-end=\"2583\"\u003eIntercultural Management\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2584\" data-end=\"2625\"\u003e\n\u003cp data-start=\"2588\" data-end=\"2625\"\u003eIntroduction to International Trade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2626\" data-end=\"2648\"\u003e\n\u003cp data-start=\"2630\" data-end=\"2648\"\u003eExport Packaging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2649\" data-end=\"2675\"\u003e\n\u003cp data-start=\"2653\" data-end=\"2675\"\u003eExport Documentation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2676\" data-end=\"2717\"\u003e\n\u003cp data-start=\"2680\" data-end=\"2717\"\u003eInternational Transport \u0026amp; Logistics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2718\" data-end=\"2766\"\u003e\n\u003cp data-start=\"2722\" data-end=\"2766\"\u003eTransitioning from Incoterms® 2010 to 2020\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2767\" data-end=\"2791\"\u003e\n\u003cp data-start=\"2771\" data-end=\"2791\"\u003eCustoms Procedures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2792\" data-end=\"2842\"\u003e\n\u003cp data-start=\"2796\" data-end=\"2842\"\u003eIntroduction to International Trade Payments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2843\" data-end=\"2879\"\u003e\n\u003cp data-start=\"2847\" data-end=\"2879\"\u003eTrade Finance Fraud Prevention\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2880\" data-end=\"2907\"\u003e\n\u003cp data-start=\"2884\" data-end=\"2907\"\u003eExport Customer Service\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"2909\" data-end=\"2912\"\u003e\n\u003ch3 data-start=\"2914\" data-end=\"2948\"\u003e👤 Who This Certificate Is For\u003c\/h3\u003e\n\u003cul data-start=\"2950\" data-end=\"3172\"\u003e\n\u003cli data-start=\"2950\" data-end=\"2991\"\u003e\n\u003cp data-start=\"2952\" data-end=\"2991\"\u003eExport customer service professionals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2992\" data-end=\"3041\"\u003e\n\u003cp data-start=\"2994\" data-end=\"3041\"\u003eInternational sales \u0026amp; logistics support teams\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3042\" data-end=\"3070\"\u003e\n\u003cp data-start=\"3044\" data-end=\"3070\"\u003eBack-office export staff\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3071\" data-end=\"3123\"\u003e\n\u003cp data-start=\"3073\" data-end=\"3123\"\u003eGraduates entering the export or logistics field\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3124\" data-end=\"3172\"\u003e\n\u003cp data-start=\"3126\" data-end=\"3172\"\u003eEntrepreneurs managing their own global orders\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3174\" data-end=\"3177\"\u003e\n\u003ch3 data-start=\"3179\" data-end=\"3201\"\u003e📦 What’s Included\u003c\/h3\u003e\n\u003cul data-start=\"3203\" data-end=\"3475\"\u003e\n\u003cli data-start=\"3203\" data-end=\"3266\"\u003e\n\u003cp data-start=\"3205\" data-end=\"3266\"\u003eFull access to all 36 courses in a structured learning path\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3267\" data-end=\"3317\"\u003e\n\u003cp data-start=\"3269\" data-end=\"3317\"\u003eApprox. 80 hours of CPD-accredited training\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3318\" data-end=\"3362\"\u003e\n\u003cp data-start=\"3320\" data-end=\"3362\"\u003eSelf-paced online format — start anytime\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3363\" data-end=\"3418\"\u003e\n\u003cp data-start=\"3365\" data-end=\"3418\"\u003eCertificate of Completion (printable and shareable)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3419\" data-end=\"3443\"\u003e\n\u003cp data-start=\"3421\" data-end=\"3443\"\u003eAccess for 24 months\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3444\" data-end=\"3475\"\u003e\n\u003cp data-start=\"3446\" data-end=\"3475\"\u003eTechnical support if needed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3477\" data-end=\"3480\"\u003e\n\u003cp data-start=\"3507\" data-end=\"3567\"\u003e✔️ CPD Certified | 🕒 80 Hours | 🎓 Printable Certificate\u003c\/p\u003e\n\u003chr data-start=\"3569\" data-end=\"3572\"\u003e\n\u003ch3 data-start=\"3574\" data-end=\"3593\"\u003e🔐 Enroll Now\u003c\/h3\u003e\n\u003cp data-start=\"3594\" data-end=\"3816\"\u003eClick \u003cstrong data-start=\"3600\" data-end=\"3615\"\u003eAdd to Cart\u003c\/strong\u003e to begin your journey toward becoming a skilled and confident export customer service professional. This certificate opens the door to new opportunities in international business and global logistics.\u003c\/p\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Certificate in Export Customer Service\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-program-related-cpd --\u003e\n\u003cdiv class=\"ebsi-related-cpd\"\u003e\n\u003ch3\u003eRelated CPD Courses\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/customer-care\"\u003eCustomer Care\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/export-documentation\"\u003eExport Documentation\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":55171242623324,"sku":"CECS","price":600.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/files\/ExportCustomerServiceCertCover.png?v=1754251455"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/collections\/Export-Marketing.png?v=1793263019","url":"https:\/\/www.ebsiamericas.com\/collections\/export-marketing.oembed","provider":"eBSI Export Academy","version":"1.0","type":"link"}