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CPD Course
Blog Marketing
Develop practical knowledge and confidence in Blog Marketing. Blog Marketing The term blog is a contraction of the term Web Log - and has been a tool for many years to create content in a more informal manner than that normally needed for formal website pages. Blogs are a great tool to use...
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Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Blog Marketing.
Blog Marketing The term blog is a contraction of the term Web Log - and has been a tool for many years to create content in a more informal manner than that normally needed for formal website pages. Blogs are a great tool to use on your website to keep your visitors informed on topics of importance to your business. Managing a blog and marketing through a blog is a challenging task and this three hour course...
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Blog Marketing.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
Blog Marketing
The term blog is a contraction of the term Web Log - and has been a tool for many years to create content in a more informal manner than that normally needed for formal website pages. Blogs are a great tool to use on your website to keep your visitors informed on topics of importance to your business. Managing a blog and marketing through a blog is a challenging task and this three hour course teaches you techniques on utilizing your blog as a part of your marketing strategy.
Completing this course will confer 3 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Unit Contents:
1. Expert Blogging 1
In this topic you will cover:
1. Expert Blogging 1
1.1 Introduction
1.2 Choosing Your Niche Market
1.3 Keyword Swipe File
1.4 Setting Up Your Blog
1.5 Monetizing Your Blog
1.6 Maximizing Your Income
2. Expert Blogging 2
In this topic you will cover:
2. Expert Blogging 2
2.1 Introduction
2.2 Finding Your Niche Market
2.3 Your Keyword Swipe File
2.4 How To Set Up Your Blog
2.5 How To Make Money From Your Blog
2.6 Maximizing Your Blogging Revenue
2.7 Wrap Up
3. Private Blog Network
In this topic you will cover:
3. Private Blog Network
3.1 Introduction
3.2 Sources for buying domains
3.3 Criteria of Buying domain names
3.4 Buy relevant domains
3.5 Finding hosting for PBN
3.6 PBN site setup
3.7 PBN SECURE site setup - OPTIONAL
3.8 PBN with other backlinks to get better rank
3.9 Conclusion
3.10 Conference Call
4. Wordpress Blog Setup
In this topic you will cover:
4. Wordpress Blog Setup
4.1 Starting a Blog on Wordpress
4.2 Installing Wordpress On Your Own Site 1
4.3 Installing Wordpress On Your Own Site 2
4.4 Installing New Themes On Wordpress
4.5 Designing Your Own Wordpress Theme Using Lubith
4.6 5 Must Have Plugins On Your WP Blog
4.7 Where to Find The Best Affiliate Product To Promote
4.8 Creating a Review Copy of Your Blog
4.9 Guest Posting
4.10 Beyond Blogging
5. Celebrity Blogging
In this topic you will cover:
5. Celebrity Blogging
5.1 Introduction
5.2 Finding a Domain Name
5.3 Find a Web Host
5.4 Wordpress Setup Using Fantastico
5.5 Manual Wordpress Setup
5.6 Theme Installation
5.7 Plugin Installation
5.8 Customizing Theme
5.9 Backlink with Blog Comments
5.10 SEO Plugins
5.11 Writing Unique Posts
5.12 Branding Pages
Continue your learning
Part of this learning pathway: Internet Marketing
Learners also take: CPA Marketing | Kindle Marketing | Local Marketing
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Blog Marketing
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.