{"product_id":"blog-marketing","title":"Blog Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Blog Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlog Marketing The term blog is a contraction of the term Web Log - and has been a tool for many years to create content in a more informal manner than that normally needed for formal website pages. Blogs are a great tool to use on your website to keep your visitors informed on topics of importance to your business. Managing a blog and marketing through a blog is a challenging task and this three hour course...\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Blog Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBlog Marketing\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eThe term blog is a contraction of the term Web Log - and has been a tool for many years to create content in a more informal manner than that normally needed for formal website pages.  Blogs are a great tool to use on your website to keep your visitors informed on topics of importance to your business.  Managing a blog and marketing through a blog is a challenging task and this three hour course teaches you techniques on utilizing your blog as a part of your marketing strategy.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Expert Blogging 1\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Expert Blogging 1\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 Choosing Your Niche Market\u003cbr\u003e1.3 Keyword Swipe File\u003cbr\u003e1.4 Setting Up Your Blog\u003cbr\u003e1.5 Monetizing Your Blog\u003cbr\u003e1.6 Maximizing Your Income\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Expert Blogging 2\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Expert Blogging 2\u003cbr\u003e2.1 Introduction\u003cbr\u003e2.2 Finding Your Niche Market\u003cbr\u003e2.3 Your Keyword Swipe File\u003cbr\u003e2.4 How To Set Up Your Blog\u003cbr\u003e2.5 How To Make Money From Your Blog\u003cbr\u003e2.6 Maximizing Your Blogging Revenue\u003cbr\u003e2.7 Wrap Up\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Private Blog Network\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. Private Blog Network\u003cbr\u003e3.1 Introduction\u003cbr\u003e3.2 Sources for buying domains\u003cbr\u003e3.3 Criteria of Buying domain names\u003cbr\u003e3.4 Buy relevant domains\u003cbr\u003e3.5 Finding hosting for PBN\u003cbr\u003e3.6 PBN site setup\u003cbr\u003e3.7 PBN SECURE site setup - OPTIONAL\u003cbr\u003e3.8 PBN with other backlinks to get better rank\u003cbr\u003e3.9 Conclusion\u003cbr\u003e3.10 Conference Call\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. Wordpress Blog Setup\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4. Wordpress Blog Setup\u003cbr\u003e4.1 Starting a Blog on Wordpress\u003cbr\u003e4.2 Installing Wordpress On Your Own Site 1\u003cbr\u003e4.3 Installing Wordpress On Your Own Site 2\u003cbr\u003e4.4 Installing New Themes On Wordpress\u003cbr\u003e4.5 Designing Your Own Wordpress Theme Using Lubith\u003cbr\u003e4.6 5 Must Have Plugins On Your WP Blog\u003cbr\u003e4.7 Where to Find The Best Affiliate Product To Promote\u003cbr\u003e4.8 Creating a Review Copy of Your Blog\u003cbr\u003e4.9 Guest Posting\u003cbr\u003e4.10 Beyond Blogging\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e5. Celebrity Blogging\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e5. Celebrity Blogging\u003cbr\u003e5.1 Introduction\u003cbr\u003e5.2 Finding a Domain Name\u003cbr\u003e5.3 Find a Web Host\u003cbr\u003e5.4 Wordpress Setup Using Fantastico\u003cbr\u003e5.5 Manual Wordpress Setup\u003cbr\u003e5.6 Theme Installation\u003cbr\u003e5.7 Plugin Installation\u003cbr\u003e5.8 Customizing Theme\u003cbr\u003e5.9 Backlink with Blog Comments\u003cbr\u003e5.10 SEO Plugins\u003cbr\u003e5.11 Writing Unique Posts\u003cbr\u003e5.12 Branding Pages\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/cpa-marketing\"\u003eCPA Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/kindle-marketing\"\u003eKindle Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/local-marketing\"\u003eLocal Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Blog Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35336332542112,"sku":"ACIM-A007","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639445340,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639478108,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A007-BlogMarketingcover.png?v=1595906013","url":"https:\/\/www.ebsiamericas.com\/products\/blog-marketing","provider":"eBSI Export Academy","version":"1.0","type":"link"}