{"product_id":"branding-creating-and-managing-your-corporate-brand","title":"Creating and Managing Your Corporate Brand","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Creating and Managing Your Corporate Brand.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour brand is the vehicle that propels your product or service into your customers' lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the core principles and practical approaches covered in Creating and Managing Your Corporate Brand.\u003c\/li\u003e\n\u003cli\u003eRecognise situations where those approaches can improve workplace decisions or performance.\u003c\/li\u003e\n\u003cli\u003eApply the course ideas more confidently in day-to-day professional situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eYour brand is the vehicle that propels your product or service into your customers' lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis course will get you started on the road to creating a perfect brand. The first part of the course will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer. The second part will focus on how to put your brand out there in the right way. We'll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eAfter you complete this course, you will be able to:\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDefine what a brand is (particularly a strong brand) and what branding is about.\u003c\/li\u003e\n\u003cli\u003eDefine various types of brand architecture and brand extension.\u003c\/li\u003e\n\u003cli\u003eIdentify your brand's products, the features of those products, and their values.\u003c\/li\u003e\n\u003cli\u003eWrite a mission, vision, and style statement for a brand.\u003c\/li\u003e\n\u003cli\u003eDescribe the basics of positioning a brand.\u003c\/li\u003e\n\u003cli\u003eUnderstand the basics of creating a visual identity, including a brand name, slogan, and logo.\u003c\/li\u003e\n\u003cli\u003eHelp your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.\u003c\/li\u003e\n\u003cli\u003eEffectively plan an internal and external brand launch.\u003c\/li\u003e\n\u003cli\u003eMonitor and evaluate your brand, and understand how to respond to the results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cform novalidate=\"novalidate\" class=\"form-horizational ng-pristine ng-valid\" action=\"https:\/\/ebsi.learnupon.com\/courses\/3002371\/details\" name=\"course_form\" method=\"post\" post-form-no-ajax=\"\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003csection\u003e\n\u003cdiv class=\"ng-scope\" ng-if=\"!!course.objectives\"\u003e\n\u003cdiv class=\"ck-editor-content ng-binding\" trust=\"\" bind-html-compile=\"course.objectives\"\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ck-editor-content ng-binding\" trust=\"\" bind-html-compile=\"course.objectives\"\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eCourse Topics:\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession One: Course Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eLearning Objectives \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 2: Defining Branding\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDefining Brands and Branding\u003c\/li\u003e\n\u003cli\u003eWhat is a Brand?\u003c\/li\u003e\n\u003cli\u003eWhy a Brand?\u003c\/li\u003e\n\u003cli\u003eWhat's in a Brand?\u003c\/li\u003e\n\u003cli\u003eWhat is Branding, Then?\u003c\/li\u003e\n\u003cli\u003eWhy Branding is the Most Important Investment a Company Can Make\u003c\/li\u003e\n\u003cli\u003eA Strong Brand\u003c\/li\u003e\n\u003cli\u003eCharacteristics of a Strong Brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 3: What Are You All About?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eIdentifying Your Products and Features\u003c\/li\u003e\n\u003cli\u003eProducts and Features\u003c\/li\u003e\n\u003cli\u003eIdentifying Your Values\u003c\/li\u003e\n\u003cli\u003eStep One: Brainstorming\u003c\/li\u003e\n\u003cli\u003eStep Two: Narrowing It Down\u003c\/li\u003e\n\u003cli\u003eStep Three: Add Some Polish\u003c\/li\u003e\n\u003cli\u003eIndividual Exercise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 4: Creating a Mission\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat a Mission Statement is All About\u003c\/li\u003e\n\u003cli\u003eTime for Reflection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 5: Creating a Vision of the Future\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eCreating a Vision of the Future\u003c\/li\u003e\n\u003cli\u003eOne Year\u003c\/li\u003e\n\u003cli\u003eThree Years\u003c\/li\u003e\n\u003cli\u003eFive Years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 6: Positioning Your Brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePositioning Your Brand\u003c\/li\u003e\n\u003cli\u003ePositioning Workout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 7: Developing Your Style\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWriting a Style Statement\u003c\/li\u003e\n\u003cli\u003eStyle Words\u003c\/li\u003e\n\u003cli\u003eStyle Exercise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 8: Developing a Brand Name and Slogan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eThe Forward-Facing Elements\u003c\/li\u003e\n\u003cli\u003eDeveloping Your Brand Name\u003c\/li\u003e\n\u003cli\u003eBrand Names\u003c\/li\u003e\n\u003cli\u003eDeciding on a Name\u003c\/li\u003e\n\u003cli\u003eDeveloping a Slogan\u003c\/li\u003e\n\u003cli\u003eConnecting the Taglines\u003c\/li\u003e\n\u003cli\u003eCreating Your Slogan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 9: Creating a Visual Identity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eHow People Will See Your Images\u003c\/li\u003e\n\u003cli\u003eChoosing a Color\u003c\/li\u003e\n\u003cli\u003eAnother View of the Spectrum\u003c\/li\u003e\n\u003cli\u003eColors of the World\u003c\/li\u003e\n\u003cli\u003eFonts\u003c\/li\u003e\n\u003cli\u003eTypes of Visual Identities\u003c\/li\u003e\n\u003cli\u003eSimple Pictorial Mark\u003c\/li\u003e\n\u003cli\u003eLetterform\u003c\/li\u003e\n\u003cli\u003eWordmark\u003c\/li\u003e\n\u003cli\u003eEmblems\u003c\/li\u003e\n\u003cli\u003ePop Culture Test\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 10: Living Your Brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eTransforming Your Employees into Ambassadors\u003c\/li\u003e\n\u003cli\u003eUnderstanding Touchpoints\u003c\/li\u003e\n\u003cli\u003eCreating a Unique Experience at Each Touchpoint\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 11: Connecting with Customers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eTen Winning Ideas\u003c\/li\u003e\n\u003cli\u003eImplementing Connections Ideas 1 and 2\u003c\/li\u003e\n\u003cli\u003eImplementing Connections Ideas 3 and 4\u003c\/li\u003e\n\u003cli\u003eImplementing Connections Ideas 5 and 6\u003c\/li\u003e\n\u003cli\u003eImplementing Connections Ideas 7 and 8\u003c\/li\u003e\n\u003cli\u003eImplementing Connections Ideas 9 and 10\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 12: Launching Your Brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eTypes of Launches\u003c\/li\u003e\n\u003cli\u003eInternal Launch\u003c\/li\u003e\n\u003cli\u003eCommunicating an Internal Launch\u003c\/li\u003e\n\u003cli\u003eExternal Launch\u003c\/li\u003e\n\u003cli\u003eCommunicating an External Launch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 13: Taking Your Brand's Pulse\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eTaking Your Brand's Pulse\u003c\/li\u003e\n\u003cli\u003eImproving Your Brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 14: Performing a SWOT Analysis\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat Does SWOT Stand For?\u003c\/li\u003e\n\u003cli\u003eWhat Should It Consider?\u003c\/li\u003e\n\u003cli\u003eExample: Sample SWOT Analysis\u003c\/li\u003e\n\u003cli\u003eUsing the SWOT\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 15: Measuring Brand Health with a Balanced Scorecard\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eAbout the Balanced Scorecard\u003c\/li\u003e\n\u003cli\u003eScorecard Example\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 16: Middleton's Brand Matrix\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eUnderstanding the Matrix\u003c\/li\u003e\n\u003cli\u003eUsing the Matrix\u003c\/li\u003e\n\u003cli\u003eA Matrix Analysis\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 17: Interpreting Evaluation Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eSigns of Trouble\u003c\/li\u003e\n\u003cli\u003eChoosing a Course of Action\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 18: Keeping the Brand Alive\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhen to Refresh?\u003c\/li\u003e\n\u003cli\u003eBrand Refreshes\u003c\/li\u003e\n\u003cli\u003eRe-Launching the Brand\u003c\/li\u003e\n\u003cli\u003eTaking on a Total Re-Brand\u003c\/li\u003e\n\u003cli\u003eRe-Branding\u003c\/li\u003e\n\u003cli\u003eRe-Branding Your Company\u003c\/li\u003e\n\u003cli\u003eCase Study: Revitalizing Acme Widgets Inc.\u003c\/li\u003e\n\u003cli\u003eCase Study Questions, Part 1\u003c\/li\u003e\n\u003cli\u003eCase Study Questions, Part 2\u003c\/li\u003e\n\u003cli\u003eDiscussing the Case Study\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e \u003cstrong\u003eSession 19: Going Beyond the Brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eUnderstanding Brand Architecture: Umbrella or Family Brand\u003c\/li\u003e\n\u003cli\u003eUnderstanding Brand Architecture: Endorsed Brands\u003c\/li\u003e\n\u003cli\u003eUnderstanding Brand Architecture: Individual Brands\u003c\/li\u003e\n\u003cli\u003eUnderstanding Brand Extension\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/sales-and-marketing\"\u003eSales \u0026amp; Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-sme-academy\"\u003eeBSI SME Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/sales-and-marketing\"\u003eSales \u0026amp; Marketing\u003c\/a\u003e \u0026gt; Creating and Managing Your Corporate Brand\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/sales-and-marketing\"\u003eSales \u0026amp; Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-sme-academy\"\u003eeBSI SME Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":42926751416498,"sku":"VS-139","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260655501660,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260655534428,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/Branding-CreatingandManagingYourCorporateBrand.png?v=1677549454","url":"https:\/\/www.ebsiamericas.com\/products\/branding-creating-and-managing-your-corporate-brand","provider":"eBSI Export Academy","version":"1.0","type":"link"}