{"product_id":"building-a-brand-on-social-media","title":"Building a Brand on Social Media","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Building a Brand on Social Media.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour brand speaks for your company and its products and\/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Building a Brand on Social Media.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eYour brand speaks for your company and its products and\/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eWhether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eAfter you complete this course, you will be able to:\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDefine terms related to social media branding.\u003c\/li\u003e\n\u003cli\u003eCreate a strategy for your social media brand.\u003c\/li\u003e\n\u003cli\u003eDescribe various social media platforms and identify what platforms fit your brand.\u003c\/li\u003e\n\u003cli\u003eCommunicate effectively over social media.\u003c\/li\u003e\n\u003cli\u003eDeal with negative feedback and criticism.\u003c\/li\u003e\n\u003cli\u003eCreate a social media playbook to guide brand ambassadors.\u003c\/li\u003e\n\u003cli\u003eEvaluate your brand strength and revise your strategy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eCourse Topics:\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession One: Course Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eLearning Objectives \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 2: Defining the Terms\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat is Branding?\u003c\/li\u003e\n\u003cli\u003eWhat’s in a Brand?\u003c\/li\u003e\n\u003cli\u003eWhat is Social Media?\u003c\/li\u003e\n\u003cli\u003eThe Rise of Social Media\u003c\/li\u003e\n\u003cli\u003eWhat is Social Media Branding?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 3: Building Your Social Media Branding Strategy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eKey Ingredients for Your Branding Strategy\u003c\/li\u003e\n\u003cli\u003eWhat Do You Want the Brand to Say?\u003c\/li\u003e\n\u003cli\u003eWhat is the Brand Saying Now?\u003c\/li\u003e\n\u003cli\u003eHow Will the Brand Come to Life?\u003c\/li\u003e\n\u003cli\u003eWhat Resources Will We Have?\u003c\/li\u003e\n\u003cli\u003eHow Will We Evaluate Our Progress?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 4: Identifying Your Social Media Audience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBuilding an Audience Profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 5: The Key Social Media Platforms\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eChoosing the Right Platform for Your Brand\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003cli\u003eLooking at the Options\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 6: Creating Brand-Focused Messages\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat’s In a Message?\u003c\/li\u003e\n\u003cli\u003eLooking at the Messages, Part One\u003c\/li\u003e\n\u003cli\u003eLooking at the Messages, Part Two\u003c\/li\u003e\n\u003cli\u003eLooking at the Messages, Part Three\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003cli\u003eDealing with Negative Feedback, Part One\u003c\/li\u003e\n\u003cli\u003eDealing with Negative Feedback, Part Two\u003c\/li\u003e\n\u003cli\u003eCase Study: United Breaks Guitars… And Their Brand\u003c\/li\u003e\n\u003cli\u003eIf You Break It, Then Fix It\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 7: Building Customer Trust\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 8: Developing a Communication Strategy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDeveloping Social Media Guidelines for Your Brand\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003cli\u003eLetting Others Speak For You\u003c\/li\u003e\n\u003cli\u003eCase Study: The Fiskateers\u003c\/li\u003e\n\u003cli\u003eBuilding Partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 9: Reviewing and Revising\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eEvaluation Tools\u003c\/li\u003e\n\u003cli\u003eSigns of Trouble\u003c\/li\u003e\n\u003cli\u003eChoosing a Course of Action\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cform novalidate=\"novalidate\" class=\"form-horizational ng-pristine ng-valid\" action=\"https:\/\/ebsi.learnupon.com\/courses\/3002371\/details\" name=\"course_form\" method=\"post\" post-form-no-ajax=\"\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003csection\u003e\n\u003cdiv class=\"ng-scope\" ng-if=\"!!course.objectives\"\u003e\n\u003cdiv class=\"ck-editor-content ng-binding\" trust=\"\" bind-html-compile=\"course.objectives\"\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/social-media-and-your-business\"\u003eSocial Media and Your Business\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Building a Brand on Social Media\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eRelated eBSI learning pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-sme-academy\"\u003eeBSI SME Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/sales-and-marketing\"\u003eSales \u0026amp; Marketing\u003c\/a\u003e\u003c\/p\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":42926763180210,"sku":"VS-140","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260655567196,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260655599964,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/BuildingaBrandonSocialMedia.png?v=1677549651","url":"https:\/\/www.ebsiamericas.com\/products\/building-a-brand-on-social-media","provider":"eBSI Export Academy","version":"1.0","type":"link"}