{"product_id":"business-development-on-linkedin","title":"Business Development on LinkedIn","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Business Development on LinkedIn.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis course teaches how to use LinkedIn to build a network of professionals which can be use in finding clients for your business and to promote your services. This course is made up of two hours online training. Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in Business Development on LinkedIn with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #333333; font-family: Roboto, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e\u003ciframe height=\"315\" width=\"560\" src=\"https:\/\/www.youtube.com\/embed\/aw8ICNEBdAk\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis course teaches how to use LinkedIn to build a network of professionals which can be use in finding clients for your business and to promote your services.\u003cbr\u003e\u003cbr\u003eThis course is made up of two hours online training. \u003cbr\u003e\u003cbr\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eCourse Contents\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003eHour 1:\u003cbr\u003e1. Linkedin Marketing Basics\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1.1 Overview\u003cbr\u003e1.2 Pricing\u003cbr\u003e1.3 LinkedIn As A Search Engine\u003cbr\u003e1.4 Your LinkedIn Profile - Part 1\u003cbr\u003e1.5 Your LinkedIn Profile - Part 2\u003cbr\u003e1.6 Your LinkedIn Settings - Part 1\u003cbr\u003e1.7 Your Linked In Settings - Part 2\u003cbr\u003e1.8 Your Personalized LinkedIn URL\u003cbr\u003e1.9 Your Company Page\u003cbr\u003e1.10 Your Newsfeed\u003cbr\u003e1.11 Importing Your Contacts\u003cbr\u003e1.12 Making New Connections\u003cbr\u003e1.13 Accepting Invitations\u003cbr\u003e1.14 Managing Notifications\u003cbr\u003e1.15 Posting Written Content\u003cbr\u003e1.16 Posting Audio and Video\u003cbr\u003e1.17 Your SSI Ranking\u003cbr\u003e1.18 Participation in Groups\u003cbr\u003e1.19 Creating Groups\u003cbr\u003e1.20 Conclusion\u003cbr\u003e\u003cbr\u003eHour 2\u003cbr\u003e\u003cbr\u003e2. Linkedin Marketing Advanced\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2.1 Overview\u003cbr\u003e2.2 Deciding On A Target Market\u003cbr\u003e2.3 Upgrades and Categories - Part 1\u003cbr\u003e2.4 Upgrades adn Categories - Part 2\u003cbr\u003e2.5 Understanding and Using In-Mail\u003cbr\u003e2.6 Attraction Vs. Cold Messaging\u003cbr\u003e2.7 Who Viewed Your Profile\u003cbr\u003e2.8 Optimizing Your Posts\u003cbr\u003e2.9 Optimizing Your Engagement\u003cbr\u003e2.10 Accepting New Requests - Part 1\u003cbr\u003e2.11 Accepting New Requests - Part 2\u003cbr\u003e2.12 Using Sales Navigator - Part 1\u003cbr\u003e2.13 Using Sales Navigator - Part 2\u003cbr\u003e2.14 Inviting New Connections - Part 1\u003cbr\u003e2.15 Inviting New Connections - Part 2\u003cbr\u003e2.16 Posting Company Branded Content\u003cbr\u003e2.17 Posting Your Company's Job\u003cbr\u003e2.18 How to Look for A Job On LinkedIn\u003cbr\u003e2.19 How to Look for a Client On Linkedin\u003cbr\u003e2.20 Conclusion\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Business Development on LinkedIn\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35156843200672,"sku":"DM-004","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260638265692,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260638298460,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/DM-004BusinessDevelopmentonLinkedIn-title.png?v=1595002506","url":"https:\/\/www.ebsiamericas.com\/products\/business-development-on-linkedin","provider":"eBSI Export Academy","version":"1.0","type":"link"}