{"product_id":"conversion-strategies","title":"Conversion Strategies","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Conversion Strategies.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConversion Strategies The key factor for any website is its conversion rate. If your website doesn't convert you won't make any money. This three hour course teaches you techniques in order to boost sales conversions as part of your Marketing Strategy.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Conversion Strategies.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eConversion Strategies\u003c\/strong\u003e\u003cbr\u003eThe key factor for any website is its conversion rate.  If your website doesn't convert you won't make any money.  This three hour course teaches you techniques in order to boost sales conversions as part of your Marketing Strategy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1.Traffic \u0026amp; Sales Conversion 1\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Traffic \u0026amp; Sales Conversion 1\u003cbr\u003e1. 1 Introduction\u003cbr\u003e1. 2 All About Conversion Rates\u003cbr\u003e1. 3 Sales Letter Conversions\u003cbr\u003e1. 4 Multi-Variant And Split Testing\u003cbr\u003e1. 5 Adsense ClickThroughs\u003cbr\u003e1. 6 CPA Conversions\u003cbr\u003e1. 7 Affiliate Conversions\u003cbr\u003e1. 8 Autoresponder Conversions\u003cbr\u003e1. 9 Testing And Tracking\u003cbr\u003e1. 10 Google Analytics and Awstats\u003cbr\u003e1. 11 Summary\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Traffic \u0026amp; Sales Conversion 2\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Traffic \u0026amp; Sales Conversion2 \u003cbr\u003e2.1 Introduction how to increase conversions in your marketing\u003cbr\u003e2.2 Top Producers Converting Products\u003cbr\u003e2.3 Copywriting 1\u003cbr\u003e2.4 Copywriting 2\u003cbr\u003e2.5 Increasing Conversions In Your EMail 1\u003cbr\u003e2.6 Increasing Conversions In Your EMail 2\u003cbr\u003e2.7 Increasing Conversions On Squeeze Pages 1\u003cbr\u003e2.8 Increasing Conversions On Squeeze Pages 2\u003cbr\u003e2.9 Increasing Conversions In The Sales Process\u003cbr\u003e2.10 Blogging Conversions 1\u003cbr\u003e2.11 Blogging Conversions 2\u003cbr\u003e2.12 AIDA Formula\u003cbr\u003e2.13 Conclusion 1\u003cbr\u003e2.14 Conclusion 2\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Sales Letter Formula\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. Sales Letter Formula\u003cbr\u003e3.1 Overview Sales Letter Formula\u003cbr\u003e3.2 The Formula Revealed\u003cbr\u003e3.3 The Pre Headline\u003cbr\u003e3.4 The Headline\u003cbr\u003e3.5 Video Call To Action\u003cbr\u003e3.6 The Big Why\u003cbr\u003e3.7 The Pain An Problem Of The Prospect\u003cbr\u003e3.8 Product As The Solution\u003cbr\u003e3.9 Product Description\u003cbr\u003e3.10 Outline Content 1\u003cbr\u003e3.11 Outline Content 2\u003cbr\u003e3.12 Benefit Bullets\u003cbr\u003e3.13 Fast Action Bonuses\u003cbr\u003e3.14 Money Back Guarantee\u003cbr\u003e3.15 Scarcity\u003cbr\u003e3.16 Call To Action\u003cbr\u003e3.17 Embedding Videos\u003cbr\u003e3.18 Video Sales Letter\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Conversion Strategies\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35360113590432,"sku":"ACIM-B003","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639707484,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639740252,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B003-ConversionStrategiesCover.png?v=1595993014","url":"https:\/\/www.ebsiamericas.com\/products\/conversion-strategies","provider":"eBSI Export Academy","version":"1.0","type":"link"}