{"product_id":"copywriting","title":"Copywriting","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Copywriting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCopywriting Objectives: This three hour course teaches you the skills in writing, primarily that you are able to engage a reader, cause them to think about specific situations and motivate them into taking action based on providing them with a solution to an existing problem.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Copywriting.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eCopywriting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eObjectives:\u003c\/strong\u003e This three hour course teaches you the skills in writing, primarily that you are able to engage a reader, cause them to think about specific situations and motivate them into taking action based on providing them with a solution to an existing problem. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Copywriting Overview\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1 Overview on Copywriting\u003cbr\u003e1.1 Avoiding A Strikeout\u003cbr\u003e1.2 Pitching the Perfect Game\u003cbr\u003e1.3 Homerun Sales Page Construction\u003cbr\u003e1.4 Hitting A Grand Slam\u003cbr\u003e1.5 Homerun Swipe\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Copywriting Strategies\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2 Copywriting Strategies\u003cbr\u003e2.1 Lead Generation Strategies\u003cbr\u003e2.2 Lead Management Tactics\u003cbr\u003e2.3 Unique Selling Proposition\u003cbr\u003e2.4 Crafting Your Secret Offer\u003cbr\u003e2.5 The Close\u003cbr\u003e2.6 Leveling Up\u003cbr\u003e2.7 Killer Copy Blueprint\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Creating Your Salesletter\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3 Creating Your Salesletter\u003cbr\u003e3.1 Introduction\u003cbr\u003e3.2 Identifying Your Prospect\u003cbr\u003e3.3 Salesletter Format 1\u003cbr\u003e3.4 Salesletter Format 2\u003cbr\u003e3.5 Writing Your Salesletter 1\u003cbr\u003e3.6 Writing Your Salesletter 2\u003cbr\u003e3.7 Real Life Examples\u003cbr\u003e3.8 Closing\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. In-depth Copywriting\u003c\/strong\u003e \u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4 In-depth Copywriting \u003cbr\u003e4.1 Introduction\u003cbr\u003e4.2 Researching Before Writing\u003cbr\u003e4.3 Importance of a Headline\u003cbr\u003e4.4 Headline Example 1\u003cbr\u003e4.5 Headline Example 2\u003cbr\u003e4.6 Headline Example 3\u003cbr\u003e4.7 Headline Example 4\u003cbr\u003e4.8 Headline Example 5\u003cbr\u003e4.9 Headline Example 6\u003cbr\u003e4.10 Headline Example 7\u003cbr\u003e4.11 Purpose of the Sub-Headline\u003cbr\u003e4.12 Opening Paragraph\u003cbr\u003e4.13 Introduction of Product\u003cbr\u003e4.14 Get them Excited\u003cbr\u003e4.15 Testimonials\u003cbr\u003e4.16 Show People What They Will Get\u003cbr\u003e4.17 How Much Does It Cost?\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e5. Split Testing\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e5 Split Testing\u003cbr\u003e5.1 Introduction\u003cbr\u003e5.2 Sales Copy\u003cbr\u003e5.3 Sales Video\u003cbr\u003e5.4 Webinar \u003cbr\u003e5.5 Emails\u003cbr\u003e5.6 Facebook Ads\u003cbr\u003e\u003cbr\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Copywriting\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35541127135392,"sku":"ACIM-B004","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639773020,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639805788,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B004-Copywritingcover.png?v=1596771288","url":"https:\/\/www.ebsiamericas.com\/products\/copywriting","provider":"eBSI Export Academy","version":"1.0","type":"link"}