{"product_id":"country-image","title":"Country Image","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Country Image.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe influence of country image on export transactions is a very significant piece of information which should be taken into account by the exporter. The image of a country in a foreign market depends on many factors, among them being foreign policy, and of course, trade promotional policy, carried out by governments in order to improve this image.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in Country Image.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eThe influence of country image on export transactions is a very significant piece of information which should be taken into account by the exporter.  The image of a country in a foreign market depends on many factors, among them being foreign policy, and of course, trade promotional policy, carried out by governments in order to improve this image. \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThe exporter should find out how his own country image is portrayed in the target market.  If this image is positive, the most logical thing would be to use this image in the exporters favour in marketing plans.  If the image is negative,  then we need to use the marketing mix to draw the importer or consumer's attention towards other variables of marketing.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will learn about the influence of a country's image on its perception in export markets.  \u003cbr\u003eThis will be achieved by:\u003cbr\u003e- Examining what is a country's international image\u003cbr\u003e- Analysing how we can use our country image to promote export sales\u003cbr\u003e- Detailing the factors which influence a country's image abroad.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 What is a Country's Brand Image?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Country's Brand Image. Germany\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Country's Brand Image\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Country's Brand Image. Association of Ideas\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. COUNTRY OF ORIGIN HYPOTHESES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Global Approach - Glocalization\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Country's Brand Image. Don't waste your time\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Nation Branding - Magic Formula?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 The Factors of the Element. C = Country\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Status of Existing Players in Market\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Branding Europe\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Country Branding – In Practice\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1- Country of Origin and its Impact on Brand\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2- Country Image and International Trade\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3- Relationship between Country of Origin, Brand Image and Customer Purchase Intentions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4- Customers Product Evaluations in Emerging Markets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Country Image\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368631259199,"sku":"ITS-01-EMO-005","price":66.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260487074140,"sku":null,"price":275.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260487106908,"sku":null,"price":440.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_40022d28-e13e-49d9-8660-f6fe0e458cca.png?v=1603470543","url":"https:\/\/www.ebsiamericas.com\/products\/country-image","provider":"eBSI Export Academy","version":"1.0","type":"link"}