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CPD Course
Creating a Google AdWords Campaign
Develop practical knowledge and confidence in Creating a Google AdWords Campaign. Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords...
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Course Description
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Creating a Google AdWords Campaign.
Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Use the key features and workflows covered in Creating a Google AdWords Campaign with greater confidence.
- Apply the tools and techniques to practical business tasks.
- Recognise common mistakes and work more efficiently in day-to-day use.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Study time: approximately 2 hours.
- Format: self-paced online learning.
- Professional development: CPD course.
Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
After you complete this course, you will be able to:
- Define Google AdWords and pay per click.
- Set up keywords lists and groups.
- Find tracking and statistical information.
- Describe conversions from clickthroughs.
- Decide whether you will write your own ads or enlist help.
Course Topics:
Session One: Course Overview
- Learning Objectives
Session 2: Understanding AdWords Lingo
- First Up, SEO
- Getting To Know The Terms
- How It Works
- How It Works
- AdWords Defined
- Required Elements for an AdWords Campaign
- How PPC Works
- Making Connections
Session 3: Creating an AdWords Strategy
- Planning
- Research Your Market
- Accessing the Keyword Tool
- Using the Keyword Tool
- Define Your Ideal Customer
- Choosing Keywords
- Bull's-Eye Keywords
- Test Run
- Take Two!
- Getting Good with Keywords
- Phrase Matches
- Exact Matches
- Modified Broad Matches
- Long Tail and Short Tail
- Understanding Ad Groups
- Sample Plan
- Next Steps
- Sample Keywords List
- Remove Clutter
Session 4: Creating a PPC Campaign
- Setting Your PPC Budget
- Making Connections
- What is the Quality Score
- What is the Quality Score
- Quality Score Breakdown
- Increasing Your Score
Session 5: Designing Your Ads
- Choosing Your Language
- The Purpose of Your Ad
- Persuasive Techniques
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Keeping Your Eyes Open
- Structuring your Ad
Session 6: Looking at Success
- Understanding Key Metrics
- Conversion Rates
- Conversion Rates
- Higher Clickthrough Rates (CTR) Help
- Cost Per Action Bidding
- Setting Up Split Tests
- Using Google’s Display Network (GDN)
- Why Do You Need To Know About GDN
- When to Ask for Help
- To Be Continued
- Case Study AdWords Express
Continue your learning
Part of this learning pathway: Internet Marketing
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Creating a Google AdWords Campaign
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.