{"product_id":"creating-a-google-adwords-campaign","title":"Creating a Google AdWords Campaign","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Creating a Google AdWords Campaign.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMany companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in Creating a Google AdWords Campaign with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eMany companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eAfter you complete this course, you will be able to:\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDefine Google AdWords and pay per click.\u003c\/li\u003e\n\u003cli\u003eSet up keywords lists and groups.\u003c\/li\u003e\n\u003cli\u003eFind tracking and statistical information.\u003c\/li\u003e\n\u003cli\u003eDescribe conversions from clickthroughs.\u003c\/li\u003e\n\u003cli\u003eDecide whether you will write your own ads or enlist help.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eCourse Topics:\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession One: Course Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eLearning Objectives \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 2: Understanding AdWords Lingo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eFirst Up, SEO\u003c\/li\u003e\n\u003cli\u003eGetting To Know The Terms\u003c\/li\u003e\n\u003cli\u003eHow It Works\u003c\/li\u003e\n\u003cli\u003eHow It Works\u003c\/li\u003e\n\u003cli\u003eAdWords Defined\u003c\/li\u003e\n\u003cli\u003eRequired Elements for an AdWords Campaign\u003c\/li\u003e\n\u003cli\u003eHow PPC Works\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 3: Creating an AdWords Strategy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePlanning\u003c\/li\u003e\n\u003cli\u003eResearch Your Market\u003c\/li\u003e\n\u003cli\u003eAccessing the Keyword Tool\u003c\/li\u003e\n\u003cli\u003eUsing the Keyword Tool\u003c\/li\u003e\n\u003cli\u003eDefine Your Ideal Customer\u003c\/li\u003e\n\u003cli\u003eChoosing Keywords\u003c\/li\u003e\n\u003cli\u003eBull's-Eye Keywords\u003c\/li\u003e\n\u003cli\u003eTest Run\u003c\/li\u003e\n\u003cli\u003eTake Two!\u003c\/li\u003e\n\u003cli\u003eGetting Good with Keywords\u003c\/li\u003e\n\u003cli\u003ePhrase Matches\u003c\/li\u003e\n\u003cli\u003eExact Matches\u003c\/li\u003e\n\u003cli\u003eModified Broad Matches\u003c\/li\u003e\n\u003cli\u003eLong Tail and Short Tail\u003c\/li\u003e\n\u003cli\u003eUnderstanding Ad Groups\u003c\/li\u003e\n\u003cli\u003eSample Plan\u003c\/li\u003e\n\u003cli\u003eNext Steps\u003c\/li\u003e\n\u003cli\u003eSample Keywords List\u003c\/li\u003e\n\u003cli\u003eRemove Clutter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 4: Creating a PPC Campaign\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eSetting Your PPC Budget\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003cli\u003eWhat is the Quality Score\u003c\/li\u003e\n\u003cli\u003eWhat is the Quality Score\u003c\/li\u003e\n\u003cli\u003eQuality Score Breakdown\u003c\/li\u003e\n\u003cli\u003eIncreasing Your Score\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 5: Designing Your Ads\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eChoosing Your Language\u003c\/li\u003e\n\u003cli\u003eThe Purpose of Your Ad\u003c\/li\u003e\n\u003cli\u003ePersuasive Techniques\u003c\/li\u003e\n\u003cli\u003ePredictability\u003c\/li\u003e\n\u003cli\u003eReciprocation\u003c\/li\u003e\n\u003cli\u003eConsistency and Commitment\u003c\/li\u003e\n\u003cli\u003eSocial Evidence\u003c\/li\u003e\n\u003cli\u003eAuthority\u003c\/li\u003e\n\u003cli\u003eLiking\u003c\/li\u003e\n\u003cli\u003eScarcity\u003c\/li\u003e\n\u003cli\u003eSelf-Interest\u003c\/li\u003e\n\u003cli\u003eKeeping Your Eyes Open\u003c\/li\u003e\n\u003cli\u003eStructuring your Ad\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 6: Looking at Success\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eUnderstanding Key Metrics\u003c\/li\u003e\n\u003cli\u003eConversion Rates\u003c\/li\u003e\n\u003cli\u003eConversion Rates\u003c\/li\u003e\n\u003cli\u003eHigher Clickthrough Rates (CTR) Help\u003c\/li\u003e\n\u003cli\u003eCost Per Action Bidding\u003c\/li\u003e\n\u003cli\u003eSetting Up Split Tests\u003c\/li\u003e\n\u003cli\u003eUsing Google’s Display Network (GDN)\u003c\/li\u003e\n\u003cli\u003eWhy Do You Need To Know About GDN\u003c\/li\u003e\n\u003cli\u003eWhen to Ask for Help\u003c\/li\u003e\n\u003cli\u003eTo Be Continued\u003c\/li\u003e\n\u003cli\u003eCase Study AdWords Express\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cform novalidate=\"novalidate\" class=\"form-horizational ng-pristine ng-valid\" action=\"https:\/\/ebsi.learnupon.com\/courses\/3002371\/details\" name=\"course_form\" method=\"post\" post-form-no-ajax=\"\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003csection\u003e\n\u003cdiv class=\"ng-scope\" ng-if=\"!!course.objectives\"\u003e\n\u003cdiv class=\"ck-editor-content ng-binding\" trust=\"\" bind-html-compile=\"course.objectives\"\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Creating a Google AdWords Campaign\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":42926784577714,"sku":"VS-144","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260655829340,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260655862108,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/CreatingaGoogleAdWordsCampaign.png?v=1677549987","url":"https:\/\/www.ebsiamericas.com\/products\/creating-a-google-adwords-campaign","provider":"eBSI Export Academy","version":"1.0","type":"link"}