Book a Free Video Consultation!
If you have any questions or would like to speak to one of our team before enrolling feel free to book a free video call with us by clicking the button below, we will be delighted to meet you on Google Meet!
CPD Course
Creating a Great Webinar
Develop practical knowledge and confidence in Creating a Great Webinar. Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an...
See course content
Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Creating a Great Webinar.
Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provides a great environment for these activities and so much more.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Creating a Great Webinar.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provides a great environment for these activities and so much more.
Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. In this course, participants will develop the skills needed to promote, host, or facilitate a great Webinar for their company. Sharing your passion and knowledge with a Webinar is the best way to reach many.
Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
Module One: Getting Started
Module Two: What Can a Webinar Do?
- Marketing to Prospective Customers
- Training or Teaching
- Demonstrations and Presentations
- Information Sharing
- Case Study
- Review Questions
Module Three: Successful Webinar Criteria
- Passion and Enthusiasm
- Value
- Knowing Your Target Audience
- Grab and Keep Attention
- Case Study
- Review Questions
Module Four: Find the Right Format
- Tailor It To Your Audience
- Pre-Recorded
- The Live Webinar
- Two Person Team
- Case Study
- Review Questions
Module Five: Marketing and Social Media
- Blog Posts and White Papers
- Email Marketing
- Offer an Exclusive Deal
- Hashtags
- Case Study
- Review Questions
Module Six: Drive Up Registration
- Avoiding SPAM Filter
- A Great Title
- Solicit Questions
- The Registration Page
- Case Study
- Review Questions
Module Seven: Leading up to Your Webinar
- Reminder Emails
- Practice and Rehearse
- Test Your Technology
- Insert Solicited Questions
- Case Study
- Review Questions
Module Eight: Presentation Tips
- Show, Don’t Tell
- Sharing Your Desktop
- Strong Visuals
- Script It
- Case Study
- Review Questions
Module Nine: Interacting With Your Audience
- Polling and Surveys
- Answer Solicited Questions
- Activities
- Q&A Session
- Case Study
- Review Questions
Module Ten: Mistakes To Avoid
- Technical Issues
- Ignoring Your Audience
- Audience Not Participating?
- Timing
- Case Study
- Review Questions
Module Eleven: Post Event
- Contact No Shows
- Follow Up Email
- Call To Action
- Make it Easy to Share
- Case Study
- Review Questions
Continue your learning
Part of this learning pathway: Video Marketing
Course pathway: eBSI Digital Marketing Academy > Video Marketing > Creating a Great Webinar
Explore more Video Marketing training or return to the eBSI Digital Marketing Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.