{"product_id":"digital-brand-management","title":"Digital Brand Management","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Digital Brand Management.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDigital Brand Management This course teaches you the importance of having a brand for your product. This course will help you to build an identity (on-line \/off-line), a strong logo and company name and expressing yourself through social media.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the core principles and practical approaches covered in Digital Brand Management.\u003c\/li\u003e\n\u003cli\u003eRecognise situations where those approaches can improve workplace decisions or performance.\u003c\/li\u003e\n\u003cli\u003eApply the course ideas more confidently in day-to-day professional situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDigital Brand Management\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThis course teaches you the importance of having a brand for your product. This course will help you to build an identity (on-line \/off-line), a strong logo and company name and expressing yourself through social media.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eCourse Outline\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Offline Branding\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Offline Branding\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 What Your Brand Says About Your Business?\u003cbr\u003e1.3 What Makes a Good Brand?\u003cbr\u003e1.4 A Different Brand for Each Product Type, or One for All\u003cbr\u003e1.5 Building a Good Brand - Companies\u003cbr\u003e1.6 Building a Good Brand - Individuals\u003cbr\u003e1.7 Synonymous with the Product\u003cbr\u003e1.8 Most Successful Logos\u003cbr\u003e1.9 Brands Remembered Long After Company has Gone\u003cbr\u003e1.10 Protecting Your Brand\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Online Branding\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Online Branding\u003cbr\u003e2.1 Introduction\u003cbr\u003e2.2 Stand Out From The Crowd\u003cbr\u003e2.3. Build Your Brand, Not Someone Else's\u003cbr\u003e2.4. First Impressions Really Do Count\u003cbr\u003e2.5. Developing Your Online Presence And Image\u003cbr\u003e2.6. Making Your Brand Search Engine Ready\u003cbr\u003e2.7. Social Network Branding\u003cbr\u003e2.8. Conclusion\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Advanced Online Branding\u003c\/strong\u003e \u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. Advanced Online Branding\u003cbr\u003e3.1 Building Your Brand:Introduction\u003cbr\u003e3.2 Uniquely You\u003cbr\u003e3.3 Build a Brand, Build an Empire\u003cbr\u003e3.4 First Impression Count\u003cbr\u003e3.5 Developing Your Online Presence\u003cbr\u003e3.6 Final Words: Epilogue\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Digital Brand Management\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35356899606688,"sku":"ACIM-B001","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639641948,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639674716,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-B001-DigitalBrandManagementCover.png?v=1595976303","url":"https:\/\/www.ebsiamericas.com\/products\/digital-brand-management","provider":"eBSI Export Academy","version":"1.0","type":"link"}