{"product_id":"facebook-marketing","title":"Facebook Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Facebook Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs the biggest social network in the world, Facebook is an essential source of traffic and sales. In this unit you will: - learn how to set up your facebook profile and business page - learn how to create and manage advertisement campaigns - learn about Remarketing and how to set up and manage a Remarketing campaigns\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Facebook Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eAs the biggest social network in the world, Facebook is an essential source of traffic and sales.  \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIn this unit you will:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- learn how to set up your facebook profile and business page\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- learn how to create and manage advertisement campaigns\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- learn about Remarketing and how to set up  and manage a Remarketing campaigns\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding Facebook and how to market in its platform.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 003 Facebook Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. Introduction\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 The growth of Facebook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Key Facebook Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Facebook Personal Accounts and Pages\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Facebook Timeline And Page Components\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CREATING A FACEBOOK PROFILE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Adding Friends to your Account\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Verify your email address\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Profile Photo\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Profile Cover Photo\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Completing your profile\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Your first post\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Additional Information\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A FACEBOOK PAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Creating your Facebook Page – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. CREATING A FACEBOOK GROUP\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Differences between Pages and Groups\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Creative Ideas for Using Groups\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Creating a Facebook Group\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.4 Creating a Facebook Group - details\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.5 Creating a Facebook Group - Icon\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.6 Creating a Facebook Group - Customization\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.7 Creating a Facebook Group – Group Options\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.8 Facebook Groups – How to Post\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.9 How to Pin a Post\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.10 Creating an Event\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. FACEBOOK ADVERTISING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Why Facebook Ads?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Key Facebook Ads Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Creating your Facebook Ad Campaign – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6. FACEBOOK RETARGETING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.1 How is Facebook Retargeting used?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.2 Targeting Custom Audiences\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.3 Benefits of Retargeting\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.4 Key Facebook Retargeting Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.5 Creating your ReMarketing Campaign – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7. EXPORT RESOURCES ON FACEBOOK\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Facebook Marketing Training Manual\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Facebook Advertising Training Manual\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Facebook ReMarketing Training Manual\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Setting Up Facebook Groups\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – Facebook Groups Strategy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – Facebook Groups Tips\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/linkedin-marketing\"\u003eLinkedIn Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/twitter-marketing\"\u003eTwitter Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Facebook Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367933399103,"sku":"ITS-04-eBUS-003","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637413724,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637446492,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_223b7631-62eb-4436-bee5-743409917808.png?v=1590011830","url":"https:\/\/www.ebsiamericas.com\/products\/facebook-marketing","provider":"eBSI Export Academy","version":"1.0","type":"link"}