{"product_id":"google-analytics","title":"Google Analytics","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Google Analytics.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGoogle Analytics Objectives: This course teaches you an effective marketing solution that helps you track your website traffic and measure your return on investment using Google Analytics.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in Google Analytics with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eGoogle Analytics\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eObjectives: This course teaches you an effective marketing solution that helps you track your website traffic and measure your return on investment using Google Analytics.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Google Analytics Basics\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Google Analytics Basics\u003cbr\u003e1.1 Pre Sell\u003cbr\u003e1.2 Overview\u003cbr\u003e1.3 Navigation And Admin\u003cbr\u003e1.4 Creating a New Google Analytics Account\u003cbr\u003e1.5 Website Account Creation\u003cbr\u003e1.6 Connecting To WordPress Website\u003cbr\u003e1.7 Connecting To HTML Site\u003cbr\u003e1.8 Connect Custom Page and Site Builders\u003cbr\u003e1.9 Setting Up Annotations\u003cbr\u003e1.10 Setting Up Intelligence Events\u003cbr\u003e1.11 Set Up Custom Segments\u003cbr\u003e1.12 Export Data For Analysis\u003cbr\u003e1.13 Set Up Custom Reports\u003cbr\u003e1.14 Set Up Google Integrations\u003cbr\u003e1.15 Google Analytics Templates\u003cbr\u003e1.16 Real Time Reporting\u003cbr\u003e1.17 Setting Up Goals\u003cbr\u003e1.18 Third Party Integrations\u003cbr\u003e1.19 Audience Menu Overview\u003cbr\u003e1.20 Interests and Geography\u003cbr\u003e1.21 Conclusion\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Google Analytics Advanced\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Google Analytics Advanced\u003cbr\u003e2.1 Overview\u003cbr\u003e2.2 Data Metrics 1\u003cbr\u003e2.3 Data Metrics 2\u003cbr\u003e2.4 Digital Product Website\u003cbr\u003e2.5 Squeeze Page Set Up 1\u003cbr\u003e2.6 Squeeze Page Set Up 2\u003cbr\u003e2.7 Split Test of Squeeze Page 1\u003cbr\u003e2.8 Split Test of Squeeze Page 2\u003cbr\u003e2.9 Sales Page Set Up 1\u003cbr\u003e2.10 Sales Page Set Up 2\u003cbr\u003e2.11 Spit Test of Sales Page 1\u003cbr\u003e2.12 Spit Test of Sales Page 2\u003cbr\u003e2.13 Upsell Page Set Up 1\u003cbr\u003e2.14 Upsell Page Set Up 2\u003cbr\u003e2.15 Success Page Set Up 1\u003cbr\u003e2.16 Success Page Set Up 2\u003cbr\u003e2.17 Basic Reports\u003cbr\u003e2.18 Advanced Reports\u003cbr\u003e2.19 Report Automation\u003cbr\u003e2.20 Conclusion\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/google-my-business\"\u003eGoogle My Business\u003c\/a\u003e  |  \u003ca href=\"\/products\/google-smart-ads\"\u003eGoogle Smart Ads\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Google Analytics\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35732867383456,"sku":"DM-018","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260641771868,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260641804636,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/DM-018GoogleAnalyticscover.png?v=1597718018","url":"https:\/\/www.ebsiamericas.com\/products\/google-analytics","provider":"eBSI Export Academy","version":"1.0","type":"link"}