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CPD Course
Google Smart Ads
Develop practical knowledge and confidence in Google Smart Ads.
Google Smart Ads Objectives: This course will guide you on what Google Ads is and what you need to know to begin advertising on Google.
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Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Google Smart Ads.
Google Smart Ads Objectives: This course will guide you on what Google Ads is and what you need to know to begin advertising on Google.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Google Smart Ads.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
Google Smart Ads
Objectives: This course will guide you on what Google Ads is and what you need to know to begin advertising on Google.
Unit Contents:
1. Google Smart Ads
In this topic you will cover:
1. Google Smart Ads
1.1 Introduction
1.2 Getting Started with Google Ads
1.3 What’s Hot and New in Google Ads
1.4 Great Practices for a successful Google Ads Campaign
1.5 Google Ads Pricing and Bidding strategies
1.6 How To Schedule Ads In Google Ads
1.7 Making Seasonal Adjustments In Google Ads
1.8 How To Use Google AdWords Extensions
1.9 How to Use Negative Keywords For Great Conversions
1.10 How do Impressions On Google Ads Impact Your Costs
1.11 Tips and Tricks To Improve AdWords CTRS
1.12 Using Google’s Responsive Search Ads
1.13 Best Practices for Google Ads PPC Landing Pages
1.14 A Guide to AdWords Competitor Targeting
1.15 Common Google Ads Mistakes To Avoid
Continue your learning
Part of this learning pathway: Internet Marketing
Learners also take: Bing Ads | Google Analytics | Google My Business
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Google Smart Ads
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.