{"product_id":"google-smart-ads","title":"Google Smart Ads","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Google Smart Ads.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGoogle Smart Ads Objectives: This course will guide you on what Google Ads is and what you need to know to begin advertising on Google.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Google Smart Ads.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eGoogle Smart Ads\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eObjectives: This course will guide you on what Google Ads is and what you need to know to begin advertising on Google.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Google Smart Ads\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. Google Smart Ads\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 Getting Started with Google Ads\u003cbr\u003e1.3 What’s Hot and New in Google Ads\u003cbr\u003e1.4 Great Practices for a successful Google Ads Campaign\u003cbr\u003e1.5 Google Ads Pricing and Bidding strategies\u003cbr\u003e1.6 How To Schedule Ads In Google Ads\u003cbr\u003e1.7 Making Seasonal Adjustments In Google Ads\u003cbr\u003e1.8 How To Use Google AdWords Extensions\u003cbr\u003e1.9 How to Use Negative Keywords For Great Conversions\u003cbr\u003e1.10 How do Impressions On Google Ads Impact Your Costs\u003cbr\u003e1.11 Tips and Tricks To Improve AdWords CTRS\u003cbr\u003e1.12 Using Google’s Responsive Search Ads\u003cbr\u003e1.13 Best Practices for Google Ads PPC Landing Pages\u003cbr\u003e1.14 A Guide to AdWords Competitor Targeting \u003cbr\u003e1.15 Common Google Ads Mistakes To Avoid\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/bing-ads\"\u003eBing Ads\u003c\/a\u003e  |  \u003ca href=\"\/products\/google-analytics\"\u003eGoogle Analytics\u003c\/a\u003e  |  \u003ca href=\"\/products\/google-my-business\"\u003eGoogle My Business\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Google Smart Ads\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35785653321888,"sku":"DM-021","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260642001244,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260642034012,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/DM-021GoogleSmartAdscover.png?v=1605660824","url":"https:\/\/www.ebsiamericas.com\/products\/google-smart-ads","provider":"eBSI Export Academy","version":"1.0","type":"link"}