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CPD Course
Growth Hacking
Develop practical knowledge and confidence in Growth Hacking. The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is...
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Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Growth Hacking.
The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Understand the core principles and practical approaches covered in Growth Hacking.
- Recognise situations where those approaches can improve workplace decisions or performance.
- Apply the course ideas more confidently in day-to-day professional situations.
Who is this course for?
This course is suitable for managers, supervisors, team leaders, SME owners and professionals preparing for greater leadership responsibility.
Course at a glance
- Study time: approximately 2 hours.
- Format: self-paced online learning.
- Professional development: CPD course.
The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.
This course will teach you how to:
- Identify the growth hacking mindset
- Recognize the differences between growth hacking and marketing
- Identify the customer need your business can fill
- Create and implement product placement and services to fit the need
- Learn and practice techniques
- Review and practice marketing strategies
- Identify the essentials of conversion and optimization
- Create your own plan
Course Topics:
Session One: Course Overview
- Course Overview
- Learning Objectives
Session Two: Learning the Mindset
- Growth Hacking Defined
- Mantras of a Growth Hacker
- Making Connections: A Growth Recipe
Session Three: Framing the Need
- The Relationship
- Understanding Your Customers
- Making Connections: Who, What, How
- Product Market Fit (PMF)
- Making Connections: What Do You Know?
- Understanding Your Company
- Making Connections: Inviting and Using Feedback
Session Four: Making the Match
- Making the Match in Growth Hacking
- Relationships Reviewed
- Making Connections: Get the FAQs
- Building an Effective Audience
- Making Connections: An Enduring Outlook
- Elements of Negotiation
- Social and Emotional Intelligence
- Making Connections: Positive Outcome
- Unique Selling Proposition (USP)
- Making Connections: Your USP
Session Five: Going Live
- Process Steps
- Making Connections: Workplan Development
- Reaching Customers
- Making Connections: Making it Look Good
- Making Connections: Getting Noticed
- Creating a Project Plan
- Making Connections: Creating a Plan for Success
- Your Growth Hacking Outline
Session Six: Maximizing Results
- The Path to Growth Hacking Success
- Defining Success
- Learning to Experiment
- Making Connections: A Trial
Session Seven: Optimizing and Moving Forward
- Optimizing
- Ingredients for Optimization
- Examining your Ingredients
- Making Connections: Task Check
- Resources and Inspiration
- Searching for More Information Activity
- Personal Action Plan
- Course Summary
Continue your learning
Part of this learning pathway: Management & Leadership
Course pathway: eBSI SME Academy > Management & Leadership > Growth Hacking
Explore more Management & Leadership training or return to the eBSI SME Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.