{"product_id":"growth-hacking","title":"Growth Hacking","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Growth Hacking.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the core principles and practical approaches covered in Growth Hacking.\u003c\/li\u003e\n\u003cli\u003eRecognise situations where those approaches can improve workplace decisions or performance.\u003c\/li\u003e\n\u003cli\u003eApply the course ideas more confidently in day-to-day professional situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for managers, supervisors, team leaders, SME owners and professionals preparing for greater leadership responsibility.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 2 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eThe term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis course will teach you how to:\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eIdentify the growth hacking mindset\u003c\/li\u003e\n\u003cli\u003eRecognize the differences between growth hacking and marketing\u003c\/li\u003e\n\u003cli\u003eIdentify the customer need your business can fill\u003c\/li\u003e\n\u003cli\u003eCreate and implement product placement and services to fit the need\u003c\/li\u003e\n\u003cli\u003eLearn and practice techniques\u003c\/li\u003e\n\u003cli\u003eReview and practice marketing strategies\u003c\/li\u003e\n\u003cli\u003eIdentify the essentials of conversion and optimization\u003c\/li\u003e\n\u003cli\u003eCreate your own plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cu\u003e\u003cstrong\u003eCourse Topics:\u003c\/strong\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSession One: Course Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCourse Overview\u003c\/li\u003e\n\u003cli\u003eLearning Objectives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession Two: Learning the Mindset\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrowth Hacking Defined\u003c\/li\u003e\n\u003cli\u003eMantras of a Growth Hacker\u003c\/li\u003e\n\u003cli\u003eMaking Connections: A Growth Recipe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession Three: Framing the Need\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Relationship\u003c\/li\u003e\n\u003cli\u003eUnderstanding Your Customers\u003c\/li\u003e\n\u003cli\u003eMaking Connections: Who, What, How\u003c\/li\u003e\n\u003cli\u003eProduct Market Fit (PMF)\u003c\/li\u003e\n\u003cli\u003eMaking Connections: What Do You Know?\u003c\/li\u003e\n\u003cli\u003eUnderstanding Your Company\u003c\/li\u003e\n\u003cli\u003eMaking Connections: Inviting and Using Feedback\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession Four: Making the Match\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaking the Match in Growth Hacking\u003c\/li\u003e\n\u003cli\u003eRelationships Reviewed\u003c\/li\u003e\n\u003cli\u003eMaking Connections: Get the FAQs\u003c\/li\u003e\n\u003cli\u003eBuilding an Effective Audience\u003c\/li\u003e\n\u003cli\u003eMaking Connections: An Enduring Outlook\u003c\/li\u003e\n\u003cli\u003eElements of Negotiation\u003c\/li\u003e\n\u003cli\u003eSocial and Emotional Intelligence\u003c\/li\u003e\n\u003cli\u003eMaking Connections: Positive Outcome\u003c\/li\u003e\n\u003cli\u003eUnique Selling Proposition (USP)\u003c\/li\u003e\n\u003cli\u003eMaking Connections: Your USP\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession Five: Going Live\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProcess Steps\u003c\/li\u003e\n\u003cli\u003eMaking Connections: Workplan Development\u003c\/li\u003e\n\u003cli\u003eReaching Customers\u003c\/li\u003e\n\u003cli\u003eMaking Connections: Making it Look Good\u003c\/li\u003e\n\u003cli\u003eMaking Connections: Getting Noticed\u003c\/li\u003e\n\u003cli\u003eCreating a Project Plan\u003c\/li\u003e\n\u003cli\u003eMaking Connections: Creating a Plan for Success\u003c\/li\u003e\n\u003cli\u003eYour Growth Hacking Outline\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession Six: Maximizing Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Path to Growth Hacking Success\u003c\/li\u003e\n\u003cli\u003eDefining Success\u003c\/li\u003e\n\u003cli\u003eLearning to Experiment\u003c\/li\u003e\n\u003cli\u003eMaking Connections: A Trial\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession Seven: Optimizing and Moving Forward\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOptimizing\u003c\/li\u003e\n\u003cli\u003eIngredients for Optimization\u003c\/li\u003e\n\u003cli\u003eExamining your Ingredients\u003c\/li\u003e\n\u003cli\u003eMaking Connections: Task Check\u003c\/li\u003e\n\u003cli\u003eResources and Inspiration\u003c\/li\u003e\n\u003cli\u003eSearching for More Information Activity\u003c\/li\u003e\n\u003cli\u003ePersonal Action Plan\u003c\/li\u003e\n\u003cli\u003eCourse Summary\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/management-leadership\"\u003eManagement \u0026amp; Leadership\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-sme-academy\"\u003eeBSI SME Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/management-leadership\"\u003eManagement \u0026amp; Leadership\u003c\/a\u003e \u0026gt; Growth Hacking\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/management-leadership\"\u003eManagement \u0026amp; Leadership\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-sme-academy\"\u003eeBSI SME Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":41822158946482,"sku":"VS-048","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260649046364,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260649079132,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/GrowthHacking.png?v=1649034165","url":"https:\/\/www.ebsiamericas.com\/products\/growth-hacking","provider":"eBSI Export Academy","version":"1.0","type":"link"}