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CPD Course
Instagram Ads
Develop practical knowledge and confidence in Instagram Ads.
Instagram Ads Objectives: This course teaches you how to dominate Instagram Ads as part of your business marketing.
See course content
Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Instagram Ads.
Instagram Ads Objectives: This course teaches you how to dominate Instagram Ads as part of your business marketing.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Use the key features and workflows covered in Instagram Ads with greater confidence.
- Apply the tools and techniques to practical business tasks.
- Recognise common mistakes and work more efficiently in day-to-day use.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
Instagram Ads
Objectives: This course teaches you how to dominate Instagram Ads as part of your business marketing.
Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Unit Contents:
1. Instagram Ads Essentials
In this topic you will cover:
1. Instagram Ads Essentials
1.1 Insta Ads – An Overview
1.2 Instagram Ads – An Introduction
1.3 How to Advertise on Instagram?
1.4 Cross Promotion Using Facebook Profile
1.5 Creating Insta Ads using Facebook Ads Manager
1.6 Best Instagram Apps, Tools & Techniques
1.7 Creating Effective Instagram Ads
1.8 Running Successful Instagram Influencer Campaign
1.9 Instagram Contests : Tools & Tips
1.10 Retargeting with Instagram Ads
1.11 Using Instagram Hashtags for Effective Advertising
1.12 Marketing Lessons from Businesses growing on Instagram
2. Instagram Ads Advanced
In this topic you will cover:
2. Instagram Ads Advanced
2.1 What is Instagram and why use it for your business?
2.2 What are Instagram Ads All about?
2.3 What Ad Solutions is actually Instagram Offering?
2.4 What you should do right before creating Instagram Ads
2.5 Setting up Facebook and Instagram for Advertising
2.6 Image Tips for Instagram Ads
2.7 Video Tips for Instagram Ads
2.8 Boosting Your Posts
2.9 Increasing Brand Awareness
2.10 Increasing Your Reach
2.11 Sending people to a destination on or off Facebook
2.12 Getting installs of your app
2.13 Getting video views
2.14 Increasing conversions on your website
2.15 Promoting a product Catalogue
2.16 Testing Everything
2.17 Driving Instagram Engagement Using Video Content
2.18 Using Authentic Social Influencers to Tell the Story of Your Brand
2.19 Using Hashtags
2.20 Premium tools and Services to consider
2.21 Case Studies
2.22 Frequently Asked Questions
Continue your learning
Part of this learning pathway: Social Media Marketing
Learners also take: Instagram Stories | Linkedin Ads
Course pathway: eBSI Digital Marketing Academy > Social Media Marketing > Instagram Ads
Explore more Social Media Marketing training or return to the eBSI Digital Marketing Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.