{"product_id":"intercultural-management","title":"Intercultural Management","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Intercultural Management.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003entercultural Management is one of the most important and difficult aspects of international marketing. The exporter negotiates with individuals from countries with very different cultures and habits. If the exporter does not adopt an open and respectful attitude towards these cultures, they will hardly achieve success in business. Exporters should attempt to learn the idiosynchracies of each market.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in Intercultural Management.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003entercultural Management is one of the most important and difficult aspects of international marketing.   The exporter negotiates with individuals from countries with very different cultures and habits.  If the exporter does not adopt an open and respectful attitude towards these cultures, they will hardly achieve success in business.\u003cbr\u003eExporters should attempt to learn the idiosynchracies of each market.  \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit, we will learn about adapting our marketing approach to different markets.  \u003cbr\u003eThis will be achieved by :\u003cbr\u003e- Examining how diversity of culture can influence the outcome of an international marketing plan\u003cbr\u003e- Outlining key strategies to dealing with new cultures\u003cbr\u003e- Detailing major theories on the subject\u003cbr\u003e- Highlighting important errors to be avoided when dealing with different cultures.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCourse Outline\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. IDIOSYNCRASIES OF EACH MARKET\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Culture\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Every Country Needs an Answer\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Universal Patterns\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Music\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 An Open Mind\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6 Cultural Classification\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.7 No Need to Be Afraid\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. ABOUT LANGUAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 About Language\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Some Common Errors\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Silence\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Aggression\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. THEORIES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Maslow’s Theory\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Hofstede's Theory\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Self Reference Criterion\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 Environmental Sensitivity\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.5 Roger’s Diffusion of Innovation Theory\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. KEY POINTS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Personal Relationships\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Product Names\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Volume of Business Done\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.4 Established Competitors\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.5 One's Attitude to the Competition\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.6 Communications and Transport\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.7 Personal Relationships within the Company\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Intercultural Management\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368612909119,"sku":"ITS-01-EMO-003","price":66.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260487532892,"sku":null,"price":275.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260487565660,"sku":null,"price":440.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_4e5f19be-3fa1-4cfe-8f22-a081964abc09.png?v=1590011878","url":"https:\/\/www.ebsiamericas.com\/products\/intercultural-management","provider":"eBSI Export Academy","version":"1.0","type":"link"}