{"product_id":"international-market-research","title":"International Market Research","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in International Market Research.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA text book definition of Marketing Research would be ‘the systematic collection, analyis, and interpretation of information used to develop a marketing strategy or solve a marketing problem'.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in International Market Research.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eA text book definition of Marketing Research would be ‘the systematic collection, analyis, and interpretation of information used to develop a marketing strategy or solve a marketing problem'.  \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will understand how marketing research is conducted and its purpose in a company's export activity.  \u003cbr\u003eThis will be done by:\u003cbr\u003e- looking at the market prioritisation process\u003cbr\u003e- examining research methods\u003cbr\u003e- understanding what is meant by quantitative and qualitative research\u003cbr\u003e- reviewing the structure of a marketing research report.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Companies Large and Small\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Selection Criteria\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Six Basic Criteria When Selecting A Market\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 What to Export?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Trading Companies\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. QUANTITATIVE ANALYSIS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Criteria for studying the Country Risk Factor\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Country Selection. Variables\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 SME Approach\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Organizational Chart\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Country Selection. Import Analysis\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Country Selection. Number of Fairs\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. QUALITATIVE METHODS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Legal, Political, Economic, Social Environments\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Political Factors\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Tariffs and Non-Tariff Barriers\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 Other Companies in Our Country\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.5 Promotional Campaigns\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.6 Buying Habits\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.7 Personal Contacts\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. MARKET RESEARCH STUDY\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Areas of Study\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1- Integrating R\u0026amp;D and Marketing in New Product Development\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2- International Marketing Research : A Management Briefing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3- Business Intelligence : The role of the Internet in Marketing Research and Business Decision Making\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4- Forecasting Methods for Marketing: Review of Empirical Research\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5- Sample Market Research Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; International Market Research\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368724975679,"sku":"ITS-01-EMO-010","price":66.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260486582620,"sku":null,"price":275.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260486615388,"sku":null,"price":440.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_956006b3-75e0-4f7b-8fe8-471c4de01edb.png?v=1590011883","url":"https:\/\/www.ebsiamericas.com\/products\/international-market-research","provider":"eBSI Export Academy","version":"1.0","type":"link"}