{"product_id":"international-pricing-policy","title":"International Pricing Policy","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in International Pricing Policy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn incorrect pricing policy can lead to total failure in international markets. First of all we should find out about prices in various international markets, this information will allow us to have some real criteria for setting our export prices. However, we will meet the familiar dilemma of global or local prices.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in International Pricing Policy.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eOne of the most complicated aspects of foreign trade is pricing policy.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eAn incorrect pricing policy can lead to total failure in international markets.  First of all we should find out about prices in various international markets, this information will allow us to have some real criteria for setting our export prices. However, we will meet the familiar dilemma of global or local prices.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFrom another point of view the price is attached to the selected Incoterms, in the more competitive markets it is habitual to deliver product to client’s premises, thereby offering DDP prices.  In some countries this is impossible, and it will cause us problems.  One of the solutions can be if we have FOB Global prices and then we will be able to adapt them to each market according to the costs of this market.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will learn the importance of an appropriate pricing strategy when entering new export markets.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by :\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Examining the pricing options available to the exporter.\u003cbr\u003e- Outlining the criteria to be used when establishing a pricing strategy.\u003cbr\u003e- Analysing the goals of a pricing policy.\u003cbr\u003e- Detailing how to arrive at an export price.\u003cbr\u003e- Introducing the criteria defined in pricing under Incoterms 2020.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 National Pricing and Export Pricing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Pricing by Intuition\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 The Lowest Price?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Price Concepts\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Goals of the Pricing Policy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6 A Flexible Tool\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.7 Price: A Key Factor\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.8 Price Reduction Policy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.9 The Export Price\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.10 Elasticity of Demand\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.11 Effects of Competition\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.12 Factors that Determine Price\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. PRICES \u0026amp; INCOTERMS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Examples\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Prices in Foreign Currencies?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Prices in Foreign Currencies?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Prices for Consumer Goods \/ Industrial Equipment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Market Segmentation and Prices\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 European Union \/ E-commerce\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. PRICING STRATEGIES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Pricing Policies for Different International Markets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Government Controls\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Pricing Policy and Inflation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 Pricing Policy and Inflation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.5 Pricing Policy and Inflation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.6 Transfer Pricing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.7 Worldwide Pricing Policy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.8 Policy of Delegating Prices\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1- Pricing Challenges in Global Marketing: A Model for Global Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2- Export Pricing Objectives and Factors Influencing them\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3- Export Prices and Exchange Rates : An Industry Approach\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4- An Examination of Factors that Affect Pricing Decisions for Export Markets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/international-product-policy\"\u003eInternational Product Policy\u003c\/a\u003e  |  \u003ca href=\"\/products\/introduction-to-international-marketing\"\u003eIntroduction to International Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; International Pricing Policy\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368650100799,"sku":"ITS-01-EMO-006","price":66.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260488155484,"sku":null,"price":275.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260488188252,"sku":null,"price":440.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_9a8c6928-2b0e-4aae-9fcc-590faadbd2ca.png?v=1590011886","url":"https:\/\/www.ebsiamericas.com\/products\/international-pricing-policy","provider":"eBSI Export Academy","version":"1.0","type":"link"}