{"product_id":"international-trade-fairs","title":"International Trade Fairs","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in International Trade Fairs.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis concise, one-hour online course provides a thorough introduction to the world of International Trade Fairs. Designed for professionals across various sectors, the course will guide participants through the entire lifecycle of trade event participation—from initial preparation to post-event follow-up. Whether you're looking to expand your market reach, enhance brand visibility, or forge new business...\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in International Trade Fairs.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 1 hour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDuration:\u003c\/strong\u003e 1 hour\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFormat:\u003c\/strong\u003e Online\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCourse Overview:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis concise, one-hour online course provides a thorough introduction to the world of International Trade Fairs. Designed for professionals across various sectors, the course will guide participants through the entire lifecycle of trade event participation—from initial preparation to post-event follow-up. Whether you're looking to expand your market reach, enhance brand visibility, or forge new business relationships, this course equips you with the essential knowledge and skills needed to capitalize on trade fairs effectively.\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCourse Topics:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat are Trade Events?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnderstanding the purpose and types of trade events.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe importance of trade fairs in global commerce.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDifferentiating between trade shows, exhibitions, and fairs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePreparing for the Trade Fair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eStrategic planning: setting objectives and expectations.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLogistics and budget management: travel, accommodation, and booth setup.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMarketing essentials: promotional materials, pre-fair marketing strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDuring the Trade Fair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBooth management and effective engagement strategies.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNetworking techniques: how to approach and interact with attendees.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSales tactics: demonstrating products, gathering leads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePost Event Follow-up\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnalyzing event success and measuring ROI.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEffective follow-up strategies with new contacts.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePlanning for future events based on learnings and outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBenefits of the Course:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eMaximize Event ROI:\u003c\/strong\u003e Learn how to leverage trade fairs for maximum business benefit.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eEffective Planning:\u003c\/strong\u003e Acquire skills to meticulously plan and execute your participation.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eEnhanced Networking:\u003c\/strong\u003e Master the art of networking to expand your professional network.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSales Opportunities:\u003c\/strong\u003e Gain insights into converting prospects into customers post-event.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eStrategic Follow-Up:\u003c\/strong\u003e Implement effective follow-up strategies that foster long-term relationships.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWho Will Benefit:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBusiness Owners\u003c\/strong\u003e looking to expand their market reach.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eMarketing Professionals\u003c\/strong\u003e aiming to promote their products effectively.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSales Representatives\u003c\/strong\u003e interested in acquiring new leads and contacts.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eEvent Organizers\u003c\/strong\u003e wanting to understand the dynamics of trade fairs.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eExport Managers\u003c\/strong\u003e and \u003cstrong data-mce-fragment=\"1\"\u003eInternational Trade Professionals\u003c\/strong\u003e who participate in global trade events.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eEnroll now and unlock the potential of trade fairs to boost your business!\u003c\/h3\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; International Trade Fairs\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":48009336881500,"sku":"EMM-007","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260662219100,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260662251868,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/files\/EMM-007-Int-Fairs-COVER.png?v=1713307229","url":"https:\/\/www.ebsiamericas.com\/products\/international-trade-fairs","provider":"eBSI Export Academy","version":"1.0","type":"link"}