{"product_id":"introduction-to-e-business-and-internet-marketing","title":"Introduction to e-Business and Internet Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Introduction to e-Business and Internet Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Learn about the key principles of e-Business and Internet Marketing with Keyword Research.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Introduction to e-Business and Internet Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Learn about the key principles of e-Business and Internet Marketing with Keyword Research.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- An introduction and examination into the nature and importance of eBusiness in international trade\u003cbr\u003e- Analysing the evolution from the traditional economy into the new digital economy.\u003cbr\u003e- Analysis of the various business models in the e-business marketplace and the features of each.\u003cbr\u003e- Detailing the various advantages and disadvantages of e-business to the potential customer.\u003cbr\u003e- Presenting a basic understanding of the nature and benefits of Internet Marketing\u003cbr\u003e- Understanding the process of Keyword Research and applying it to our business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e1. Introduction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 The Traditional Economy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 From Traditional to Digital\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 EDI – Electronic Data Interchange\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 An Opportunity to be Seized\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e2. E-BUSINESS MODELS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Types of Business Model\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 From e-Business to Business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Company transitions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Consumer Requirements\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Customer Loyalty is Key\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 From e-Business to Business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Advantages of e-Business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.8 Some Advantages to Customers of e-Business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.9 e-Commerce Transactions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e3. eCOMMERCE RISK MANAGEMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Why e-Commerce Needs Rigorous Risk Management\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e4. CYBER-CRIME\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 What is a Software Pirate?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 DOS – Denial of Service attacks\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Identifying Internet Fraud – Case Study\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e5. THE E-BUSINESS DEPARTMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 e-Business Department Structure\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Management Structure\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Customer Service\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e6. Introduction to Internet Marketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.1 Internet Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.2 Benefits of Internet Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.3 Potential of Internet Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.4 Introduction to Internet Marketing – Video Tutorial (2:47)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.5 What is Internet Marketing ? – Video Tutorial (5:51)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.6 Why Start Internet Marketing ? – Video Tutorial (10:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.7 Five Elements of an IM Campaign – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.8 Ten IM Tips for Businesses (7:00)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.9 Ten Proven IM Strategies (7:51)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.10 IM Case Studies (9:31)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eFurther Reading\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – An introduction to Internet Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – EU E-Business Guide for SMEs\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Electronic Commerce – The Strategic Perspective\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – A Classification for Business Model Types in Ecommerce\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eForum Assignment\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/affiliate-marketing\"\u003eAffiliate Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/email-marketing\"\u003eeMail Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/google-marketing\"\u003eGoogle Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Introduction to e-Business and Internet Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14368513949759,"sku":"ITS-04-eBUS-001","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637544796,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637577564,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_69ac032b-3b8f-40f4-a56b-97053ba17508.png?v=1590011897","url":"https:\/\/www.ebsiamericas.com\/products\/introduction-to-e-business-and-internet-marketing","provider":"eBSI Export Academy","version":"1.0","type":"link"}