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CPD Course
Lead Generation
Develop practical knowledge and confidence in Lead Generation.
Lead Generation Objectives: This course teaches you techniques to use the power of Lead Generation as a part of your Marketing Strategy.
See course content
Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Lead Generation.
Lead Generation Objectives: This course teaches you techniques to use the power of Lead Generation as a part of your Marketing Strategy.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Lead Generation.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for professionals, managers, business owners and learners who want practical knowledge they can apply in real workplace situations.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
Lead Generation
Objectives: This course teaches you techniques to use the power of Lead Generation as a part of your Marketing Strategy.
Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Unit Contents:
1. Lead Generation Essentials
In this topic you will cover:
1. Lead Generation Essentials
1.1 9 Lead Generation Tools
1.2 How To Create A Landing Page Using LeadPages
1.3 10 Ways To Start Capturing Leads
1.4 6 Lead Generation Strategies for Local and Offline Business
1.5 Understanding The Types of Leads
1.6 How To Capture Leads Using Exit Pops
1.7 How To Use ActiveCampaign
1.8 How To Turn Leads Into Customers
1.9 Social Media Lead Generation
1.10 Lead Generations Sales Funnel(Example)
2. Lead Generation Mastery
In this topic you will cover:
2. Lead Generation Mastery
2.1 Overview
2.2 Bribe Offer
2.3 How To Create A High Converting Landing Page
2.4 Creating Follow-Up Emails
2.5 Buying Email Solo Ads
2.6 Generating Leads Through Facebook
2.7 Ad Swaps
2.8 Ad Words
2.9 The 100Commission
2.10 Adding Your Offer to Other People's Thank You Page
2.11 Joining Give Away Events
2.12 Search Engine Optimization (SEO)
2.13 How to Optimize Your Lead Generation
2.14 How to Monetize Your Mailing List
2.15 How to Write Profit Pulling Emails
Course pathway: eBSI Digital Marketing Academy > Lead Generation
Explore more professional training through the eBSI Digital Marketing Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.