{"product_id":"linkedin-marketing","title":"LinkedIn Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in LinkedIn Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLinkedIn is the biggest professional networking site in the world and boasts a third of the worlds professionals in its membership. As a business to business marketer it is essential to develop a successful marketing strategy for LinkedIn.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in LinkedIn Marketing with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eLinkedIn is the biggest professional networking site in the world and boasts a third of the worlds professionals in its membership.  As a business to business marketer it is essential to develop a successful marketing strategy for LinkedIn.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn about the key tools at your disposal when marketing on LinkedIn.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Reviewing the features of LinkedIn\u003cbr\u003e- Learning how to create a LinkedIn Account\u003cbr\u003e- Creating your LinkedIn Company Page and managing it.\u003cbr\u003e- Identifying tactics to help develop your network safely\u003cbr\u003e- Setting up and managing a LinkedIn Sponsored Update Campaign\u003cbr\u003e- Setting up and managing a LinkedIn Text Ads Campaign\u003cbr\u003e- Understanding the concepts of Influencer Marketing and Content Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of how to use LinkedIn for B2B Marketing and Professional Networking.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 005a LinkedIn Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Potential of LinkedIn\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 LinkedIn Objectives\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 LinkedIn Marketing Rationale\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CREATING YOUR LINKEDIN ACCOUNT\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 LinkedIn Personal Account Creation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Keywords are King\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Elements of a Successful LinkedIn Profile\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A LINKEDIN COMPANY PAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Creating a LinkedIn Business Page – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Five Tactics to Leverage LinkedIn Business Pages\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. GROWING YOUR NETWORK\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Ten Tips for Growing Your Network\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Growing Your LinkedIn Network – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3.1 Advanced Strategies – Influencer Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3.2 Advanced Strategies – Content Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3.3 Advanced Strategies – Investing in your Presence\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. LINKEDIN ADS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Quantifying Your Audience\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Setting Up Your Sponsored Update Campaign\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Setting Up Your Text Ads Campaign\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.4 Ten Tips for LinkedIn Advertising Success\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – LinkedIn Marketing Made Easy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Linkedin Marketing Excellence\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – LinkedIn Top Resources\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Special Bonus Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – LinkedIn for Jobseekers\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – LinkedIn Secret Weapons\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7 – LinkedIn Marketing Secrets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/facebook-marketing\"\u003eFacebook Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/twitter-marketing\"\u003eTwitter Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; LinkedIn Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367873794111,"sku":"ITS-04-eBUS-005a","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637282652,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637315420,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_4d1c7ef3-9c05-418e-af14-1f5aebb15d79.png?v=1590011920","url":"https:\/\/www.ebsiamericas.com\/products\/linkedin-marketing","provider":"eBSI Export Academy","version":"1.0","type":"link"}