{"product_id":"local-marketing","title":"Local Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Local Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLocal Marketing Objectives: This course teaches you techniques on how to leverage Local Searches in order to dominate traffic searches for your Local Business.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Local Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eLocal Marketing\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eObjectives:\u003c\/strong\u003e This course teaches you techniques on how to leverage Local Searches in order to dominate traffic searches for your Local Business.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUnit Contents:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. Local Marketing Basics\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1.Local Marketing Basics\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 Taking Stock\u003cbr\u003e1.3 Pricing Your Services\u003cbr\u003e1.4 Finding Customers\u003cbr\u003e1.5 Approaching Customers\u003cbr\u003e1.6 Setting Up A Website\u003cbr\u003e1.7 Google Places\u003cbr\u003e1.8 Additional Services\u003cbr\u003e1.9 Customer Service\u003cbr\u003e1.10 Working Smarter\u003cbr\u003e1.11 Summary\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Local Marketing Advanced\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2.Local Marketing Advanced\u003cbr\u003e2.1 Introduction\u003cbr\u003e2.2 What is Local Marketing?\u003cbr\u003e2.3 Why Local Marketing?\u003cbr\u003e2.4 Local Marketing Power Tools?\u003cbr\u003e2.5 How to do Local Marketing the Right Way\u003cbr\u003e2.6 Local Search\u003cbr\u003e2.7 Local Marketing on Social Media\u003cbr\u003e2.8 Local Marketing on Mobile\u003cbr\u003e2.9 Local Lead Generation\u003cbr\u003e2.10 Highly Effective Local Marketing Tips\u003cbr\u003e2.11 Case Studies\u003cbr\u003e2.12 Dos and Don’ts\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/blog-marketing\"\u003eBlog Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/cpa-marketing\"\u003eCPA Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/kindle-marketing\"\u003eKindle Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Local Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35622649725088,"sku":"ACIM-C007","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260640723292,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260640756060,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-C007-LocalMarketingcover.png?v=1597189019","url":"https:\/\/www.ebsiamericas.com\/products\/local-marketing","provider":"eBSI Export Academy","version":"1.0","type":"link"}