{"product_id":"marketing-basics-demo","title":"Marketing Basics Demo","description":"\u003cp class=\"ng-scope\"\u003eWelcome to our Video Course version of our Marketing Basics course\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eMarketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eMarketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCourse Outline\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: What is Marketing?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat is a Market?\u003c\/li\u003e\n\u003cli\u003eMarketing is Not Selling\u003c\/li\u003e\n\u003cli\u003eUnderstanding Customer Needs\u003c\/li\u003e\n\u003cli\u003eDefining Your Product or Service\u003c\/li\u003e\n\u003cli\u003eCase Study\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: Common Marketing Types (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDirect Marketing\u003c\/li\u003e\n\u003cli\u003eActive Marketing\u003c\/li\u003e\n\u003cli\u003eIncoming Marketing\u003c\/li\u003e\n\u003cli\u003eOutgoing Marketing\u003c\/li\u003e\n\u003cli\u003eCase Study\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Common Marketing Types (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eGuerilla Marketing\u003c\/li\u003e\n\u003cli\u003eB2B Marketing\u003c\/li\u003e\n\u003cli\u003eB2C Marketing\u003c\/li\u003e\n\u003cli\u003ePromotional Marketing\u003c\/li\u003e\n\u003cli\u003eCase Study\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: The Marketing Mix\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eProduct\u003c\/li\u003e\n\u003cli\u003ePrice\u003c\/li\u003e\n\u003cli\u003ePromotion\u003c\/li\u003e\n\u003cli\u003ePlace\u003c\/li\u003e\n\u003cli\u003eCase Study\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Communicating the Right Way\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eThe Marketing Pitch\u003c\/li\u003e\n\u003cli\u003eSell Value Not Price\u003c\/li\u003e\n\u003cli\u003eFun and Entertaining is Powerful\u003c\/li\u003e\n\u003cli\u003eChoosing the Right Media\u003c\/li\u003e\n\u003cli\u003eCase Study\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven: Customer Communications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eGive Your Customers a Voice\u003c\/li\u003e\n\u003cli\u003eIt’s Not About You, It’s About Them\u003c\/li\u003e\n\u003cli\u003eEvery Interaction Counts\u003c\/li\u003e\n\u003cli\u003eAnswer Questions Honestly\u003c\/li\u003e\n\u003cli\u003eCase Study\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Marketing Goals\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBrand Switching\u003c\/li\u003e\n\u003cli\u003eRepeat Purchases\u003c\/li\u003e\n\u003cli\u003eBrand Loyalty\u003c\/li\u003e\n\u003cli\u003eInform and Educate\u003c\/li\u003e\n\u003cli\u003eCase Study\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: The Marketing Funnel\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eAwareness\u003c\/li\u003e\n\u003cli\u003eInterest\u003c\/li\u003e\n\u003cli\u003eDesire\u003c\/li\u003e\n\u003cli\u003eAction\u003c\/li\u003e\n\u003cli\u003eCase Study\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: Marketing Mistakes (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eNot Taking Social Media Seriously\u003c\/li\u003e\n\u003cli\u003eNot Having a USP\u003c\/li\u003e\n\u003cli\u003eCross Cultural and International Translations\u003c\/li\u003e\n\u003cli\u003eNot Building a Relationship\u003c\/li\u003e\n\u003cli\u003eCase Study\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Marketing Mistakes (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eNot Having a Plan\u003c\/li\u003e\n\u003cli\u003eAiming at Everyone\u003c\/li\u003e\n\u003cli\u003eNot Tracking Metrics\u003c\/li\u003e\n\u003cli\u003eNot Listening to Your Customers\u003c\/li\u003e\n\u003cli\u003eCase Study\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-sme-academy\"\u003eeBSI SME Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/sales-and-marketing\"\u003eSales \u0026amp; Marketing\u003c\/a\u003e \u0026gt; Marketing Basics Demo\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/sales-and-marketing\"\u003eSales \u0026amp; Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-sme-academy\"\u003eeBSI SME Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":55660188303708,"sku":"SSLU069a","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SSLU069_Marketing_Basics_1.png?v=1590011930","url":"https:\/\/www.ebsiamericas.com\/products\/marketing-basics-demo","provider":"eBSI Export Academy","version":"1.0","type":"link"}