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CPD Course
Marketing for Small Businesses
Develop practical knowledge and confidence in Marketing for Small Businesses. Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and...
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Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Marketing for Small Businesses.
Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This course will help small business owners and managers develop their marketing message, create a marketing plan,...
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Understand the core principles and practical approaches covered in Marketing for Small Businesses.
- Recognise situations where those approaches can improve workplace decisions or performance.
- Apply the course ideas more confidently in day-to-day professional situations.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Study time: approximately 2 hours.
- Format: self-paced online learning.
- Professional development: CPD course.
Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This course will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.
After you complete this course, you will be able to:
- Describe the essential elements of a marketing plan, no matter the size of the business.
- Apply tools and strategy to create a marketing plan that supports the growth of your small business.
- Use six steps to create, implement, and review a marketing plan.
- Leverage the best of Internet and social media marketing.
Course Topics:
Session One: Course Overview
Session Two: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Pre-Assignment Review
Session Three: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Influence and Persuasion
- Testing and Revising
Session Four: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Bringing it All Together
- Making Connections
Session Five: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Making Connections
- Top Ten Strategies for Success
- Identifying Opportunities (Part One)
- Identifying Opportunities (Part Two)
- A Simple Marketing Plan for Small Budgets
Session Six: Implementing Your Plan
- What is a Marketing Budget?
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Stage Five: Implementing and Evaluating
- Stage Six: Reviewing and Revising
Session Seven: Internet Marketing Basics
- What It Looks Like
- Popular Strategies
- Sharing Messages
- E-mail Marketing
- What is SEO?
- Leveraging Social Media
- Recommended Reading List
- Personal Action Plan
Continue your learning
Part of this learning pathway: Sales & Marketing
Learners also take: Story Marketing for Small Businesses
Course pathway: eBSI SME Academy > Sales & Marketing > Marketing for Small Businesses
Explore more Sales & Marketing training or return to the eBSI SME Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.