{"product_id":"media-buying","title":"Media Buying","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Media Buying.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this unit you will: Learn about Media Buying and how it can benefit your business.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Media Buying.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn about Media Buying and how it can benefit your business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Explaining what Media Buying is.\u003cbr\u003e- Reviewing a series of online Media Buying Resources to assist you in your efforts\u003cbr\u003e- Setting up and managing your first Media Buying Campaign\u003cbr\u003e- Setting up a Remarketing Campaign with Google Adwords!\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of how to use Media Buying in online business promotion.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS_007a Media Buying\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Important Things You Need To Keep In Mind\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 How Does Media Buying Work?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Where to Book Ad Space\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Benefits of Media Buying\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6 Potential of Media Buying\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. TOP 10 MEDIA BUYING WEBSITES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Sparcmedia\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Chitika\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 BuySellAds\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 CPX Interactive\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 ExoClick\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Advertise.com\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 DoubleClick\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.8 Pulse 360\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.9 SiteScout\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.10 - 7search\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A MEDIA BUYING CAMPAIGN\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Managing a Media Buying Campaign – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Ten Do’s for Successful Media Buying (6:42)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Ten Don’ts you should be aware of (6:37)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.4 Media Buying Case Studies\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.5 Media Buying for Internet Marketing (7:09)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.6 Advanced Strategy – Using BannerHotspot.com (6:58)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. BANNER AD REMARKETING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Why Banner Ads are not dead\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Downsides of Re-Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Advanced Re-Marketing Ideas\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Affiliate Marketing Made Easy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Affiliate Authority\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Affiliate Marketing Blueprint\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Five Minute Guide to Building a Brand\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – How to Double Your Commissions\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – Top Resources Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7 – Affiliate Tools Bonus Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Media Buying\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367816810559,"sku":"ITS-04-eBUS-007a","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637053276,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637086044,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/dart-454186_640.jpg?v=1590011935","url":"https:\/\/www.ebsiamericas.com\/products\/media-buying","provider":"eBSI Export Academy","version":"1.0","type":"link"}