{"product_id":"mobile-marketing","title":"Mobile Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Mobile Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this unit you will: Learn how you can incorporate mobile marketing into your business.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Mobile Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eMobile marketing is a new frontier for marketers with huge potential for growth\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn how you can incorporate mobile marketing into your business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Learning how to adapt or create mobile websites\u003cbr\u003e- Learning how to implement marketing strategies specifically for mobile.\u003cbr\u003e- Understanding how to create Apps for iPad and Android.\u003cbr\u003e- Setting up and incorporating QR codes into your marketing arsenal.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of Mobile Marketing and how to create mobile apps.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 009 Mobile Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.1 What is Mobile Marketing?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.2 Why Mobile Marketing?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.3 Potential of Mobile Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.4 What is a Mobile Website?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.5 Going Mobile with a Responsive Website (5:58)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.6 Going Mobile by Creating a Mobile Website (3:54)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.7 Going Mobile by Adapting your Existing Website (4:10)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.8 Earning Money by Selling Mobile Websites (6:05)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. MOBILE MARKETING PRINCIPLES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.1 Introduction to Mobile Marketing Principles (19:58)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.2 Mobile Traffic Tactics – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.3 Mobile Tracking of Campaigns (20:33)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. ADVANCED MOBILE MARKETING TACTICS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.1 – Using Pay Per Click Advertising PPC (17:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.2 Monetizing Ringtones (15:38)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.3 List Building on Mobile (8:48)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.4 Mobile User Interaction Tactics (6:57)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.5 Growing Your Brand Recognition (10:15)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.6 Selling Advertising Space (11:16)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.7 Downloadable Media (4:27)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.8 CPA (Cost Per Action) Offers (3:24)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.9 Mobile Affiliate Programs (6:53)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.10 Accepting Payments through Mobile (4:02)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.11 Mobile User Psychology (10:38)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. CREATING ANDROID APPS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.1 What is a Mobile App?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.2 Types of App\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.3 Potential of Mobile Apps\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.4 Benefits of App Development\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.5 Creating and Marketing you Android App – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. CREATING IPHONE APPS (32:00)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.1 Profitability Potential of Building iPhone Apps (7:27)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.2 Researching the Market (17:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.3 Developing a Winning App on iPhone (22:19)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.4 Marketing your iPhone App (17:39)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6. QR CODES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.1 Introduction to QR Codes (7:00)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.2 Using QR Codes (8:13)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.3 Where to Use QR Codes (4:07)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.4 Creating QR Codes (4:31)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.5 Tracking QR Codes (8:26)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.6 Tips for QR Codes (7:44)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6.7 Reviews and QR Codes (8:07)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Going Mobile Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Mobile Apps Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Going Mobile Premium Service providers\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Mobile Profits eBook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – iPad Apps eBook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – QR Code eBook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/mobile-marketing\"\u003eMobile Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/mobile-marketing\"\u003eMobile Marketing\u003c\/a\u003e \u0026gt; Mobile Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/mobile-marketing\"\u003eMobile Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367713132607,"sku":"ITS-04-eBUS-009","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260636725596,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260636758364,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/iphone-830480_640.jpg?v=1590011946","url":"https:\/\/www.ebsiamericas.com\/products\/mobile-marketing","provider":"eBSI Export Academy","version":"1.0","type":"link"}