{"product_id":"pay-per-click-ppc-marketing","title":"Pay-Per-Click (PPC) Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Pay-Per-Click (PPC) Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis 4 hour video course will take you by the hand and walk you through the process of getting the most out of Pay-Per-Click Marketing on behalf of your business.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Pay-Per-Click (PPC) Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis 4 hour video course will take you by the hand and walk you through the process of getting the most out of Pay-Per-Click Marketing on behalf of your business.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 4 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eObjectives\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003eIn this course you will cover the following areas:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. Intro to PPC Marketing\u003c\/strong\u003e\u003cbr\u003e1.1 INTRODUCTION TO PPC ADVERTISING\u003cbr\u003e1.2 Affiliate Marketplace with ClickBank\u003cbr\u003e1.3 How to get best quality score?\u003cbr\u003e1.4 Mini-site Templates\u003cbr\u003e1.5 More Resources for SEO\u003cbr\u003e1.6 Google Adwords Setup\u003cbr\u003e1.7 Creating your first Google adwords campaign \u003cbr\u003e1.8 Tips and Tricks to increase performance of Ads\u003cbr\u003e1.9 Competing with competitors\u003cbr\u003e1.10 Split test on Google adwords ad\u003cbr\u003e1.11 Searching for Competitors for Google Ads\u003cbr\u003e1.12 Keywords research for a niche\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. PPC Marketing Advanced\u003c\/strong\u003e\u003cbr\u003e2.1 PPC MARKETING ADVANCED\u003cbr\u003e2.2 Why you should definitely use PPC for your business\u003cbr\u003e2.3 The Top 20 PPC Ad Networks and Automation Tools \u003cbr\u003e2.4 Setting up a PPC Campaign from Start to Finish \u003cbr\u003e2.5 Creating a PPC Campaign in Google AdWords\u003cbr\u003e2.6 Creating a PPC Campaign in Bing\u003cbr\u003e2.7 Creating a PPC Campaign in 7Search\u003cbr\u003e2.8 Creating a PPC Campaign in Facebook\u003cbr\u003e2.9 Creating a PPC Campaign in Twitter\u003cbr\u003e2.10 Creating a PPC Campaign in LinkedIn\u003cbr\u003e2.11 Tracking your Ad Campaigns\u003cbr\u003e2.12 Testing, Optimizing and Scaling\u003cbr\u003e2.13 The 20 “do’s” you have to apply\u003cbr\u003e2.14 The 20 “don’ts” you have to avoid\u003cbr\u003e2.15 Shocking PPC Case Studies\u003cbr\u003e2.16 PPC as an Internet Marketer\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Pay-Per-Click (PPC) Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":31993390071943,"sku":"ACIM-A008","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637872476,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637905244,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A008_-_PPC_Marketing_cover.png?v=1590011979","url":"https:\/\/www.ebsiamericas.com\/products\/pay-per-click-ppc-marketing","provider":"eBSI Export Academy","version":"1.0","type":"link"}