{"product_id":"search-engine-optimization","title":"Search Engine Optimization","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Search Engine Optimization.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSearch Engine Optimization or SEO is the process of influencing the position of a website\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Search Engine Optimization.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eSearch Engine Optimization or SEO is the process of influencing the position of a website\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003ein a search engine’s UNPAID results.  \u003cbr\u003eIn this unit you will:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Learn about the process involved in preparing and submitting  your website to Internet search engines.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e-  Learning how to prepare your website for search engine submission.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Analysing search engine strategy.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Examining the various search engines available on the internet.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\n\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCourse Outline\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e1. INTRODUCTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 What is an Internet Domain?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Why an Internet Domain?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Preparing Our Website\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Search Engine Robots\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.5 Recommendations for Search Engines\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6 Classifying Search Engines\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e2. SEARCH ENGINE OPTIMIZATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Search Engine Strategy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Types of Search Engine Traffic\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 SEO Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 What is MOZ\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e3. Keyword Research    \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Keyword Research – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. SEO Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. SOCIAL SIGNALS SEO – PRACTICAL TUTORIALS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eFurther Reading\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – A training guide on SEO\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – SEO Cheat Sheet\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – SEO Mind Map\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Top SEO Resources\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eForum Assignment\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e \u0026gt; Search Engine Optimization\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/internet-marketing\"\u003eInternet Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14368484065343,"sku":"ITS-04-eBUS-002","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637479260,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637512028,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_b153dfe4-27d7-4ee3-ab75-6425aa1d2d9e.png?v=1590012030","url":"https:\/\/www.ebsiamericas.com\/products\/search-engine-optimization","provider":"eBSI Export Academy","version":"1.0","type":"link"}