{"product_id":"segmentation","title":"Segmentation","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Segmentation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWithout doubt it would be ideal for a company to offer a personalised product to each of its clients. As this is virtually impossible, we need to look for ways to offer products that are personalised for different groups or segments of the market.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a clearer practical understanding of the key concepts and terminology in Segmentation.\u003c\/li\u003e\n\u003cli\u003eRecognise how the topic affects real international trade, finance or risk decisions.\u003c\/li\u003e\n\u003cli\u003eApply the course principles more confidently in relevant business situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eWithout doubt it would be ideal for a company to offer a personalised product to each of its clients.  As this is virtually impossible, we need to look for ways to offer products that are personalised for different groups or segments of the market. \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eTodays markets are more volatile than before and possibly the traditional mass media advertising focus is no longer appropriate.  One option is to target different niches of market where we have the resources to satisfy that niches needs and wants.  This is possible with Market Segmentation.  That is, dividing the market into groups of potential clients with similar needs and profiles which possess similar buying habits.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit, you will learn about market segmentation and its importance to international marketing.  \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by :\u003cbr\u003e- Analysing the need for segmentation\u003cbr\u003e- Examining the most common segmentation criteria\u003cbr\u003e- Outlining statistical studies on segmentation\u003cbr\u003e- Detailing some strategies that can be applied to new export markets.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003eCourse Outline\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Segmentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Segmentation Objective\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CRITERIA\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Segmentation Criteria\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Segmentation. Demographic\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Real GDP Per Capita\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Segment by Population\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Segment by Age\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Socio-Economic Segmentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6.1 Socio-Economic Segmentation - Porche\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Segmentation: Global Scan's Study of BSB\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.8 The DMBB Study on the European and Russian Consumer\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.9 The 4C Study From Y\u0026amp;R\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.10 Segmentation by Behavior\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.11 Segmentation According to Profits\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.12 Stages of Segmentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. WORLDWIDE SEGMENTATION STRATEGY\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Size and Growth Potential of the Segment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Compatibility with the Company's Criteria\/Practical Example\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.3 Worldwide Segmentation Strategy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Market Segmentation – A Framework for Determining the Right Target Customers\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Market Segmentation Strategy, Competitive Advantage, and Public Policy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Behavioral Segmentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Customer Segmentation: A Powerful Tool for Business Growth\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – Market Segmentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e \u0026gt; Segmentation\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/export-marketing\"\u003eExport Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-export-academy-1\"\u003eeBSI Export Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 60)","offer_id":14368621789247,"sku":"ITS-01-EMO-004","price":66.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 50 each)","offer_id":59260484419932,"sku":null,"price":275.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 40 each)","offer_id":59260484452700,"sku":null,"price":440.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_8c0feca6-9772-4eb8-9a8d-e9424edc3546.png?v=1603501075","url":"https:\/\/www.ebsiamericas.com\/products\/segmentation","provider":"eBSI Export Academy","version":"1.0","type":"link"}