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CPD Course
Selling Smarter
Develop practical knowledge and confidence in Selling Smarter. Trainers know that Selling Smarter is the key to success for sales professionals. Sales is an exciting and dynamic profession, where highly trained and sophisticated individuals engage with customers and rise to the top of their sales teams by being honest, trustworthy, and competent. In...
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Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Selling Smarter.
Trainers know that Selling Smarter is the key to success for sales professionals. Sales is an exciting and dynamic profession, where highly trained and sophisticated individuals engage with customers and rise to the top of their sales teams by being honest, trustworthy, and competent. In this course, participants will learn sales techniques and skills to increase their results by identifying needs and persuading...
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Understand the core principles and practical approaches covered in Selling Smarter.
- Recognise situations where those approaches can improve workplace decisions or performance.
- Apply the course ideas more confidently in day-to-day professional situations.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Study time: approximately 2 hours.
- Format: self-paced online learning.
- Professional development: CPD course.
Trainers know that Selling Smarter is the key to success for sales professionals. Sales is an exciting and dynamic profession, where highly trained and sophisticated individuals engage with customers and rise to the top of their sales teams by being honest, trustworthy, and competent. In this course, participants will learn sales techniques and skills to increase their results by identifying needs and persuading potential customers to do business. They’ll also achieve the following objectives:
- How to apply customer focused sales techniques
- How to use goal-setting techniques and strategies as a way to focus on what they want to accomplish
- How to use success techniques to get the most out of their work
- How to understand productivity techniques to maximize use of time
- How to identify ways to find new clients and network effectively
Course Topics:
Session One: Course Overview
Session Two: Selling Skills
- Essential Skills
- Consultative Selling
- Customer Focused Selling
Session Three: The Sales Cycle
- The Sales Cycle
- Initiate
- Build
- Manage
- Optimize
Session Four: Framing Success
- The Power of Your Mind
- Professionalism
Session Five: Setting Goals with SPIRIT!
Session Six: The Path to Efficiency
Session Seven: Customer Service
Session Eight: Selling More
- Enhancing Your Sales
- Our Values
- Making Connections
Session Nine: Ten Major Mistakes
Session Ten: Finding New Clients
- Finding New Clients
- Networking
Session Eleven: Selling Price
- Recommended Reading List
- Personal Action Plan
Continue your learning
Part of this learning pathway: Sales & Marketing
Course pathway: eBSI SME Academy > Sales & Marketing > Selling Smarter
Explore more Sales & Marketing training or return to the eBSI SME Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.