{"product_id":"simple-social-media-content","title":"Simple Social Media Content","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Simple Social Media Content.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this one hour course you will learn about creating simple visual content which you can use to rapidly engage with your audience through social media channels. As the saying goes, a picture can say a thousand words and in this course you will learn techniques to understand the visual tastes of your audience and to adapt your visual content to meet those tastes - thus boosting engagement and brand recognition.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Simple Social Media Content.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn this one hour course you will learn about creating simple visual content which you can use to rapidly engage with your audience through social media channels.  As the saying goes, a picture can say a thousand words and in this course you will learn techniques to understand the visual tastes of your audience and to adapt your visual content to meet those tastes - thus boosting engagement and brand recognition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eCourse Contents\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this course you will learn about: \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eVideo #1 - Intro to Simple Social Content\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eAs said earlier - There are all sorts of content marketing - but the goal here is to keep it simple but with a powerful message that will attract and engage the right audience.  We’ll also discuss what you need to get started.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e    \u003cbr\u003e\u003cstrong\u003eVideo #2 - Analyze Your Audience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eBefore we jump in and show you how to create simple content marketing, it’s crucial to understand your audience in a more granular viewpoint. In this video we are going to dive in to gaining a clear insight of your audience. Don’t worry there’s going to be practical information on what to do step-by-step.\u003cbr\u003e    \u003cbr\u003e\u003cstrong\u003eVideo #3 -  Similar Interests\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eNow that you have a better idea of what your audience likes and dislikes, it’s time to get a list of other topics that your audience is interested in. This is very important because it gives you a more well-rounded view what attracts your audience. This will allow you to branch out in terms of creating more content, so you never get stuck.\u003cbr\u003e    \u003cbr\u003e\u003cstrong\u003eVideo #4 - Where Do They Hang Out?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eNow that you have a better idea of the different topics that they are interested in, it’s time to figure out exactly where they hang out. We want to get a better idea of what content they engage with and what triggers them.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eVideo #5 - Powerful Images\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFinding images that are proven to work are important so that you don’t start from scratch. Now this is nothing about how to find royalty-free images or anything like that, this is about finding companies that have already done the testing and to simply mimic what they are already doing.\u003cbr\u003e    \u003cbr\u003e\u003cstrong\u003eVideo #6 - Powerful Words\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eImages themselves can be very powerful, however combined with some words they can be even more powerful especially when it relates to your audience. So in this video we will be discussing how to find these powerful words that you can use in your own content.\u003cbr\u003e    \u003cbr\u003e\u003cstrong\u003eVideo #7 - Creation Time\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eOK great! Now that you have done all the research possible to figure out what images to use and even what words to use, it’s time to put it all together using some graphic editing tools.  In this video we will show you tools that we use and have come to love due to their simplicity.\u003cbr\u003e    \u003cbr\u003e\u003cstrong\u003eVideo #8 - Organizing Your Content\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eOnce you start creating your content, it’s important to organize them. When using this method you can easily create hundreds of images very fast. \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eVideo #9 - Auto Scheduling\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eAuto scheduling your content not only makes your life a lot easier, but social media sites love it when you post on a consistent basis.  But how do you do it?  What tool should you use? You will find out here!\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Simple Social Media Content\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":39667396247730,"sku":"ACIM-013","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260644917596,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260644950364,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/VCIM-013Cover.png?v=1617911647","url":"https:\/\/www.ebsiamericas.com\/products\/simple-social-media-content","provider":"eBSI Export Academy","version":"1.0","type":"link"}