{"product_id":"twitter-marketing","title":"Twitter Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Twitter Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this unit you will: Learn about the key tools at your disposal when marketing on Twitter.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Twitter Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eTwitter is the fifth biggest social networking site in the world.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn about the key tools at your disposal when marketing on Twitter.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cbr\u003eThis will be achieved by:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Reviewing the features of Twitter\u003cbr\u003e- Learning how to create a Twitter Account\u003cbr\u003e- Creating your Twitter Page and managing it.\u003cbr\u003e- Setting up and managing a Twitter Ad Campaign\u003cbr\u003e- Understanding the idiosyncracies of Twitter Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cform method=\"post\" name=\"course_form\" class=\"form-horizational ng-pristine ng-valid\" action=\"http:\/\/ebsi.learnupon.com\/courses\/58057\/details\" post-form-no-ajax=\"\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003csection\u003e\u003cmain\u003e\n\u003cdiv class=\"ng-scope\" ng-if=\"!!course.objectives\"\u003e\n\u003cdiv class=\"ck-editor-content ng-binding\" bind-html-compile=\"course.objectives\" trust=\"\"\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of Twitter Marketing and how to get the best ROI from Twitter.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 005b Twitter Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Potential of Twitter\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Why Twitter?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Twitter for Business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Twitter for Business - Tactics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CREATING YOUR TWITTER ACCOUNT\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A TWITTER PAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Creating and Managing a Twitter Page – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. TWITTER ADS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Twitter Ads Options\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Setting Up Your Twitter Ads Campaign\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Setting Up Your Remarketing List\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. TWITTER MARKETING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Setting Up Your Automation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Growing Your Following Base\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Monetizing Your Twitter Activity\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.4 One hundred and one Tips for Professional Twitter Users\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Twitter Marketing Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Twitter Profits eBook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – 101 Tips for Twitter Users\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Twitter 50 ways to get followers report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – Twitter Top Resources\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – 21 Twitter Tricks\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7 – Twitter Marketing Secrets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbutton class=\"btn btn-default mt-24 ng-binding\" ng-click=\"setObjectives()\"\u003eEdit Objectives\u003c\/button\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/main\u003e\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearners also take:\u003c\/strong\u003e \u003ca href=\"\/products\/facebook-marketing\"\u003eFacebook Marketing\u003c\/a\u003e  |  \u003ca href=\"\/products\/linkedin-marketing\"\u003eLinkedIn Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e \u0026gt; Twitter Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/social-media-marketing\"\u003eSocial Media Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367854657599,"sku":"ITS-04-eBUS-005b","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260637217116,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260637249884,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_f4fd6bca-0b44-44e6-8f28-eeb4de885fe8.png?v=1590012090","url":"https:\/\/www.ebsiamericas.com\/products\/twitter-marketing","provider":"eBSI Export Academy","version":"1.0","type":"link"}