{"product_id":"video-marketing","title":"Video Marketing","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in Video Marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this unit you will: Learn how you can incorporate video marketing into your business.\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a practical understanding of the key concepts covered in Video Marketing.\u003c\/li\u003e\n\u003cli\u003eRecognise where the topic applies in real workplace or business situations.\u003c\/li\u003e\n\u003cli\u003eApply the methods and good-practice approaches covered in the course with greater confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 5 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"ng-scope\"\u003eITS - eBUS - 010 - Video Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eVideo marketing is a new frontier for marketers with huge potential for growth.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn how you can incorporate video marketing into your business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Learning the basics of Video Marketing and how its applied in other organizations\u003cbr\u003e- Learning how to implement video marketing strategies.\u003cbr\u003e- Understanding what is needed to create videos.\u003cbr\u003e- Identifying tools and resources to help you in your video marketing task.\u003cbr\u003e- Adapting a video marketing blueprint to your business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of Video Marketing and how how to implement it in a business.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 010 Video Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.1 What is Video Marketing and Why Care? (7:10)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.2 – 5 Reasons why Video is so Effective (1:43)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.3 Kinds of Videos for Marketing Purposes\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.4 – Benefits of Video Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.5 Potential of Video Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1.6 – Video Marketing Case Study\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.1 – Video Marketing Case Study - RevZilla\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.2 – Video Marketing Case Study - Rokenbok\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.3 – Video Marketing Case Study – American Airlines\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.4  – Video Marketing Case Study – Home Depot#\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.6.5  – Video Marketing Case Study – Ibis\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. VIDEO MARKETING IN PRACTICE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.1 What Makes a Good Video? (21:02)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.2 Creating Videos on a Budget\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.3 Creating Videos - Presentation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.4 Creating Videos - Editing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.5 Creating Videos – Effects, Transitions and Extra Touches\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.6 Mobile Traffic Tactics – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.7 Video Marketing Case Studies (7:53)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.8 Video Marketing Do’s and Don’ts (19:58)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2.9 Guide to Youtube (7:31)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. ADVANCED VIDEO MARKETING TACTICS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.1 Advanced Video Techniques (6:41)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.2 Video Strategies\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.3 Preparing Video for Distribution (6:06)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.4 Distributing the Videos (18:54)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.5 Promoting Your Video (5:00)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.6 Video SEO\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.7 Getting Conversions (6:18)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3.8 Conclusion and next steps\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. VIDEO MARKETING BLUEPRINT (32:00)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.1 Profitability Potential of Building iPhone Apps (7:27)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.2 Profitability Potential of Building iPhone Apps (7:27)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.3 Profitability Potential of Building iPhone Apps (7:27)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.4 Researching the Market (17:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.5 Researching the Market (17:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4.6 Researching the Market (17:01)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. VIDEO MARKETING RESOURCES\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.1 – Video Site Review - YouTube\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.2 – Video Site Review - Vimeo\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.3 – Video Site Review - Dailymotion\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.4 – Video Site Review - Metacafe\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.5 Video Tool Reviews\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.6 Video Production with Windows Video Maker (7:13)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.7 Video Production with CamStudio  (4:45)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.8 Using TubeMogul  (4:45)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5.9 – Distribution with Traffic Geyser (2:40)\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     1 – Video Marketing Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     2 – Video Marketing Goldmine\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     3 – Video Marketing Excellence\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     4 – Video Marketing Blueprint\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     5 – SEO Video Warrior\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     6 – 16 Ways to Use Video Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e     7 – Top Resources Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e \u0026gt; Video Marketing\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":14367692783679,"sku":"ITS-04-eBUS-010","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260636660060,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260636692828,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/demonstration-64151_640.jpg?v=1590012093","url":"https:\/\/www.ebsiamericas.com\/products\/video-marketing","provider":"eBSI Export Academy","version":"1.0","type":"link"}