Book a Free Video Consultation!
If you have any questions or would like to speak to one of our team before enrolling feel free to book a free video call with us by clicking the button below, we will be delighted to meet you on Google Meet!
CPD Course
Creating a Positive Media Relationship
Develop practical knowledge and confidence in Creating a Positive Media Relationship. This course gives your students the foundation they will need to interact in a meaningful way with members of the media. Over the course of one day, they will learn how to be interviewed successfully, how to provide information to the media, how to build...
See course content
Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Creating a Positive Media Relationship.
This course gives your students the foundation they will need to interact in a meaningful way with members of the media. Over the course of one day, they will learn how to be interviewed successfully, how to provide information to the media, how to build efficient media packages, and how to craft useful and effective press releases. The course wraps up with a look at developing relationships with members of the...
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Understand the core principles and practical approaches covered in Creating a Positive Media Relationship.
- Recognise situations where those approaches can improve workplace decisions or performance.
- Apply the course ideas more confidently in day-to-day professional situations.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Study time: approximately 2 hours.
- Format: self-paced online learning.
- Professional development: CPD course.
This course gives your students the foundation they will need to interact in a meaningful way with members of the media. Over the course of one day, they will learn how to be interviewed successfully, how to provide information to the media, how to build efficient media packages, and how to craft useful and effective press releases. The course wraps up with a look at developing relationships with members of the media.
Course Topics:
Session One: Course Overview
Session Two: Being Interviewed
- As a Citizen
- As a Media Spokesperson
Session Three: Providing Information to the Media
- Security of information and files
- Attribution
- Different types of media
Session Four: Developing a Media Package
Session Five: Press Releases
Session Six: Developing Media Relationships
- Recommended Reading List
- Personal Action Plan
Continue your learning
Part of this learning pathway: Sales & Marketing
Course pathway: eBSI SME Academy > Sales & Marketing > Creating a Positive Media Relationship
Explore more Sales & Marketing training or return to the eBSI SME Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.