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CPD Course
YouTube Ads
Develop practical knowledge and confidence in YouTube Ads.
YouTube Ads Objectives: This course provides a foundation on how to dominate YouTube Advertising.
See course content
Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in YouTube Ads.
YouTube Ads Objectives: This course provides a foundation on how to dominate YouTube Advertising.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Use the key features and workflows covered in YouTube Ads with greater confidence.
- Apply the tools and techniques to practical business tasks.
- Recognise common mistakes and work more efficiently in day-to-day use.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Study time: approximately 1 hour.
- Format: self-paced online learning.
- Professional development: CPD course.
YouTube Ads
Objectives: This course provides a foundation on how to dominate YouTube Advertising.
Completing this course will confer 1 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Unit Contents:
1. YouTube Ads Fundamentals
In this topic you will cover:
1. YouTube Ads Basics
1.1 What Is YouTube Advertising?
1.2 Why You Should Use YouTube Ads for Your Business
1.3 Knowing Your Business
1.4 Setting Up YouTube For Your Business
1.5 Linking Your YouTube Channel to Your AdWords Account
1.6 Creating Your Video for Advertising with YouTube
1.7 Creating Your Campaign
1.8 Creating the Ad Group and Ad
1.9 Managing Your Video Ad Campaign
1.10 Campaign, Ad Group & Content Exclusions
1.11 Call-To-Action Overlays
1.12 Remarketing
1.13 Additional YouTube Tricks
1.14 10 Do's You Should Consider
1.15 10 Don’ts You Should Avoid
1.16 YouTube Ads Tools and Services
1.17 Case Studies
Continue your learning
Part of this learning pathway: Video Marketing
Course pathway: eBSI Digital Marketing Academy > Video Marketing > YouTube Ads
Explore more Video Marketing training or return to the eBSI Digital Marketing Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.