{"product_id":"youtube-marketing-essentials","title":"YouTube Marketing Essentials","description":"\u003cdiv class=\"ebsi-team-licence-note\"\u003e\u003cp\u003e\u003cstrong\u003eBuying for a team?\u003c\/strong\u003e\u003cbr\u003eChoose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.\u003c\/p\u003e\u003c\/div\u003e\n\u003c!-- ebsi-sales-wrapper --\u003e\u003cdiv class=\"ebsi-sales-wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop practical knowledge and confidence in YouTube Marketing Essentials.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYouTube Marketing Essentials Objectives: This course teaches you techniques you need to know in order to succeed in YouTube Marketing. You will learn how to create winning videos and present them for optimum exposure!\u003c\/p\u003e\n\u003ch3\u003eWhy this course matters\u003c\/h3\u003e\n\u003cp\u003eThis course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.\u003c\/p\u003e\n\u003ch3\u003eWhat you will gain\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse the key features and workflows covered in YouTube Marketing Essentials with greater confidence.\u003c\/li\u003e\n\u003cli\u003eApply the tools and techniques to practical business tasks.\u003c\/li\u003e\n\u003cli\u003eRecognise common mistakes and work more efficiently in day-to-day use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this course for?\u003c\/h3\u003e\n\u003cp\u003eThis course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.\u003c\/p\u003e\n\u003ch3\u003eCourse at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy time:\u003c\/strong\u003e approximately 3 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e self-paced online learning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional development:\u003c\/strong\u003e CPD course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eYouTube Marketing Essentials\u003cbr\u003e\u003cbr\u003eObjectives: This course teaches you techniques you need to know in order to succeed in YouTube Marketing. You will learn how to create winning videos and present them for optimum exposure!\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCompleting this course will confer 3 CPD Credits towards internationally recognised \u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003e\u003cbr\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. YouTube Marketing 1\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. YouTube Marketing 1\u003cbr\u003e1.1 Introduction\u003cbr\u003e1.2 7 Steps To Marketing Success\u003cbr\u003e1.3 Creating an Account\u003cbr\u003e1.4 Setting Up Channel\u003cbr\u003e1.5 Pick a Keyword\u003cbr\u003e1.6 Create your Video\u003cbr\u003e1.7 Optimize your Video\u003cbr\u003e1.8 Rank your Video\u003cbr\u003e1.9 Quick way to Earn Money 1\u003cbr\u003e1.10 Quick way to Earn Money 2\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. YouTube Marketing 2\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. YouTube Marketing 2\u003cbr\u003e2.1 Introduction\u003cbr\u003e2.2 What is YouTube?\u003cbr\u003e2.3 Why YouTube?\u003cbr\u003e2.4 Get the most out of YouTube\u003cbr\u003e2.5 YouTube Creator Studio\u003cbr\u003e2.6 YouTube Upload\u003cbr\u003e2.7 YouTube Analytics\u003cbr\u003e2.8 YouTube Editor\u003cbr\u003e2.9 YouTube SEO\u003cbr\u003e2.10 YouTube ADS\u003cbr\u003e2.11 YouTube Automation Tools\u003cbr\u003e2.12 10 Do's To Apply For A Successful marketing campaign\u003cbr\u003e2.13 10 Don'ts To avoid for a successful marketing campaign\u003cbr\u003e2.14 Case Studies\u003cbr\u003e2.15 Affiliate Marketing\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. YouTube Marketing 3\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. YouTube Marketing 3\u003cbr\u003e3.1 Set Up Video\u003cbr\u003e3.2 YouTube Ranking Factors\u003cbr\u003e3.3 Video Editing Software\u003cbr\u003e3.4 Three Ways To Create Video\u003cbr\u003e3.5 Basics Of Interactive Video\u003cbr\u003e3.6 Affiliate Links\u003cbr\u003e3.7 Keyword Research\u003cbr\u003e3.8 Create Links To Your Video In YouTube\u003cbr\u003e3.9 Interactive Quiz Video Set Up\u003cbr\u003e3.10 Linking To Itunes\u003cbr\u003e3.11 Google Play Link Direct\u003cbr\u003e3.12 Graphics Part 1\u003cbr\u003e3.13 Graphics Part 2\u003cbr\u003e3.14 Graphics Part 3\u003cbr\u003e3.15 Video Editing Part 1\u003cbr\u003e3.16 Video Editing Part 2\u003cbr\u003e3.17 Video Editing Part 3\u003cbr\u003e3.18 Video Editing Part 4\u003cbr\u003e3.19 Video Editing Part 5\u003cbr\u003e3.20 Video Upload\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. YouTube Marketing 4\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4. YouTube Marketing 4\u003cbr\u003e4.1 Introduction\u003cbr\u003e4.2 How To Create Your First Campaign\u003cbr\u003e4.3 How To Link Your YouTube Channel To Your Adwords Account\u003cbr\u003e4.4 How To Setup Targeting Groups\u003cbr\u003e4.5 Using Negative Targets\u003cbr\u003e4.6 Types Of Video Formats\u003cbr\u003e4.7 Using Call-To-Action Overlays\u003cbr\u003e4.8 How To Use The Estimation Tool\u003cbr\u003e4.9 How To Copy Campaigns, Ads Targeting Groups\u003cbr\u003e4.10 How To Apply Content Label Exclusions\u003cbr\u003e4.11 How To Measure Ad Performance\u003cbr\u003e4.12 How To Generate Reports\u003cbr\u003e4.13 How To Generate Placement Reports\u003cbr\u003e4.14 Understanding Tabs Segmentation Filters\u003cbr\u003e4.15 Tips For Optimizing Your Video Ad Campaign\u003cbr\u003e4.16 How To Use Remarketing\u003cbr\u003e4.17 How To Setup Your Payment Method\u003cbr\u003e4.18 How To Update Your Billing Information \u003cbr\u003e4.19 Conclusion\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ebsi-cross-sell --\u003e\u003cdiv class=\"ebsi-cross-sell\"\u003e\n\u003ch3\u003eContinue your learning\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePart of this learning pathway:\u003c\/strong\u003e \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNext course:\u003c\/strong\u003e \u003ca href=\"\/products\/youtube-marketing-advanced\"\u003eYouTube Marketing Advanced\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ebsi-academy-breadcrumb --\u003e\n\u003chr\u003e\u003cdiv class=\"ebsi-course-pathway\"\u003e\n\u003cp\u003e\u003cstrong\u003eCourse pathway:\u003c\/strong\u003e \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e \u0026gt; \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e \u0026gt; YouTube Marketing Essentials\u003c\/p\u003e\n\u003cp\u003eExplore more \u003ca href=\"\/collections\/video-marketing\"\u003eVideo Marketing\u003c\/a\u003e training or return to the \u003ca href=\"\/pages\/welcome-to-ebsi-digital-marketing-academy\"\u003eeBSI Digital Marketing Academy\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"eBSI Export Academy","offers":[{"title":"Individual Licence (EUR 40)","offer_id":35315477282976,"sku":"ACIM-A006a","price":44.0,"currency_code":"USD","in_stock":true},{"title":"5 Licences (EUR 35 each)","offer_id":59260639183196,"sku":null,"price":193.0,"currency_code":"USD","in_stock":true},{"title":"10 Licences (EUR 30 each)","offer_id":59260639215964,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A006-YoutubeMarketingcover.png?v=1595801719","url":"https:\/\/www.ebsiamericas.com\/products\/youtube-marketing-essentials","provider":"eBSI Export Academy","version":"1.0","type":"link"}