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CPD Course
Branding
Develop practical knowledge and confidence in Branding. This course will introduce the learner to the benefits that branding offers to customers. Additionally, the learner will become familiar with the versatility of an effective brand and how companies can improve their existing products through branding. Upon successful completion of this course, the learner...
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Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Branding.
This course will introduce the learner to the benefits that branding offers to customers. Additionally, the learner will become familiar with the versatility of an effective brand and how companies can improve their existing products through branding. Upon successful completion of this course, the learner will have a strong understanding of the following:
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Branding.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for business professionals, administrators, managers and learners who want practical workplace skills they can apply immediately.
Course at a glance
- Study time: approximately 1 hour.
- Format: self-paced online learning.
- Professional development: CPD course.
Course Outline:
Seat Time: 1.25hrs - Desc:
This course will introduce the learner to the benefits that branding offers to customers. Additionally, the learner will become familiar with the versatility of an effective brand and how companies can improve their existing products through branding. Upon successful completion of this course, the learner will have a strong understanding of the following:
- Effective brands and graphics.
- Customer-oriented brand awareness.
- Dispensing the brand.
Course Topics:
T1. Defining and Classifying Products for Branding: This topic will provide an overview of the elements of branding, the usefulness of brands, features of an effective brand, and mission statements.
T2. Effective Brands and Graphics: This topic will provide an overview of elements of a successful brand name and slogan, the value of creating a good brand name, slogans, colors, and fonts.
T3. Customer Oriented Brand Awareness: This topic will provide an overview of employeesÆ perspectives, brand interaction with customers, the importance of media, and staying connected to customers.
T4. Dispensing the Brand: This topic will provide an overview of launch types, facets of an internal launch, effective launch strategies, and evaluating the brandÆs vitality.
T5. Examine Data and Feedback: This topic will provide an overview of strategizing, refreshing the brand, and extending the brand.
Continue your learning
Part of this learning pathway: Professional Skills
Course pathway: eBSI Banking Academy > Professional Skills > Branding
Explore more Professional Skills training or return to the eBSI Banking Academy.
Related eBSI learning pathway: eBSI SME Academy > Sales & Marketing
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.