Book a Free Video Consultation!
If you have any questions or would like to speak to one of our team before enrolling feel free to book a free video call with us by clicking the button below, we will be delighted to meet you on Google Meet!
CPD Course
Communications for Small Business Owners
Develop practical knowledge and confidence in Communications for Small Business Owners.
Focusing on communicating with existing and potential customers, is an essential skill that will help boost the number of customers and profits.
See course content
Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Communications for Small Business Owners.
Focusing on communicating with existing and potential customers, is an essential skill that will help boost the number of customers and profits.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Understand the core principles and practical approaches covered in Communications for Small Business Owners.
- Recognise situations where those approaches can improve workplace decisions or performance.
- Apply the course ideas more confidently in day-to-day professional situations.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Study time: approximately 2 hours.
- Format: self-paced online learning.
- Professional development: CPD course.
Focusing on communicating with existing and potential customers, is an essential skill that will help boost the number of customers and profits.
This course will help small business owners to develop and convey an effective message through a variety of channels, including traditional media and social media.
Course Topics:
Session One: Course Overview
Session Two: Key Communication Components
- What Communication Is All About
Session Three: The Building Blocks
- Business and Marketing Strategy
- Public Relations Plan
- Working on the Plan
- Elevator Pitch and Executive Summary
- Developing Your Pitch
- Practice Makes Perfect
Session Four: Your Communications Plan
- Introduction
- Selecting Your Communications Destination
- Choosing a Communications Route
- Making Connections
- Establishing a Communications Vehicle
- Developing an Approval Process
- Inbound vs. Outbound: How Can We Help You?
Session Five: The Five C’s of a Successful Message
- Be Clear
- Be Concise
- Be Complete
- Be Correct
- Be Compelling
Session Six: Communication Strategies
- Setting a Goal for Each Communications Piece
- Strengthening Your Core Message
Session Seven: Sharing Information Through Media Releases
- Key Pieces of the Media Release
- Drafting Your Message
- Getting Into It
Session Eight: Communicating Online
- Blogging Tips and Tricks
- Making Connections
- Connecting Through Social Media
- Social Media Plan Worksheet
Session Nine: Using Stories to Communicate
- The Importance of Story
- Tell Me A Story
Session Ten: Polishers and Time Savers
- Communication Fact Sheets
- Getting It Together
- Reduce, Re-Use, and Recycle
Session Eleven: Enhancing Your Results
- Search Engine Optimization (SEO)
- Optimizing Our Results
- Taking Your Communication Pulse
- Focusing on the Research
- SWOT Analysis
- Making Connections
Session Twelve: Maintaining Your Message in Crisis
- Recommended Reading List
- Personal Action Plan
Continue your learning
Part of this learning pathway: Sales & Marketing
Course pathway: eBSI SME Academy > Sales & Marketing > Communications for Small Business Owners
Explore more Sales & Marketing training or return to the eBSI SME Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.