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CPD Course
Customer Relationship Management (CRM)
Develop practical knowledge and confidence in Customer Relationship Management (CRM). Dive into the world of Customer Relationship Management with our comprehensive online course, designed to equip you with the essential skills and knowledge for effective CRM in today's dynamic business environment. Whether you're a budding entrepreneur, a business professional, or someone looking to deepen their...
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Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Customer Relationship Management (CRM).
Dive into the world of Customer Relationship Management with our comprehensive online course, designed to equip you with the essential skills and knowledge for effective CRM in today's dynamic business environment. Whether you're a budding entrepreneur, a business professional, or someone looking to deepen their understanding of customer relations, this course is your gateway to mastering CRM.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Understand the core principles and practical approaches covered in Customer Relationship Management (CRM).
- Recognise situations where those approaches can improve workplace decisions or performance.
- Apply the course ideas more confidently in day-to-day professional situations.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Study time: approximately 3 hours.
- Format: self-paced online learning.
- Professional development: CPD course.
Dive into the world of Customer Relationship Management with our comprehensive online course, designed to equip you with the essential skills and knowledge for effective CRM in today's dynamic business environment. Whether you're a budding entrepreneur, a business professional, or someone looking to deepen their understanding of customer relations, this course is your gateway to mastering CRM.
What You Will Learn:
- Getting Started: An informative introduction to the key concepts of CRM. Perfect for beginners to get acquainted with the basics.
- What is CRM?: Explore the definition, significance, benefits, elements, processes, and the 4 C’s of CRM. Understand why focusing on relationships matters.
- Impact on The Organisation: Learn why CRM is crucial for organizations, explore it as a product and a process, and understand its role in customer service.
- Looking at Customers: Identify different types of customers and delve into their needs, expectations, and how to integrate customer-focused solutions.
- Managing the Customer: Understand why customer management is key, learn about customer value, Pareto’s Principle, and the hierarchy of service.
- Measuring CRM: Discover traditional and innovative metrics for CRM, characteristics of excellent CRM, and process analysis.
- Standards and Continuous Improvement: Learn about the importance of quality, cost, and time in CRM, process mapping, and the impact of CRM failure.
Course Features:
- Sequential Learning: Designed for step-by-step learning, ensuring a structured and comprehensive understanding of each topic.
- Interactive Content: Each unit is packed with engaging content, from self-test quizzes to real-world examples, fostering an interactive learning experience.
- Accessibility: Revisit specific topics of interest easily after course completion, enhancing continuous learning and application.
- Expert Insights: Gain insights from industry professionals and CRM experts.
Who is This Course For? This course is ideal for individuals seeking to enhance their CRM skills, business owners aiming to improve customer relations, and professionals in marketing, sales, and customer service sectors.
Enroll Now: Jumpstart your journey to CRM mastery and build stronger, more effective customer relationships that drive business success. Enroll in our 'Customer Relationship Management' course today!
Continue your learning
Part of this learning pathway: Sales & Marketing
Course pathway: eBSI SME Academy > Sales & Marketing > Customer Relationship Management (CRM)
Explore more Sales & Marketing training or return to the eBSI SME Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.