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CPD Course
Digital Transformation
Develop practical knowledge and confidence in Digital Transformation. Digital transformation looks different for every business, but at its core, it means altering how a company operates with the addition of technology and with the goals of improving the customer experience and the workplace. This course will teach you about this concept, and what...
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Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Digital Transformation.
Digital transformation looks different for every business, but at its core, it means altering how a company operates with the addition of technology and with the goals of improving the customer experience and the workplace. This course will teach you about this concept, and what companies in different industries are doing, as well as best practices so you can do it yourself.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Digital Transformation.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Study time: approximately 2 hours.
- Format: self-paced online learning.
- Professional development: CPD course.
Digital transformation looks different for every business, but at its core, it means altering how a company operates with the addition of technology and with the goals of improving the customer experience and the workplace. This course will teach you about this concept, and what companies in different industries are doing, as well as best practices so you can do it yourself.
At the end of this workshop, you will be able to:
- Define digital transformation
- Understand why it matters
- Pinpoint which businesses are succeeding and how they are doing it
- Get started on your own company’s digital strategy
Course Topics:
Session One: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session Two: Digital Transformation – What Is It? Why Does It Matter?
- Defining Digital Transformation
- Why?
Session Three: Where Do We Start?
- Start Thinking About Changes
- Questions to Ask
- Customer Interaction
Session Four: Who Is Doing It Well?
- Mistakes That Can be Made
- Case Study Review
- Case Study 1: Netflix
- Case Study 2: Domino’s
- Case Study 3: The Washington Post
- Case Study 4: Air New Zealand
- Case Study 5: Town of Cary, North Carolina
Session Five: Awareness Is The First Step
- Use Technology to Build on Success
Session Six: Let’s Do This
- Things to Keep in Mind
Session Seven: Make A Plan
- Digital Transformation Plan
- Summary
- Personal Action Plan
- Recommended Reading List
Continue your learning
Part of this learning pathway: Internet Marketing
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Digital Transformation
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.