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CPD Course
Media and Public Relations
Develop practical knowledge and confidence in Media and Public Relations. In this course, participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course...
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Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Media and Public Relations.
In this course, participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course is designed to provide practical and hands-on tools that will give your participants a skillset in...
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Understand the core principles and practical approaches covered in Media and Public Relations.
- Recognise situations where those approaches can improve workplace decisions or performance.
- Apply the course ideas more confidently in day-to-day professional situations.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
In this course, participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.
Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.
Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
Module One: Getting Started
Module Two: Networking for Success (I)
- Overview
- Creating an Effective Introduction
- Making a Great First Impression
Module Three: Networking For Success (II)
- Overview
- Minimizing Nervousness
- Using Business Cards Effectively
- Remembering Names
Module Four: The Meet and Greet
- Overview
- The Three-Step Process
- The Four Levels of Conversation
- Case Study (I)
- Case Study (II)
Module Five: Dressing for Success
- Overview
- The Meaning of Colors
- Interpreting Common Dress Codes
- Deciding What to Wear
Module Six: Writing
- Overview
- Business Letters
- Writing Proposals
- Reports
- Executive Summaries
Module Seven: Setting Goals
- Overview
- Understanding Goals
- SMART Goals
- Helping Others with Goal Setting
- Case Study
- Review Questions
Module Eight: Media Relations
- Overview
- Television
- Web Presence, Blogs & the Internet
- Case Study
- Review Questions
Module Nine: Issues and Crisis Communication Planning
- Overview
- Gauging the Impending Crisis Level
- Providing Feedback and Insights
- How Information Will be Distributed
- Tracking the Overall Effect
- Case Study
- Review Questions
Module Ten: Social Media (The PR Toolkit)
- Overview
- Blogs
- Wikis
- Podcasts
- Social Bookmarks
- RSS Feeds
- Case Study
- Review Questions
Module Eleven: Employee Communications
- Overview
- Verbal Communication
- Non-Verbal Communication Skills
- Email Etiquette
- Negotiation Skills
- Making an Impact
- Case Study
- Review Questions
Continue your learning
Part of this learning pathway: Sales & Marketing
Course pathway: eBSI SME Academy > Sales & Marketing > Media and Public Relations
Explore more Sales & Marketing training or return to the eBSI SME Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.