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CPD Course
Pay-Per-Click (PPC) Marketing
Develop practical knowledge and confidence in Pay-Per-Click (PPC) Marketing.
This 4 hour video course will take you by the hand and walk you through the process of getting the most out of Pay-Per-Click Marketing on behalf of your business.
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Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Pay-Per-Click (PPC) Marketing.
This 4 hour video course will take you by the hand and walk you through the process of getting the most out of Pay-Per-Click Marketing on behalf of your business.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Pay-Per-Click (PPC) Marketing.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
This 4 hour video course will take you by the hand and walk you through the process of getting the most out of Pay-Per-Click Marketing on behalf of your business.
Completing this course will confer 4 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Objectives
In this course you will cover the following areas:
1. Intro to PPC Marketing
1.1 INTRODUCTION TO PPC ADVERTISING
1.2 Affiliate Marketplace with ClickBank
1.3 How to get best quality score?
1.4 Mini-site Templates
1.5 More Resources for SEO
1.6 Google Adwords Setup
1.7 Creating your first Google adwords campaign
1.8 Tips and Tricks to increase performance of Ads
1.9 Competing with competitors
1.10 Split test on Google adwords ad
1.11 Searching for Competitors for Google Ads
1.12 Keywords research for a niche
2. PPC Marketing Advanced
2.1 PPC MARKETING ADVANCED
2.2 Why you should definitely use PPC for your business
2.3 The Top 20 PPC Ad Networks and Automation Tools
2.4 Setting up a PPC Campaign from Start to Finish
2.5 Creating a PPC Campaign in Google AdWords
2.6 Creating a PPC Campaign in Bing
2.7 Creating a PPC Campaign in 7Search
2.8 Creating a PPC Campaign in Facebook
2.9 Creating a PPC Campaign in Twitter
2.10 Creating a PPC Campaign in LinkedIn
2.11 Tracking your Ad Campaigns
2.12 Testing, Optimizing and Scaling
2.13 The 20 “do’s” you have to apply
2.14 The 20 “don’ts” you have to avoid
2.15 Shocking PPC Case Studies
2.16 PPC as an Internet Marketer
Continue your learning
Part of this learning pathway: Internet Marketing
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Pay-Per-Click (PPC) Marketing
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.