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CPD Course
Public Relations Boot Camp
Develop practical knowledge and confidence in Public Relations Boot Camp. The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive...
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Course Description
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Public Relations Boot Camp.
The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling...
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Understand the core principles and practical approaches covered in Public Relations Boot Camp.
- Recognise situations where those approaches can improve workplace decisions or performance.
- Apply the course ideas more confidently in day-to-day professional situations.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Study time: approximately 2 hours.
- Format: self-paced online learning.
- Professional development: CPD course.
The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.
After you complete this course, you will be able to:
- Define knowledge and knowledge management.
- Explain the difference between explicit and tacit knowledge.
- Identify various knowledge management theoretical models.
- Explain how a properly implemented knowledge management program can improve efficiency.
- Describe the steps for employing a new knowledge management program in an organization.
- Identify the required components for implementing a knowledge management framework within an organization.
Course Topics:
Session One: Course Overview
- Learning Objectives
Session 2: Public Relations
- Introduction
- The Print Era
- Elements for Success
- What Public Relations Is All About
- Fragmentation
- Saturation
- Reputation
- What it Means to Get Strategic
- What it Means to Get Strategic
Session 3: Building Your PR Plan
- Defining Reality
- Checklist for Success
- The Five Phases
- What’s the Goal?
- Functions of PR
- Getting Support
- Key Supporters
- Defining Strategy and Tactics
- Defining Strategy
- Defining Tactics
- The Plan
- The Eight Phases
- Getting Down to Business
Session 4: Structuring Messages
- Creating Your Media Image
- Making Connections
- Summary
- Getting Clear on Your Message
- Making Connections
- What is a Media Kit?
- Components of a Media Kit
- Sample Media Kit: Award Ceremony
- Sample Media Kit: Crisis Situation
- Sample Media Kit: Logo Redesign
- Attention to Style
- Creating Strong, Positive Messages
- The MEDIA Model
Session 5: Establishing Media Guidelines
- Defining Guidelines
- Defining Guidelines
- Selecting a Spokesperson
- Select Great Communicators
- Approval Process
Session 6: Managing the Media
- Building Rapport with Reporters
- Tough Questions
- Tough Questions
- What is a Sound Bite?
- The SIM Model
- Timing is Everything!
- Sample Sound Bites
- Getting Creative
- Options When You Have 'No Comment'
- Summary
Session 7: The Press Release
- Before You Start
- Other Options
- The Basics
- The Basics
- Give it a Shot
Session 8: PR and the Crisis
- Business Continuity and Recovery
- Essential Crisis Plan Elements
- Exercising Options
- Reviewing and Revising
Session 9: Social Media and Public Relations
- Where It Is
- Making Connections
- Monitoring Tips and Tricks
- Making Connections
Continue your learning
Part of this learning pathway: Sales & Marketing
Course pathway: eBSI SME Academy > Sales & Marketing > Public Relations Boot Camp
Explore more Sales & Marketing training or return to the eBSI SME Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
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